President's Choice ® black label collection of fine foods features
new delights just in time for the holiday season
BRAMPTON, ON, Dec. 5, 2012 /CNW/ - TSX: L - Just in time
for the holiday season, the PC® black label collection of
exceptional fine foods now has new delectable delights, available
at select Loblaw Companies banners stores across Atlantic Canada, like Atlantic
Superstore®, Dominion® and SaveEasy®.
The collection features a range of outstanding foods all made
with a rich artisanal provenance and amazing flavours. From
confectionary items, spreads, dressings, marinades, pastas, sauces,
oils and vinegars, aromatic spice blends, to baked goods, baking
ingredients and more, the foods within the PC® black label
collection were inspired by the most exquisite tastes from
Canada and around the world.
"Enjoying foods from the PC® black label collection is
like having a stress-free culinary adventure - one that will
inspire and excite taste buds and all without paying specialty
store prices," says Ian Gordon,
senior vice-president, Loblaw Brands, Loblaw Companies Limited.
Be sure to visit pc.ca/blacklabel for great recipe ideas,
or talk to us on Facebook or Twitter (@preschoice,
#PCblacklabel)
While we know PC® black label Bacon Marmalade and our
collection of regional jams are fan favourites, here are a few we
think you should add to your foodie repertoire!
Inspired ingredients, sultry combinations and artisanal
methods - wow your guests this holiday season
- PC® black label Cherry Shiraz Wine
Jelly: With its balanced acidity, our ruby red wine
jelly is equally at home in both savoury and sweet recipes. It's
made with ripe, red cherries and shiraz, a red wine known for its
peppery, full bodied flavour with blackberry and plum notes.
- PC® black label Pomegranate Lemonade Sparkling
Soda is an exotic blend, imported from France, of tart lemon in a naturally flavoured
and perfectly sweetened beverage. This lightly bubbly refresher is
made with water from the French Vosges Sandstone and is imported
from France.
- PC® black label Salted Caramel Ice
Cream uses simple ingredients like 100 per cent Canadian
cream, sugar and egg yolk for an impossibly velvety ice cream base
enhanced with natural, salted buttery caramel flavours.
- PC® black label Chocolate Strawberry
Assortment is a luxurious-tasting indulgence perfect for
any sweet-tooth. Sweet, dried strawberries are covered in dark
chocolate, milk chocolate and strawberry-flavoured chocolate
- PC® black label Fiorelli Pasta is 100
per cent authentic Italian Fiorelli pasta made with durum wheat and
natural spring water from the Italian Alps. The dough is pressed
through bronze dies into a wavy, curly shape that resembles flower
buds. It's then air-dried for a rustic, rough texture that's ideal
for soaking up every drop of sauce.
- PC® black label Vodka Pasta Sauce is
made with hand-harvested sweet Italian tomatoes, olive oil and both
Italian Pecorino Romano and Parmigiano Reggiano cheese. The
distinct splash of vodka truly adds unique flavour and character to
this traditional and renowned sauce.
Grocery stores in Atlantic
Canada that feature President's Choice® brands include:
Atlantic Superstore®, Dominion® (in Newfoundland and Labrador), SaveEasy® and nofrills®.
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and
a leading provider of drugstore, general merchandise and financial
products and services. Loblaw is one of the largest private sector
employers in Canada. With more
than 1,000 corporate and franchised stores from coast to coast,
Loblaw and its franchisees employ more than 135,000 full-time and
part-time employees. Through its portfolio of store formats, Loblaw
is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control
(private) label program, including the unique President's
Choice®, no name® and
Joe Fresh® brands.
In addition, the Company makes available to consumers
President's Choice Financial® services and offers
the PC® points loyalty program.
SOURCE Loblaw Companies Limited