CUPERTINO, Calif., June 21,
2023 /CNW/ -- Amazfit, a leading global smart
wearables brand owned by Zepp Health (NYSE: ZEPP), a health
technology company, has today unveiled the brand's first dedicated
running smartwatches, the Amazfit Cheetah series. Developed with
industry-leading GPS technology that delivers unprecedented
positioning accuracy, the Amazfit Cheetah series empowers athletes
of all levels to become the runners they aspire to be, through
AI-generated training plans that are tailored to each user's unique
characteristics and running goals, and a lightweight design that's
specifically engineered to match what runners need.
Amazfit's First Dedicated Running Watch Series
While most Amazfit smartwatches are created with a multisport
focus, the new Amazfit Cheetah series breaks new ground for the
brand, being conceptualized, developed, crafted and optimized
precisely for running.
Jin Dong, Director of Sports
Products at Zepp Health, said "By listening to our global community
of users, we learned that not only do they really love running for
the health and fitness benefits, or the thrill of competition, but
running is also a way for a lot of people to connect with each
other through in-person running clubs or online communities. With
the Amazfit Cheetah series, we hope to provide the ultimate
experience for every kind of runner, no matter if they're training
to achieve an elite-level result in an upcoming race, or if they're
simply trying to improve their performance and enjoy every moment
along the way."
Breaking Limits in GPS Technology and AI Coaching
Understanding that accurate GPS tracking is of the utmost
importance for running watch users, the brand has leveled-up its
proprietary dual-band circularly-polarized GPS antenna for the
Amazfit Cheetah series, with internal testing showing that it can
provide positioning that's 99.5% as accurate as a professional gold
standard GPS locator.
Now dubbed MaxTrack™, due to its ability to pick up the maximum
amount of satellite signals (almost 100%, compared to smartwatches
with a regular antenna which can only pick up 50%), this
aircraft-grade technology revolutionizes smartwatch positioning by
reducing multi-path interference caused by environmental factors
like tall buildings, high trees or cloudy skies. As a result, the
Amazfit Cheetah series tracks the user's GPS movement with
unrivaled accuracy - no matter whether they're weaving between
skyscrapers downtown or pacing through the shaded woodland of their
favorite trail.
Along with the industry-leading MaxTrack™ technology, which
utilizes both L1 and L5 satellite signals for pinpoint dual-band
positioning, the Amazfit Cheetah series also supports six satellite
systems to keep users covered, wherever they like to run. To put
this incredible accuracy to use in real-time, users can import a
route file and color Offline Map of their planned activity area
from the Zepp App, for precise navigation from the wrist and
enhanced sense of direction as they run.
Another major enhancement found in the Amazfit Cheetah series
comes in the AI-powered Zepp Coach™, which introduces a new
dimension specifically for runners. Users can now choose to
generate targeted running plans aimed at training for a variety of
race types. Personalized for each unique user's characteristics and
ambitions for their upcoming race, the AI-generated running plan
will adjust week-to-week based on the user's performance and
condition, just like a personal trainer would continuously optimize
a client's workout regimen.
Taking AI coaching to the next level, Amazfit Cheetah series
users in select countries and regions will also be able to try out
the Zepp Coach™ AI Chat feature in the Zepp App for a short demo
period, ahead of this chatbot becoming a subscription-based
service. Utilizing the power of generative AI and applied large
language model (LLM) to interact with the user on a Q&A basis,
Zepp Coach™ AI Chat recognizes the user's natural language
descriptions as input via voice or typed command, and delivers
easy-to-understand answers to their sports-related questions. When
added to the personalized training plans and scientific guidance
provided by Zepp Coach™, this AI chat extension rounds out a truly
interactive coach-to-athlete experience for Amazfit Cheetah series
users.
Engineered for Runners, From the Inside Out
Crafted with an "all boost, no burden" philosophy, the Amazfit
Cheetah series hits all the key design requirements of running
smartwatch users. Each entry features a durable yet lightweight
fiber-reinforced polymer frame, complete with a responsive button
and operation crown combination - for easy control, even during an
intense run. The Amazfit Cheetah Pro adds a premium titanium alloy
bezel, for elite runners who need both an extra degree of
durability when on the running track and an added touch of class
when off it.
To ensure running data is visible at a glance, even under the
glare of bright sunlight, the smartwatches also feature a crisp,
high resolution HD AMOLED display which can reach a peak brightness
of up to 1,000 nits.
A New Starting Line
Through its cutting-edge GPS technology, integration of powerful
generative AI features, and ground-up tailoring of hardware and
software specifically for runners, the Amazfit Cheetah series
represents a decisive next step for the brand, highlighting a
philosophy focused on optimization for specialist user bases -
particularly in the sports arena.
The Amazfit Cheetah Pro and Amazfit Cheetah (Round) are now
available at Amazfit stores, Amazon and AliExpress. The Amazfit
Cheetah (Square) will be available soon.
The Amazfit Cheetah Pro is priced starting from $299.99 USD, while the Amazfit Cheetah (Round) is
priced starting from $229.99 USD.
Prices may vary depending on location.
For more information, please visit
https://www.amazfit.com/en/ and follow us on Facebook,
Instagram, Twitter and YouTube.
About Amazfit
Amazfit, a leading global smart wearable brand focused on health
and fitness, is part of Zepp Health (NYSE: ZEPP), a health
technology company. Offering a wide selection of smart watches and
bands, Amazfit's brand essence is "Up Your Game", encouraging users
to live their passions and express their active spirits freely.
Amazfit is powered by Zepp Health's proprietary health management
platform that delivers cloud-based 24/7 actionable insights and
guidance to help users attain their wellness goals. With
outstanding craftsmanship, Amazfit smartwatches have won many
design awards, including the iF Design Award and the Red Dot Design
Award.
Launched in 2015, Amazfit is today embraced by millions of
users. Its products are available in more than 90 countries across
the Americas, EMEA, and APAC regions. For more information about
Amazfit, visit www.amazfit.com.
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SOURCE Amazfit