UserTesting Joins the Zoom ISV Partner Program
08 November 2022 - 3:00PM
Business Wire
Integrates Zoom Video Into Its Remote
Interviewing Feature, Live Conversation
UserTesting (NYSE: USER), a leader in video-based human insight,
today announced a partnership with Zoom Video Communications, Inc.
as part of the Zoom ISV Partner Program. Live Conversation, a
feature of the UserTesting® Human Insight Platform, integrates Zoom
video to give companies the ability to speak with customers live,
in real time. Having access to moderated, live conversations
enables companies to learn first hand how their customers feel,
react, and respond to new updates in products, messaging, apps,
brands or services, remotely, from wherever they are.
The platform creates insights from interviews with recorded Zoom
audio transcripts that are run through UserTesting’s machine
learning capabilities, providing companies with valuable customer
insights. During the month of September 2022, for the Live
Conversation feature alone, UserTesting hosted nearly 10,000
customer interviews, in which contributors shared their thoughts
and experiences across a broad range of topics. Having human
insights integrated into an organization’s operations gives them a
first-hand perspective of their customers, helping to build a
shared understanding of their target audience. First-party
insights, powered by UserTesting, bring forth greater operational
alignment and ensure that decisions that impact the customer are
validated.
“Live Conversation is a strong aspect of the UserTesting
platform, it expands the ways in which companies can hear how their
customers feel, and why. Integrating Zoom’s robust video
functionality into Live Conversation helps us meet the growing
demands of our customers to ensure they can easily and reliably
connect with the right audiences to gain insights that help
businesses grow,” said Mona Sabet, Chief Corporate Strategy Officer
at UserTesting. “This partnership with Zoom expands features and
functionalities for customers to ensure they can deliver the best
possible experiences to their customers.”
“Clear, concise and accurate communications are critical for all
businesses. Zoom helps companies achieve unparalleled
communications when needed the most,” said Steven Li, Head of ISV
at Zoom. “Having Zoom integrated into the UserTesting platform
illustrates the value of using Zoom and UserTesting together to
provide unparalleled communications with customers.”
As a video-first experience testing platform, UserTesting
enables organizations to see and hear the experiences of real
people as they engage with products, designs, apps, prototypes, and
brands. The UserTesting Human Insight Platform generates
video-based Customer Experience Narratives (CxNs) that give
companies access to diverse customer perspectives, and a vivid,
first-person understanding of any experience, whether physical or
digital, so that they can build for customer needs today, and
tomorrow.
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has more than 2,500
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221108005334/en/
UserTesting, Inc. Andy Dear 978-609-1472
adear@usertesting.com
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