Vaseline(R) Cocoa Butter Campaign Uncovers Skin's Ability to Speak Volumes
28 Mai 2008 - 9:41PM
PR Newswire (US)
Documentary Narrated by Actress Sanaa Lathan Celebrates
Inspirational Stories of how People of Color Feel About and Relate
to Their Skin ENGLEWOOD CLIFFS, N.J., May 28 /PRNewswire-FirstCall/
-- Skin is amazing: it covers our body, and reveals our soul. For
many, skin is a symbol of pride, for others it's a canvas to tell a
story -- and for almost all it represents a heritage to be honored.
Skin means something different to almost everyone you ask.
Vaseline(R) Cocoa Butter traveled the globe asking people "what
does your skin mean to you?" and compiled responses in a short
film, Vaseline Skin Stories, that finds while continents may divide
us, the experience of skin unites us. The film, narrated by Tony
Award-nominated actress Sanaa Lathan, premieres at the Essence
Music Festival in New Orleans on July 4, 2008. Vaseline Cocoa
Butter is giving people a chance to attend the global premiere by
asking them to visit http://www.skinvoice.com/ to enter our
sweepstakes and add to the Vaseline tapestry of skin stories by
sharing how they honor their skin. Winners will also be able to
attend the Essence Music Festival, which features performances by
some of the best names in music including Mary J. Blige, Chris
Brown, Keyshia Cole and Jill Scott. Skin cloaks us, but only begins
to cover who we are as individuals. The 20-minute Vaseline Skin
Stories documentary, set against local, social and cultural
backdrops, features personal narratives from across the world
including the United States, South America, the United Kingdom and
Africa. The inspirational stories touch on the similarities and
differences between people's skin as it relates to their lives, "My
skin is magic, my skin is strength, and my skin is resistance. My
ancestors suffered so much, but today here I am, like a queen."
Such eloquence imparts a poignant yet powerful tone to Vaseline
Skin Stories. The film is enriched with a special voice over by
Sanaa Lathan, as well as a brief introduction where Lathan shares
her own personal story of what her skin means to her: "My caramel
brown skin represents me but also my history and those who came
before me and will come after. They were all shades and beautiful.
I honor, love and take pride in my skin because of them." Other
notables have joined the conversation by sharing how they honor
their skin including Law and Order alum Jesse L. Martin; actress
and singer Raven-Symone; Dreamgirls' and Grammy-Award nominee Anika
Noni Rose; Access Hollywood correspondent Shaun Robinson; and
television and film star Jill Marie Jones. Each examines and shares
what their skin means to them at http://www.skinvoice.com/, where
people can also view excerpts of the Skin Stories documentary. The
journey doesn't end with the documentary. Vaseline invites people
to help continue the dialogue about skin and make the collection of
stories a living documentary by visiting http://www.skinvoice.com/
and sharing how they honor their skin. When they do, they will be
entered for a chance to win one of five trips for six to the
Essence Music Festival July 4-6, 2008 in New Orleans, where they
will attend the premiere of the short film hosted by Lathan and
experience first-hand the Essence Music Festival -- the largest
event of its kind in the world. It is a special occasion in which
families and friends come together to celebrate the rich cultural
African American legacy. The deadline to enter is June 4, 2008. No
purchase necessary. Must be a legal U.S. resident age 18 or older.
See http://www.skinvoice.com/ for rules. Void where prohibited. The
Vaseline Cocoa Butter campaign was created in celebration of the
product line, featuring products that penetrate skin to restore its
natural glow. Let the world know how you honor your skin and become
a part of the Vaseline Cocoa Butter tapestry. About Vaseline
Vaseline is manufactured by Unilever (NYSE:ULNYSE:UN), one of the
world's largest consumer products companies. With a 135-year
heritage as America's most trusted healthy skin expert and more
than 30 years as a leading hand and body lotion, Vaseline delivers
products that meet the specific needs of consumers, no matter their
lifestage or lifestyle. In addition to the Vaseline Lotions, the
Vaseline family of products also features a complete line of
Vaseline Petroleum Jelly, bath products and lip therapy products.
All Vaseline products can be purchased at supermarkets, drugstores,
mass merchandisers and club retailers nationwide. For more
information visit http://www.vaseline.com/. About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and
Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs approximately 13,000 people
in more than 60 office and manufacturing sites in 24 states and
Puerto Rico -- generating nearly $10 billion in sales in 2006. For
more information visit http://www.unileverusa.com/. CONTACT: Katie
Wadhams Stacie Bright M Booth & Associates Unilever (212)
539-3226 (201) 894-6531 DATASOURCE: Unilever CONTACT: Katie Wadhams
of M Booth & Associates, +1-212-539-3226, , for Unilever; or
Stacie Bright of Unilever, +1-201-894-6531, Web site:
http://www.unileverusa.com/ http://www.vaseline.com/
http://www.skinvoice.com/
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