Featuring dynamic talent Gigi Hadid, Paloma
Elsesser, Taylor Hill and
more embodying the unmatched style and innovation of the
collection
NEW YORK, Sept. 12,
2024 /PRNewswire/ -- Today, Victoria's Secret
announced the return of VSX – an all-new collection that is
the intersection of performance, comfort and fashion. Versatile in
style and functionality, VSX offers the ultimate collection of
bold, cutting-edge styles to wear day-to- night.
Lensed by acclaimed photographer
Zoey Grossman and styled by Malina Joseph
Gilchrist, the campaign captures VSX's elevated designs
through movement, featuring megawatt talent including Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa
Nicholas, Paloma Elsesser and
Taylor Hill. Select talent featured
in the campaign will also be featured in the 2024 Victoria's Secret
Fashion Show this fall.
The collection offers groundbreaking, elevated styles that
redefine sport – bringing the perfect combination of fierce
silhouettes and comfortable, innovative fabrics in Sports Bras,
Leggings, and more to take your workout to the next level.
Meticulously crafted, refined contour designs and the fashion-
forward selection of apparel and sportswear are made to dominate
any arena and turn heads with street- style outfitting.
The VSX collection introduces made-to-be-seen Sports Bra
silhouettes with light support starting at $49.95, VSX Elevate™ Leggings
featuring XDefine™ performance fabric from $69.95, and ready-to- wear apparel including
trench coats, catsuits and t shirts from $44.95– with a size range of XS-XXL and
32B-44DDD.
In celebration of VSX, the brand has also launched
a new Instagram handle,
@VSXOfficial, to create a dedicated platform to
showcase the brand's lifestyle and further foster the VSX sport
community.
"VSX is more than a Sport collection – it's a lifestyle at the
intersection between performance and fashion. The world-class
designs leverage body mapping and superior fabrics that celebrate
the curves of women's bodies, created to empower confidence,
support, and ease as you live your life from day to night with
next-level style." – Kira Fisher, VP Brand Design,
VS&CO.
"I'm thrilled
to be a part of this VSX campaign because
it captures the multifaceted nature
of strength and performance. Movement plays an important
role in my life and my definition is always evolving – from
striving to be the best athlete I can be while boxing or playing
volleyball, to walking the runway, and keeping up with my
three-year-old. This collection is such a chic one-stop shop that
covers it all, with pieces that can support me
through a workout or tie together
a chic-yet-comfortable off-duty look." - Gigi Hadid, VS Talent Partner.
The collection is available online at VictoriasSecret.com and in
all Victoria's Secret stores nationwide on Thursday, September 12th. The collection will
also be available in international retail locations and online,
launch dates per region to be announced.
Notes to Editors:
Stay Connected:
Victoria's Secret:
https://www.victoriassecret.com
Instagram: https://instagram.com/VictoriasSecret
Twitter: https://twitter.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com@victoriassecret
Victoria's Secret & Co. (NYSE: VSCO) is a specialty
retailer of modern, fashion-inspired collections including
signature bras, panties, lingerie, casual sleepwear, athleisure and
swim, as well as award- winning prestige fragrances and body care.
VS&Co is comprised of market leading brands, Victoria's
Secret and Victoria's Secret
PINK, that share a common purpose of
supporting women in all they do, and Adore
Me, a technology-led, digital-first innovative intimates brand
serving women of all sizes and budgets at all phases of life.
We are committed to empowering our more than 30,000 associates
across a global footprint of
approximately 1,350 retail stores
in approximately 70 countries. We strive to provide the best products
to help women express their confidence, sexiness and
power and use our platform to create connection and community
while celebrating the extraordinary diversity of women's
experiences.
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SOURCE Victoria's Secret