New Campaign Urges Americans to Share Small Changes for Better HealthThe Small Changes campaign invites people to share the litt
21 April 2008 - 4:12PM
Business Wire
Imagine if it was possible to a share a story about a small change
and feed a hungry family in one simple step. That's why Country
Crock(R) is launching a campaign today called �Small Changes� at
www.YourFamilyTable.com to introduce its new Omega Plus spread. The
campaign invites people to share the little things they do to
improve their families' health. With each small change shared,
Country Crock Omega Plus will donate a meal to a family in need
through America's Second Harvest - The Nation's Food Bank Network1.
Five-time Grammy Award-winning singer Amy Grant is teaming up with
Country Crock Omega Plus on the �Small Changes� campaign,
encouraging families to share the simple changes they make in their
lives. She believes that these little things can add up to a big
difference in a family's health and well-being. �For me, small
changes can be as simple as asking [my husband] Vince and my kids
to take a bike ride together, or trying to make healthy eating
choices when preparing a family dinner,� said Grant. �I am happy to
be a part of this campaign because it has the potential to help
families across the country make their lives a little bit
healthier, while at the same time supporting the great work done by
America's Second Harvest.� The campaign features a new half-hour
television program, �Small Changes,� showcasing Grant, along with
some of the biggest names in country music. The show will air on
the Great American Country channel starting April 24th at 8:30 p.m.
EST and will focus on what these stars are doing to make positive
differences in the lives of their families. Grant will also launch
a three-minute segment on both the Food Network and Great American
Country, where she pays a surprise visit to the Second Harvest Food
Bank in Nashville and cooks a meal for volunteers and visitors from
the community. About Shedd's Spread Country Crock� Omega Plus
Country Crock Omega Plus is an easy way for your family to get more
Omega 3 alpha-linolenic acid (ALA) in their diet. It contains 500
mg of Omega 3 ALA per serving from nutritious oils, like canola and
soybean. Also, Country Crock Omega Plus is low in saturated fat,
has 0 grams of trans fat per serving2, no partially hydrogenated
oils and the same great country-fresh taste that families love. 1
Country Crock will donate the equivalent amount to secure and
distribute one meal (1.28 pounds of food according to the USDA
Thrifty Food Plan), up to two million meals. 2 Contains 8g fat
(1.5g saturated fat) per serving About Unilever Unilever's mission
is to add vitality to life. We meet everyday needs for nutrition,
hygiene and personal care with brands that help people feel good,
look good and get more out of life. Each day, around the world,
consumers make 160 million decisions to purchase Unilever products.
In the United States, the portfolio includes major brand icons such
as: Axe, �all,� Ben & Jerry's, Bertolli, Breyers, Caress,
Country Crock, Degree, Dove personal care products, Hellmann's,
Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy,
Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever employs more
than 14,000 people in both the United States and Puerto Rico -
generating nearly $11 billion in sales in 2007. For more
information, visit www.unileverusa.com. About America's Second
Harvest - The Nation's Food Bank Network America's Second Harvest �
The Nation's Food Bank Network is the largest charitable domestic
hunger-relief organization in the United States. Through its
network of more than 200 member food banks, America's Second
Harvest annually provides assistance to more than 25 million people
in need, including more than 9 million children and nearly 3
million seniors in all 50 states, the District of Columbia and
Puerto Rico. Each year, America's Second Harvest secures and
distributes more than 2 billion pounds of food and grocery products
to support feeding programs at approximately 50,000 local
charitable agencies, including food pantries, soup kitchens,
emergency shelters, after-school programs, and Kids Cafes. To learn
more, please visit www.secondharvest.org. Keyword Tags: america's
second harvest, americas second harvest, amy grant, changes,
country crock, country crock butter, country crock coupons, coupon,
health, second harvest
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