Thanks Ontario, President's Choice® Children's Charity raised more
than $900,000 during recent campaign
Funding will go to help children with physical and
developmental disabilities and to support community nutrition
programs aimed at fighting childhood hunger
BRAMPTON, ON,
Nov. 21, 2012 /CNW/ - President's
Choice® Children's Charity is proud that its two-week Lay
Down A Toonie, Lift Up A Kid™ customer campaign in
Ontario, held at participating
Loblaws®, Zehrs®, Your
Independent GrocerTM, valu-mart®,
Fortinos®, Real Canadian
Superstore®, Real Canadian Wholesale
Club® and nofrills® stores, raised more than
$900,000. One hundred per cent of
funds raised will go toward supporting Ontario families whose children have physical
or development disabilities, as well as nutrition programs aimed at
fighting childhood hunger.
"We sincerely appreciate the generosity of our
customers and colleagues across Ontario," said Inge
van den Berg, member of President's
Choice® Children's Charity
Board of Directors and senior vice-president, Corporate
Strategy, Loblaw Companies Limited (Loblaw). "By raising over
$900,000 in just two weeks,
Ontarioans confirmed that they share our commitment to helping
children in Ontario."
The Lay Down A Toonie, Lift Up A
Kid™ customer campaign is just one of many initiatives that
Loblaw and its banners have in place to raise funds for the
President's Choice® Children's Charity. To date
in 2012, thanks to the generosity of customers, donors and the
support of a vast network of employees, the President's
Choice® Children's Charity awarded a total of more
than $4.3 million to some 803
families across Ontario and
another $1 million to 919 nutrition
programs that serve over 178,000 students.
"President's Choice® Children's Charity is
committed to helping kids across Canada live to their fullest potential," said
Peggy Hornell, executive director,
President's Choice® Children's Charity. "Through our grants
for disability and donations to nutrition programs, we want to help
as many children as possible - ultimately having a positive impact
on the next generation of Canadians."
Loblaw created President's
Choice® Children's Charity to empower its store
colleagues and its franchisees and their employees to assist
families in communities that Loblaw is a part of. In 2011,
President's Choice® Children's Charity proudly
granted more than $13.3 million
nationally, supporting more than 4,000 nutrition programs and
providing grants to more than 1,800 families whose children have
physical or developmental disabilities.
In Ontario,
Loblaws®, Zehrs®, Your
Independent Grocer®, valu-mart®,
Fortinos®, Real Canadian
Superstore®, Real Canadian Wholesale
Club® and nofrills® stores are corporate and
franchise banner stores of Loblaw Companies Limited. Fundraising
initiatives in support of President's Choice®
Children's Charity are just one example of how the Company and its
banners continues to be active in communities on a national,
regional and local level.
For more information about President's
Choice® Children's Charity and to apply for a grant,
please visit www.pc.ca/charity or call 1-800-361-1168.
About President's Choice®
Children's Charity
President's Choice® Children's Charity is
committed to helping children across Canada, with a focus on children with
disabilities and on childhood nutrition. The Charity's cost of
administration and operations is funded by Loblaw Companies
Limited, ensuring that 100 per cent of every dollar donated goes to
helping children. The Charity offers funding across Canada, and grants are awarded in the region
in which they are raised. Since 1989, the Charity has awarded more
than $72 million, reaching more than
10,000 families and 4,000 nutrition programs. For more
information on President's Choice® Children's
Charity or to donate online, visit www.pc.ca/charity.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and
a leading provider of drugstore, general merchandise and financial
products and services. Loblaw is one of the largest private sector
employers in Canada. With more
than 1,000 corporate and franchised stores from coast to coast,
Loblaw and its franchisees employ more than135,000full-time and
part-time employees. Through its portfolio of store formats, Loblaw
is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control
(private) label program, including the unique President's
Choice®, no name® and
Joe Fresh® brands.
In addition, the Company makes available to consumers
President's ChoiceFinancial® services and offers
the PC®points loyalty program.
SOURCE Loblaw Companies Limited