- Thinkific increases strength and depth of executive team
with hire of Henk Campher as CMO,
and Chris McGuire as CTO
- New executive appointments to drive marketing strategy and
support strategic growth plans
VANCOUVER, BC, Sept. 28, 2021 /CNW/ - Thinkific Labs
Inc. (TSX: THNC) ("Thinkific" or the "Company"), a leading
platform for creating, marketing and selling online courses, today
announced two strategic appointments to its executive team.
Henk Campher joins Thinkific as
Chief Marketing Officer (CMO), and Chris
McGuire as Chief Technology Officer (CTO).
"We are very excited to welcome both Henk and Chris to our
leadership team," said Greg Smith,
Co-Founder and CEO of Thinkific. "They reflect a strong strategic
addition to our executive ranks and will play key roles, building
high-functioning teams around them and optimizing investment as we
continue to carve out an increasingly prominent and differentiated
position in the global market."
Campher brings more than 20 years of marketing and leadership
experience, across the communications, brand, and social impact
space. He joins Thinkific from Hootsuite, a global leader in social
media management, where he was VP of Corporate Marketing and led
global marketing strategy, driving brand awareness and market
leadership. Prior to Hootsuite, he held the role of VP of Brand and
Communications at global CRM powerhouse Salesforce, where he built
and led the brand and communications team. Previously, he held
senior positions at Fenton and Edelman, and developed
communications and award-winning campaigns for a range of brands
including Starbucks, Tiffany & Co, and Unilever.
"Thinkific is a rocketship which has fast become one of the most
admired players in the booming creator economy, and they're just
getting started," said Henk Campher.
"I am thrilled to join such a talented and purpose-led team that is
laser-focused on customer success. Through a relentless drive to
innovate and improve, Thinkific is providing the next generation of
online entrepreneurs the ultimate set of tools they need to build
and grow their own thriving businesses."
Thinkific has also appointed Chris
McGuire as its new CTO. Moving from his current VP of
Engineering role within the Company, McGuire will take over the CTO
position from Thinkific co-founder, Matt
Payne. Payne will remain with Thinkific in the newly created
role of SVP of Innovation where he will lead exploration of unique
and compelling opportunities for future platform expansion as
Thinkific continues to scale and differentiate itself in the
market.
As CTO, McGuire will provide strategic direction over
Thinkific's data-driven technology solutions and oversee their
alignment with overall business goals and customer needs. Prior to
joining Thinkific in early 2021, McGuire held CTO roles at
Checkfront, an online global booking platform, and at Foodee, a
technology startup disrupting the catering industry, leading teams
across software development, product management, IT and
security.
The new executive appointments come on the heels of the
Company's recent announcement on the first-of-its-kind Fiverr Store
launch which matches Course Creators with skilled digital
freelancers. Earlier in the year, the Company also announced the
launch of Thinkific Payments, which enables Course Creators to
increase sales and spend less time on administration, and the
Thinkific App Store which provides Course Creators with easy to
access tools to enhance the functionality of the Thinkific
platform.
To learn more about Thinkific, please visit
www.thinkific.com.
About Thinkific
Thinkific (TSX:THNC) makes it simple
for entrepreneurs and established businesses of any size to scale
and generate revenue by teaching what they know. Our platform gives
businesses everything they need to build, market, and sell online
courses and other learning products, and to run their business
seamlessly under their own brand, on their own site. In 2020 alone,
Thinkific's 50,000 active course creators earned hundreds of
millions of dollars in direct course sales while teaching tens of
millions of students. Thinkific is headquartered in Vancouver, Canada, with a distributed and
growing team.
This news release includes forward-looking statements and
forward–looking information within the meaning of Canadian
securities laws. Often, but not always, forward–looking information
can be identified by the use of words such as "plans", "is
expected", "expects", "scheduled", "intends", "contemplates",
"anticipates", "believes", "proposes" or variations (including
negative and grammatical variations) of such words and phrases, or
state that certain actions, events or results "may", "could",
"would", "might" or "will" be taken, occur or be achieved.
Forward-looking statements in this news release include statements
regarding the Company's plans for growth and the impact that the
new appointees will have on such growth. Such statements and
information are based on the current expectations of Thinkific's
management, and are based on assumptions and subject to risks and
uncertainties. Although Thinkific's management believes that the
assumptions underlying these statements and information are
reasonable, they may prove to be incorrect. Except as required by
applicable securities laws, forward–looking statements and
information speak only as of the date on which they are made and
Thinkific undertakes no obligation to publicly update or revise any
forward–looking statement or information, whether as a result of
new information, future events or otherwise.
SOURCE Thinkific Labs Inc.