Unilever Completes Sale of Shedd’s Country Crock® Chilled Side-Dish Business
05 Februar 2010 - 10:00PM
Business Wire
Unilever today announced that it has completed the sale of its
Shedd’s Country Crock® branded chilled side-dish business in the US
to Hormel Foods Corporation. Financial terms were not disclosed and
ownership of the Shedd’s Country Crock trademark and its flagship
spreads product range remain with Unilever.
Under the terms of the transaction, Hormel will market and sell
Shedd’s Country Crock chilled side-dish products, such as homestyle
mashed potatoes, under a license agreement. No Unilever employees
have been transferred with the business.
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About Unilever:
Unilever’s mission is to add vitality to life. We meet everyday
needs for nutrition, hygiene and personal care with brands that
help people feel good, look good and get more out of life. Each
day, around the world, consumers make 160 million decisions to
purchase Unilever products. In the United States, the portfolio
includes major brand icons such as: Axe, Ben & Jerry's,
Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal
care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline.
All of the preceding brand names are registered trademarks of the
Unilever Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever employs nearly
12,000 people in both the United States and Puerto Rico –
generating nearly $10 billion in sales in 2008. For more
information, visit www.unileverusa.com.
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