SweetWater Brewing Company (“SweetWater Brewing” or
“SweetWater”), the largest craft brewer in the Southeast and a
subsidiary of Tilray Brands, Inc. (“Tilray”) (NASDAQ: TLRY and TSX:
TLRY), is thrilled to announce the return of
SweetWater 420
Fest, one of Atlanta’s most anticipated annual music
festivals, scheduled for April 20-21, 2024 at Atlanta’s Pullman
Yards. Presented by SweetWater Brewing
Company and Pullman Yards, this year’s event promises a
reinvigorated experience, making a grand comeback in full festival
glory for the first time since 2022. Tickets are available now and
can be purchased here.
Coinciding with Earth Day (April 22)
celebrations, 420 Fest is back to a full two-day festival format
with over twenty-five acts across three unique indoor and outdoor
stages at the historic Pullman Yards grounds, which will also
feature local vendors, workshops, food trucks, an artist market,
the Planet 420 non-profit village, and much more. The venue hosted
last fall’s Highball festival, which was rated by USAToday as one
of the Top 10 Best New music festivals in the country.
“420 Fest is back, and we’re gearing up to throw
one of the biggest parties yet. In true SweetWater 420 Fest spirit,
we’re bringing the hottest acts in music to the heart of the
South’s craft beer revolution. We’re excited to start a new chapter
for 420 Fest in partnership with Pullman Yards, which is the
perfect venue for this beloved event,” said Ty Gilmore, President
of U.S. Beers for Tilray Brands.
Additional details will be announced in the
coming weeks, including lineup, sustainability initiatives,
charities, non-profits, and environmental workshops, food and
artist market offerings, and activations.
"We couldn't be prouder to be working with the
420 Fest. The artists and the festivities we have planned for this
year's event will honor the ethos, spirit, and history of this
beloved cultural institution and will truly mark this year's fest
as an epic new chapter and harbinger of many exciting years to come
at Pullman Yards,” says Adam Rosenfelt and Maureen Meulen of Atomic
Entertainment.
Early Bird tickets for SweetWater 420 Fest will
go on sale Thursday, February 01 at 1 p.m. EST
at www.SweetWater420Fest.com. All ticket types and extras are
available online at www.SweetWater420Fest.com.
SweetWater 420 Fest is produced by SweetWater
Brewing Company and Pullman Yards.
Visit www.SweetWater420Fest.com for the most up-to-date
information. Stay connected on Facebook, Instagram,
and Twitter at @420Fest. Pullman Yards is located at 225
Rogers Street NE, Atlanta, Georgia.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft
brewer in the southeast, is an award-winning brewery known for its
stash of heady brews including the original 420 Extra Pale Ale and
loads of IPAs. Sweetwater’s craft beers and ready-to-drink
cocktails are available coast to coast and in more states than ever
before. Inspired by the outdoors, SweetWater is a passionate
advocate for healthy waterways and conservation
initiatives. Through its annual Save Our Water
campaign, SweetWater continues to raise
funds to support nonprofit organizations fighting for clean water
and habitat conservation, including the Waterkeeper Alliance,
Bonefish & Tarpon Trust, and Trout Unlimited.
SweetWater Brewery is a subsidiary of Tilray
Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global
cannabis-lifestyle and consumer packaged goods company inspiring
and empowering the worldwide community to live their very best
life.
For further information about SweetWater Brewing
Company, please visit www.sweetwaterbrew.com and
follow @SweetWaterBrew.
About Pullman Pratt
DistrictInitially built in 1904 by Pratt Engineering, the
site was home to the manufacturing of fertilizer bombs during WWI
and the patenting of liquid carbonated gasses purchased by a
then-startup, The Coca-Cola Company. In 1922, The Pullman Company
purchased and expanded the site. Pullman, renowned for luxurious
rail travel across the country, hired African American men as
porters to service rail car passengers. The Brotherhood of the
Sleeper Car Porters was the first organized African-American labor
union and was instrumental in the civil rights movement. In 2017
the site was purchased by Atomic Entertainment, who has transformed
the Pullman Yards into the premier arts and entertainment
destination in the southeast, showcasing a variety of world-class
exhibits, restaurants, cultural events, concerts, festivals,
corporate events, private parties, galleries while serving as the
filming destination of some of Hollywood’s biggest blockbusters
including HUNGER GAMES, FAST AND FURIOUS, BABY DRIVER, and BAD BOYS
3.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY),
is a leading global cannabis lifestyle and consumer packaged goods
company with operations in Canada, the United States, Europe,
Australia, and Latin America that is changing people's lives for
the better – one person at a time – by inspiring and empowering a
worldwide community to live their very best life, enhanced by
moments of connection and wellbeing. Tilray’s mission is to be the
most responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of
well-being, visit www.Tilray.com and follow @tilray on
all social platforms.
Forward-Looking Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause
actual results, performance, or achievement to be materially
different from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
For further information:
SweetWater Brewing Media: Chris Hong, christopher.hong@rygr.us,
(970) 924 - 0704 ext. 2103
Pullman Yards Media: Chad Shearer, ChadDavid@carenwestpr.com,
404.614.0006
Tilray Brands Media: Berrin Noorata,
news@tilray.com
Tilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
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