Thought leaders from around the world gathered
in New York City, highlighting innovation and demand for
intelligence-powered marketing
Keynotes and industry luminaries included Seth
Rogen and Evan Goldberg; Brandi Chastain; Dr. Deepak Chopra;
Professor Moran Cerf; Raja Rajamannar (CMO & CCO, Mastercard);
Todd Kaplan (CMO of Pepsi at PepsiCo), Nicole Phillips (CMO, CVS
Caremark), Ramon Jones (EVP, CMO, Nationwide), Tarek and Heather El
Moussa and many more
Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today
announced that its third annual conference, ZETA LIVE 2023,
achieved record attendance with over 12,000 global viewers
in-person and streaming, growing 50% year-over-year (with 2022’s
viewers at approximately 8,000). The conference was held on
September 28th at the Times Center in New York City.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231004840391/en/
NEW YORK, NEW YORK - SEPTEMBER 28: David
A. Steinberg, Co-founder, Chairman, and CEO of Zeta Global with
Seth Rogen and Evan Goldberg for the keynote "From Hollywood to
Houseplant " during Zeta Live 2023 in NYC. The annual conference is
a collaborative consortium of global business leaders and creators
and was held at The New York Times Center on September 28,
2023.
ZETA LIVE was a collaborative consortium of global marketing
leaders, business visionaries, Zeta customers, and partners.
Together, attendees fostered a shared interest around business
innovation, creativity, and a commitment to generating business
results from intelligence-powered technology. Session topics
enlightened and educated attendees on the future of intelligence
and how it is transforming businesses, the evolution of marketing,
breakthrough innovations, and leading with purpose.
“The future of intelligence in marketing is not just an
opportunity, it’s an imperative,” said David A. Steinberg, Zeta
Co-founder, Chairman, and CEO. “As we learned at our Zeta Live
conference from some of the world’s leading business leaders,
innovators, movie stars, professors, and marketing mavens, those
who embrace and leverage innovation and new technology will not
only survive but thrive. Our record attendance at Zeta Live has
shown us that the future is here and now, and Zeta is committed to
leading this transformative journey for marketers to redefine
business, how they connect with consumers, and drive better results
for their businesses.”
The conference showcased over 70 of the world’s most-visionary
business leaders, innovators, professors, and thought leaders,
including Houseplant co-founders and film/television innovators,
Seth Rogen and Evan Goldberg; two-time World Cup champion and
gold-medalist, Brandi Chastain; Dr. Deepak Chopra; Professor Moran
Cerf of Columbia University; Raja Rajamannar (CMO & CCO,
Mastercard); Todd Kaplan (CMO of Pepsi at PepsiCo); Nicole Phillips
(CMO, CVS Caremark); Ramon Jones (EVP, CMO, Nationwide); Tarek and
Heather El Moussa; and many more. A few notable quotes
included:
ON INNOVATION, TAKING RISKS, AND PASSION:
“Things can easily stray, and gravity pulls things in terrible
directions at times and sometimes you have to aggressively fight
that gravity to keep your original vision clear and in focus (and
yes, gravity is code word for money!)” – Seth Rogen & Evan
Goldberg, Houseplant Co-Founders
“From Hollywood to Houseplant” session can be viewed here.
ON THE FUTURE OF MARKETING:
“The classic marketing principles no longer work. They need to
be re-invented. Just like quantum physics is to classical physics,
we need to have quantum marketing. Everything from consumer
insight, to advertising, to loyalty - everything has to be
re-invented and re-imagined.”
-Raja Rajamannar, Chief Marketing & Communications Officer,
Mastercard
“Quantum Marketing: Mastering the New Marketing Mindset for
Tomorrow’s Consumer” can be viewed here.
ON LEADING WITH PURPOSE THROUGH INTELLIGENCE:
“When I think about brand intelligence, I think about two
things: I think about intelligence, and I think about action. You
need both together. Listening and getting real feedback from our
consumers’ experiences really gives us the ability to gather data
and to listen, get feedback, and leverage the data to react about
the experience we want to create, and how that translates into
strategy for the brand.” – Nicole Phillips, Chief Marketing
Officer, CVS Caremark
“Evangelizing Brand Purpose Through Intelligence” session can be
viewed here.
All Zeta Live sessions are available for on-demand viewing at
The Zeta Resource Center with select sessions on Zeta’s YouTube
channel.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that
leverages advanced artificial intelligence (AI) and trillions of
consumer signals to make it easier for marketers to acquire, grow,
and retain customers more efficiently. Through the Zeta Marketing
Platform (ZMP), our vision is to make sophisticated marketing
simple by unifying identity, intelligence, and omnichannel
activation into a single platform – powered by one of the
industry’s largest proprietary databases and AI. Our enterprise
customers across multiple verticals are empowered to personalize
experiences with consumers at an individual level across every
channel, delivering better results for marketing programs. Zeta was
founded in 2007 by David A. Steinberg and John Sculley and is
headquartered in New York City with offices around the world. To
learn more, go to www.zetaglobal.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231004840391/en/
Media James A. Pearson press@zetaglobal.com
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