Personas Social Provides Update on The Peeks Reboot 2020 Marketing Initiative – Increases Sales
30 Juli 2020 - 2:00PM
Personas Social Incorporated
(TSX.V: PRSN) (OTCQB:
PKSLF) (the “
Company”) is pleased to
report that as a result of its Peeks 2020 marketing initiative the
Company has increased sales by 253% between the period of December
1, 2019 to May 31, 2020 (“
Recent Period”).
The Company launched its Peeks Reboot 2020
marketing initiative in December 2019 for its legacy live-streaming
platform known as Peeks Social. In preparation for its marketing
initiatives the Company made several significant improvements to
the service, including but not limited to, allowing users to
receive their commission payouts in three (3) business days down
from the 45 business days that is was taking previously. The
company also increased its minimum fee charged to broadcasters from
25% to 30%. The Company will NOT be reporting these numbers
routinely and is only reporting them as a progress update of its
Peeks 2020 Reboot initiative. The sales numbers being
reported are unaudited and subject to change pending the final
audited calculation of foreign exchange and other items.
The specific goals of the Peeks Reboot 2020
marketing program was to reverse the decline in sales and to
increase the Company’s market presence. The results of this program
have been an average increase in sales of approximately 20% month
over month and 253% for the Recent Period.
Month |
Sales |
Dec-19 |
147,708 |
Jan-20 |
165,208 |
Feb-20 |
208,224 |
Mar-20 |
254,758 |
Apr-20 |
313,315 |
May-20 |
374,427 |
The company successfully executed the Peeks
Reboot 2020 marketing programs with email and social media based
marketing. The Company’s marketing initiatives now reach
approximately 100,000 people per day compared to its previous reach
of approximately 10,000 people per day. The Company’s social media
follower-base has increased roughly 300% on Instagram growing from
14,000 followers to approximately 43,000. In addition, the
Company now has more than 200,000 followers on Facebook. The
Company plans to further increase its marketing initiatives with a
goal of reaching approximately 1 million people per day.
With additional financing, obtaining projected
growth rates and operating at current expense levels, the Company
expects its income from its Peeks Social service to exceed the
Company’s expenses by the end of 2020. The Company plans on
employing similar marketing strategies for the promotion of its
Personas.com enhanced video platform.
For further information, please
contact: Personas Social Incorporated
Mark
Itwaru
Chairman & Chief Executive
Officer
416-639-5335
mark@Personas.com
Forward Looking Statements
This press release includes statements that may
constitute "forward-looking" statements, usually containing the
words "believe," "estimate," "project," "expect", "plan", "intend",
"anticipates", "projects", "potential" or similar expressions.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Forward-looking
statements are statements that are not historical facts. There can
be no assurance that such statements will prove to be accurate and
actual results and future events could differ materially from those
anticipated in such statements. Important factors that could cause
actual results to differ materially from the Company’s expectations
are risks detailed from time to time in the filings made by the
Company with securities regulations. Forward-looking statements
contained in this news release are expressly qualified by this
cautionary statement. The forward-looking statements contained in
this news release are made as of the date of this news release and
the Company will update or revise publicly any of the included
forward-looking statements as expressly required by Canadian
securities law.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) has reviewed or accepts
responsibility for the adequacy or accuracy of this
Release.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/17bf0492-e471-4c0d-9cd2-e7324edb3715
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