Time Warner and Unilever Renew Multi-year Strategic Partnership
13 Juli 2010 - 2:53PM
Business Wire
Time Warner Inc. (NYSE: TWX) and Unilever (NYSE: UN) have
entered into a multi-year strategic partnership which aligns
Unilever’s brands and marketing initiatives with the content and
audiences of Time Warner’s premier assets. This marks a renewal of
a three-year partnership that began in 2007.
Unilever, which was named Marketer of the Year at the Cannes
Lions International Advertising Festival in mid-June and was Ad
Age’s inaugural Digital Marketer of the Year, has led the industry
by taking a different approach to media.
Keith Weed, Unilever Chief Marketing Officer, said, "“The
variety of top-quality communications platforms that Time Warner
offers give us the ability to engage our consumers with innovative
brand content that is most relevant to them. As a major marketer,
we want to be where our consumers are and these platforms give us
the added ability to do that through our extended
relationship.”
“We recognize that in order to drive strategic growth for our
partners and ourselves, we must focus our efforts on delivering
premium content, applications and experiences that serve the
client’s brand and uniquely engage the consumer,” said Mark D’Arcy,
President of Time Warner’s Global Media Group. “Unilever is second
to none in how they apply creativity to the media canvas. We are
delighted to continue our partnership.”
Time Warner Global Media Group has become an industry leader in
innovative media practices, embracing the evolving digital
landscape and offering multi-platform solutions for its
clients.
An example of Unilever and Time Warner leading with innovative
technology under the partnership, is the new launch of the TIME
iPad App. Unilever used a unique multibrand approach to take
advantage of the environment and functionality. Both companies were
able to experiment with this new platform and identify
mutually-beneficial ways to engage consumers.
“We are looking for unique communications solutions from our
partners, and Time Warner has helped deliver some exciting programs
for our brands,” said Rob Master, Unilever’s North American Media
Director. “We are now looking forward to creating more new and
engaging campaigns together.”
Since 2007, Time Warner Global Media Group has crafted custom
Unilever brand platforms leveraging assets from Warner Bros, Time
Inc and Turner Broadcasting. Recent examples include the ideation,
production and distribution of a content series for Caress,
featuring talent Carson Kressley across digital, in-book, and
retail outlets. For Knorr, Time Warner leveraged its wealth of mom
insights to produce “Delicious Dinner Diaries,” documenting busy
moms making their family’s favorite meals and distributed it across
Time Warner branded sites. And, earlier this year, Time Warner
Global Media brokered the production of seven segments for
Telepictures’ EXTRA covering Bertolli’s high profile “Into the
Heart of Italy” program featuring talent Marisa Tomei, Rocco Di
Spirito, Dan Cortese.
ABOUT TIME WARNER INC.
Time Warner Inc., a global leader in media and entertainment
with businesses in television networks, filmed entertainment and
publishing, uses its industry-leading operating scale and brands to
create, package and deliver high-quality content worldwide through
multiple distribution outlets.
ABOUT TIME WARNER GLOBAL MEDIA GROUP
Time Warner Global Media Group partners with industry leading
marketers to create and distribute premium content, applications
and experiences that build brands and drive business growth. A
catalyst for creativity and collaboration across the company, the
Global Media Group offers a unique point of access to Time Warner's
wealth of content, media platforms and consumer insights. Through
its efforts, the Global Media Group contributes to the growth of
advertising revenue across the Time Warner portfolio.
ABOUT UNILEVER NORTH AMERICA
Unilever works to create a better future every day. We help
people feel good, look good and get more out of life with brands
and services that are good for them and good for others. Each day,
around the world, we serve over two billion consumers. In the
United States, Canada and the Greater Caribbean (Trinidad &
Tobago, Dominican Republic, Puerto Rico) the portfolio includes
brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue
Band, Breyers, Caress, Country Crock, Degree, Dove personal care
products, Hellmann’s, Klondike, Knorr, Lipton, Omo, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline.
All of the preceding brand names are registered trademarks of the
Unilever Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever employs more
than 13,000 people across North America – generating nearly $10
billion in sales in 2009. For more information, visit
www.unileverusa.com, www.unilever.ca, or
www.unilevercaribbean.com.
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