Vaseline Asks “How Do You Flip for Vaseline Petroleum Jelly?”
12 Oktober 2010 - 7:00PM
Business Wire
What product can keep skin soft, help heal burns, tame eyebrows,
prevent diaper rash, silence a squeaky door and even polish patent
leather pumps? It’s Vaseline® Petroleum Jelly,
one of the world’s most iconic multi-tasking products. To celebrate
the wonder jelly’s 140th anniversary, Vaseline is compiling the
ultimate list of uses by inviting fans to share how they flip for
Vaseline Petroleum Jelly. The campaign coincides with the launch of
new packaging that features a convenient flip cap, making it easy
to use with one hand. In addition, a new Vaseline®
Petroleum Jelly Rich Conditioning Cocoa Butter variant will
join Original Vaseline® Petroleum Jelly and
Vaseline® Petroleum Jelly Baby on store
shelves to help keep people’s skin visibly healthy. All variants
are 100% pure petroleum jelly, triple purified and work with skin
to help rebuild moisture.
Original Vaseline Petroleum Jelly
How do you flip for Vaseline Petroleum Jelly?
For 140 years, people have been talking about their favorite
ways to use Vaseline Petroleum Jelly and now Vaseline is crowd
sourcing some of the best tips from fans. The campaign will engage
consumers via a newly launched Vaseline Facebook Community
(www.facebook.com/vaseline) and Twitter page
(www.twitter.com/vaselinebrand) where loyalists can share their
favorite uses. The 140 ways Vaseline likes best will be showcased
in a video montage highlighting the wonder jelly’s versatility.
Everyone who submits a tip will be entered for a chance to win1 a
limited edition jar of Vaseline Petroleum Jelly which has been
bedazzled with Swarovski crystals.
140 Years, 140 Ways
Vaseline Petroleum Jelly is one of the most iconic products in
the world. The success of Vaseline Petroleum Jelly can be
attributed to its array of uses, which range from skincare and
beauty to athletic, household and more. Makeup artists keep
Vaseline Petroleum Jelly handy in their kits to set makeup in place
and prevent red lipstick from sticking to teeth. Beauty insiders
know to apply it to skin after shaving to soothe legs, to eyelids
as a daily moisturizer and all over the body to act as a protective
barrier. Athletes have long praised the product for helping to
prevent chaffing when running, as well as helping them keep warm
during winter sports. It is so safe that moms use it on their
babies to help heal scrapes, soothe the scalp, heal cradle cap and
keep diaper rash at bay. And many households have used Vaseline
Petroleum Jelly to prevent key holes from freezing and to keep
Halloween pumpkins from rotting. (Note: Vaseline Petroleum Jelly
may cause pumpkin to become flammable so this tip is not
recommended if using candles/fire.)
Vaseline Petroleum Jelly was first discovered in 1859 by Robert
Augustus Chesebrough, a 22 year old chemist from Brooklyn, NY.
Chesebrough travelled to Pennsylvania to study the oil extraction
and refinement process and was immediately drawn to a by-product of
the oil refinery process used by the riggers to help aid the
healing of cuts and burns - petrolatum. The product was found to
have remarkable skin-healing properties. He took some of the
paraffin-like substance home with him and after testing discovered
he could extract a skin-friendly version of the material. In 1870
Chesebrough introduced this product to the public as Vaseline
Petroleum Jelly and by 1974 it was being sold nationwide at the
rate of a jar a minute with most medical professions recognizing it
as a standard remedy for skin complaints. Today it is triple
purified and even safe to use on lips.
All Vaseline Petroleum Jelly products can be used daily and are
available at food, drug and mass retailers nationwide. The newly
designed pack and the New Rich Conditioning Cocoa Butter variant is
now in stores. Original Vaseline Petroleum Jelly is available in a
1.75 oz jar for $0.99, a 3.75 oz jar for $1.85, a 7.5 oz jar for
$2.99 and a 13 oz jar for $3.29. Vaseline Petroleum Jelly Baby is
available in a 13 oz jar for $3.29 and Vaseline Petroleum Jelly
Rich Conditioning Cocoa Butter is available in a 7.5 oz jar $2.99.
Log on to www.facebook.com/vaseline for more information.
ABOUT VASELINE
Vaseline® products are manufactured by Unilever [NYSE: UL, UN],
one of the world’s largest consumer products companies. The
Vaseline brand is passionate about skin and believes skin is
amazing. With a 135-year heritage as America’s most trusted healthy
skin expert and more than 30 years as a leading global hand and
body lotion brand, Vaseline delivers products that meet the
specific needs of consumers, no matter their lifestage or
lifestyle. The Vaseline brand encompasses four product ranges –
Vaseline Cocoa Butter™, Vaseline MEN™, Vaseline Intensive Rescue™
and Vaseline Aloe Fresh™. In addition the Vaseline brand offers
four variants – Total Moisture, Renewal Age Redefining Body,
Healthy Hand and Nail, and Firming, as well as a complete line of
Vaseline Petroleum Jelly and lip balm products. Vaseline products
are available at food, drug and mass retailers nationwide. For more
information, visit www.vaseline.com, www.facebook.com/vaseline or
www.twitter.com/vaselinebrand.
ABOUT UNILEVER
Unilever works to create a better future every day. We help
people feel good, look good and get more out of life with brands
and services that are good for them and good for others. Each day,
around the world, we serve over two billion consumers. In the
United States, Canada and the Greater Caribbean (Trinidad &
Tobago, Dominican Republic, Puerto Rico) the portfolio includes
brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue
Band, Breyers, Caress, Country Crock, Degree, Dove personal care
products, Hellmann’s, Klondike, Knorr, Lipton, Omo, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline.
All of the preceding brand names are registered trademarks of the
Unilever Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever employs more
than 13,000 people across North America – generating nearly $10
billion in sales in 2009. For more information, visit
www.unileverusa.com, www.unilever.ca, or
www.unilevercaribbean.com.
1 No purchase necessary. Void where prohibited. Sweepstakes ends
11:59 p.m. ET on Friday, December 31, 2010. For official rules,
visit Facebook.com/vaseline.
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