Company continues its strategic retail rollout
with first store in Victoriaville,
Quebec
VICTORIAVILLE, QC, Oct. 5, 2023
/CNW/ - Dormez-vous, Quebec's
leading specialty sleep retailer, is pleased to announce the
opening of its first store in Victoriaville, a family-friendly city known
for its rich cultural heritage. The new location opens October 5 at 234 Boulevard des Bois Francs Sud,
bringing the Dormez-vous store count to 63 in the province,
reinforcing its commitment to helping Quebecers get their best
night's sleep.
The new location will provide Victoriaville residents with access to a team
of Sleep Experts and some of the world's leading sleep brands. As
leaders in sleep for more than 28 years, Dormez-vous knows that
getting a good night's sleep is critical to function both mentally
and physically, and is committed to creating a world-class customer
shopping experience at its new location. The new store will offer a
wide selection of high-quality and innovative mattresses, bedding
essentials and sleep accessories.
"We are thrilled to open our doors in Victoriaville and bring our unparalleled sleep
expertise to the community, reaffirming our commitment to
transforming lives through the power of sleep," said Phil Besner, Senior Vice President, Business
Development of Dormez-vous. "Offering personalized sleep solutions
to support the health and wellbeing of Quebecers is a top priority
for us which is why we continue to expand our footprint and provide
an in-store experience where customers can find all of the sleep
essentials to meet their needs."
With its community expansion in Victoriaville, Dormez-vous is extending its
charitable impact to more Quebecers. The company will provide a
selection of bedding necessities such as mattresses, pillows,
sheets, duvets and more to nearby Maison
Raymond Roy. The community housing resource is designed for
young adults aged 18 to 29 who are facing hardships or experiencing
homelessness. The shelter assists these individuals in laying the
foundation for a brighter future by providing a mutually supportive
environment focused on three core areas: expanding their social
networks, cultivating their socio-professional aspirations and
sustaining their living arrangements.
Dormez-vous Victoriaville,
QC: 234 Boulevard des Bois Francs Sud, Victoriaville, Quebec, G6P 4T1
Store Hours: Monday – Friday (10 a.m.
to 9 p.m.), Saturday (9 a.m. to 5
p.m.), Sunday (11 a.m. to 5
p.m.)
Opening Date: October 5, 2023
For more information about Dormez-vous, please visit
www.dormezvous.com.
About Dormez-vous
Dormez-vous is Quebec's leading
specialty sleep retailer with a purpose to transform lives by
awakening Quebecers to the power of sleep. The company has
omnichannel and eCommerce operations, including 63 corporate-owned
stores and 3 warehouses across Quebec. Dormez-vous is committed to building a
company culture of inclusion and diversity where differences are
embraced and valued. The Company actively invests in its sleep
ecosystem, innovative products, world-class customer experience,
communities and its people. For more information about Dormez-vous,
please visit www.dormezvous.com.
About Maison Raymond Roy
Founded in 1987, Maison Raymond
Roy is a dedicated community housing resource designed to
support and empower troubled and homeless young adults aged 18 to
29 on their journey towards socioeconomic recovery. The shelter
operates 24/7, year-round, offering 9 rooms for young residents.
All residents come on a voluntary basis. During their stay, they
are encouraged to focus on the following three areas: developing
their social network, developing their socio-professional life
project and maintaining their housing.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations