Marie Brizard Wine & Spirits: Q4 and full-year 2023 revenues
Charenton-le-Pont,
15th February 2024
Q4 and full-year 2023
revenues
MBWS posts full-year 2023 revenues of
€194.2m, up 7.2%1 versus
2022Q4 revenues up 8.1% to
€50.1mReturn to positive business momentum in Q4
following Q3 downturn
- In France,
full-year 2023 revenues rose 2.5% versus 2022, mainly due to price
increases designed to cover the rise in input costs. The revenues
growth in Q4 represents a + 4.2% compared to 2022 thanks to an
improvement in the off-trade business towards the end of the year
amid a market slowdown in terms of both volumes and sales
revenue:
- higher off-trade sales in Q4,
particularly for William Peel and San José, driven by the
postponement of major promotional trade activities from H1 to Q4, a
base effect compared with the weak performance in Q4 2022 when some
product lines in the portfolio were out of stock, as well as price
increases in H1 2023;
- a slight fall in on-trade sales in
Q4, marked by a decline in consumer demand.
- Full-year
2023 international revenues rose sharply (up 11.0% vs. 2022), with
business showing strong resilience in Q4 (up 11.3% vs. Q4 2022)
impacted by contrasting trends per region:
- business growth in Europe, still
driven by significant growth in Lithuanian and Bulgarian domestic
and export markets, despite the Russian-Ukraine conflict, and by a
marked improvement in sales in Spain, mainly in the industrial
services segment;
- a sharp decline in the United
States, where the vodka market remains highly competitive and the
cognac market is in steep decline, amid tight control of inventory
levels by our importer;
- Asia Pacific area down
sharply.
Marie Brizard Wine &
Spirits (Euronext: MBWS) today announces its unaudited
revenues for the fourth quarter of 2023 (1 October to 31 December
2023) and for the full year 2023.
Full-year 2023 revenues
€m |
FY 2022 |
LFL change |
Currency impact |
FY 2023 |
LFL change(excl. currency
impact) |
Reported growth (incl.
currency impact) |
France |
81.3 |
+2.1 |
- |
83.3 |
+2.5% |
+2.5% |
International |
100.1 |
+11.0 |
-0.2 |
110.9 |
+11.0% |
+10.8% |
TOTAL MBWS GROUP |
181.3 |
+13.1 |
-0.2 |
194.2 |
+7.2% |
+7.1% |
Q4 2023 revenues
€m |
Q4 2022 |
LFL change |
Currency impact |
Q4 2023 |
LFL change(exc. currency
impact) |
Reported growth (incl.
currency impact) |
France |
20.9 |
+0.9 |
- |
21.8 |
+4.2% |
+4.2% |
International |
25.5 |
+2.9 |
-0.1 |
28.3 |
+11.3% |
+10.9% |
TOTAL MBWS GROUP |
46.4 |
+3.8 |
-0.1 |
50.1 |
+8.1% |
+7.9% |
Breakdown by cluster
France cluster
Amid continuing slowdown in the French spirits
market, mainly in the off-trade segment, the France cluster posted
full-year 2023 revenues of €83.3m, up 2.5% versus 2022 despite the
early year glass shortages. Q4 revenues rose 4.2% versus 2022,
driven by strong performances among the Group’s strategic
international brands, mainly in the off-trade segment, as well as a
base effect that penalised Q4 2022 due to the same glass shortages
experienced at the start of 2023. This excellent performance was
achieved despite a general decline in consumer spending and
tensions linked to legislative changes relating to annual
negotiation periods.
In a generally declining market for
under-12-year blended scotch whisky (down 4.8%2 in volume and down
1.3%2 in terms of sales revenue over 2023), distribution of the
William Peel brand fell sharper than the market as a whole versus
2022, largely due to supply shortages at the start of the year.
International cluster
The International cluster posted full-year 2023
revenues of €110.9m, up 11.0% versus 2022 at constant exchange
rates, and up 11.3% in Q4.
Spain reported a sharp 23.2%
increase in 2023 revenues versus 2022, mainly due to significant
growth in industrial subcontracting and the continued performance
of certain strategic international brands (notably William Peel in
the cross-border market).
In Western European export
markets, revenues rose in Q4 2023, with sales continuing
to grow in the Benelux countries and the start of a recovery in the
UK market. However, for the year as a whole, revenues fell
3.6%.
Lithuania reported a 24.4%
increase in 2023 revenues, including a strong Q4 performance mainly
driven by flagship regional brands, strategic international brands
(mainly William Peel) and continued export growth driven by the
Ukrainian market.
In Bulgaria, revenues continued
to grow strongly in Q4 2023. Full-year sales were up 32.0%, still
driven by export markets and industrial subcontracting.
Revenues in Scandinavia
returned to growth in Q4 2023, mainly driven by strong sales of
Cognac Gautier. However, this did not prevent a sharp decline in
full-year sales (down 10.7%) due to market restructuring among
certain operators (concentration of players and new agreements) and
some delistings in the on-trade channel.
In Eastern European export
markets, Poland recorded a decline in
sales in Q4, as the increase in William Peel sales failed to offset
the fall in sales of Cognac Gautier. Over 2023 as a whole, revenues
fell 32.4%, mainly due to the inventory control policy pursued by
distributors.
In the United States, full-year
2023 revenues were down 27.4%, impacted, in the case of Sobieski,
by a highly competitive vodka market coupled with the local
distributor’s inventory rundown policy. This trend is also linked
to sluggish local depletions following changes in the routes to
market in key states. Gautier sales were impacted by the sharp
decline in the US cognac market, while Marie Brizard sales remained
stable.
In Brazil, revenues grew
strongly in Q4 2023, while full-year revenues rose 21.5%, mainly
driven by resilience among the region’s flagship brands and the
continued proactive sales and pricing policy.
In the Americas export region,
revenues continued to decline significantly in Canada in Q4 2023,
again due to persisting strong competition in the vodka segment and
a confirmed decline in the cognac category. As a result, full-year
revenues were down 25.7%.
Lastly, Asia Pacific saw a
sharp decline in Q4 2023, particularly in Australia, although
business picked up again in Korea and Japan. Full-year revenues
were down 24.0%, despite a strong performance from the modestly
sized Taiwan business.
Outlook
As input costs continued to rise, 2023 confirmed
the overall resilience of the Group’s main brands in the face of
availability issues, sales price increases and growing
competition.
However, over the past two years, sharp rises in
the prices of raw materials, energy and consumer goods have altered
consumer purchasing behaviour, leading to a gradual reduction in
demand, to varying degrees depending on product category and
region.
In these circumstances, the price increases
introduced at the beginning of 2023 with the aim at covering, in
value terms only, the increases in input costs have resulted in a
mechanical dilution of the profitability rates of the Group's
businesses. More recently, we are witnessing a gradual market
normalisation of the inflation, with an expected slowdown in the
first half of 2024
The Group is committed to staying flexible and
focused on its operations. To this end, it will leverage its
diversified business portfolio and broad geographical footprint in
order to deliver a strong and steady performance (examples in 2023:
growth in Europe vs. challenges in the USA, expansion and growth in
industrial services vs. market slowdown in certain categories).
In addition, the Group continues to implement
its development strategies, namely organic growth through the
international expansion of strategic brands, local development of
flagship regional brands, growth in the agency brands business and
development of the industrial services offering, while at the same
time reviewing external growth opportunities.
The Group needs to maintain a cautious sales
business outlook, given that it operates in an international
environment that remains volatile and turbulent, coupled with
uncertain economic forecasts. The Group remains confident in its
key strengths, namely offering consumers quality products at
mainstream prices during a period of high inflation and declining
purchasing power.
Financial calendar
- 2023 full-year earnings: 17 April
2024 after close of trading
Investor
and shareholder relations contact MBWS
GroupEmilie Drexleremilie.drexler@mbws.comTel.: +33 1 43
91 62 21 |
Press
contactImage Sept Claire Doligez –
Laurent Poinsotcdoligez@image7.fr– lpoinsot@image7.frTel.: +33 1 53
70 74 70 |
About Marie Brizard Wine & Spirits
Marie Brizard Wine & Spirits is a wine and
spirits group operating in Europe and the United States. Marie
Brizard Wine & Spirits stands out for its expertise, a
combination of brands with a long tradition and a resolutely
innovative spirit. Since the birth of the Maison Marie Brizard in
1755, the Marie Brizard Wine & Spirits Group has developed its
brands in a spirit of modernity while respecting their origins.
Marie Brizard Wine & Spirits is committed to offering its
customers bold and trusted brands full of flavour and experiences.
The Group now has a rich portfolio of leading brands in their
market segments, including William Peel, Sobieski, Marie Brizard
and Cognac Gautier. Marie Brizard Wine & Spirits is listed on
Compartment B of Euronext Paris (FR0000060873 - MBWS) and is part
of the EnterNext© PEA-PME 150 index.
1 All revenue figures reported herein are at
constant exchange rates and consolidation scope, unless otherwise
stated.
2 Source: IRI P13 2023 – CAM All off-trade channels.
- PR Net Sales MBWS Q4 - FY 2023 - FV
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