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National Survey of 1,000 Women Unveils Humbling Truth - Guys Are Clueless CHICAGO, April 17 /PRNewswire-FirstCall/ -- Many guys go to bars and clubs to meet girls, but a new survey* of 1,034 girls across the country reveals that guys are off the mark, and missing opportunities that are right under their noses every day. In fact, when asked where guys should meet girls, the girls surveyed ranked a number of unexpected places (coffee shops, bookstores and even churches) above bars and clubs. What's more, while girls admit to sending subtle cues to let guys know they're interested, it seems that guys rarely pick up on these signals and make a move. Too often, guys let the moment -- and girl -- pass them by. Bottom line, guys: head to a bookstore cafe, use some tact and act fast. The survey was conducted to introduce AXE Bullet, the first pocket-sized deodorant bodyspray that allows guys to act fast and seize unexpected hook-up opportunities. Findings include: LOOKING FOR GIRLS IN ALL THE WRONG PLACES? -- Only 19 percent of girls** met the last guy they dated at a bar. -- Nearly one in four girls (24 percent) would be embarrassed to tell their families they're dating a guy they met at a bar. -- When asked where guys should go to meet nice, single girls, more than half (53 percent) of girls said a coffee shop was the best spot, followed by a bookstore (41 percent), gym (40 percent) and grocery store (35). -- 36 percent of girls would send their guy friends to church, temple or another place of religious worship in search of single girls. WHEN OPPORTUNITY KNOCKS, ACT FAST -- Nine out of 10 girls admit that they've seen cute guys while going about their everyday routines who they wished would make a move and talk to them. -- The last time they exchanged flirty glances with a guy, 63 percent of girls wanted him to strike up a conversation. -- 65 percent of girls said that summer is the season when they have the most carefree, fun and romantic flings. Even girls living in year-round warm-weather cities, such as L.A., Dallas and Orlando, ranked summer #1. IT'S ALL IN THE APPROACH -- Give it a shot! When being approached by a guy, the majority of girls (68 percent) said a guy's approach style (i.e. confidence, wit and humor) matters most. Only 20 percent of girls said that physical appearance is important, and only 11 percent are influenced by time and place of the interaction. GIRLS AGREE: GUYS JUST DON'T GET IT -- Only 13 percent of girls said guys often "get it" when a girl tries to let him know she's interested. -- What cues do girls most frequently use to show their interest? Eye contact and smiling flirtatiously top the list (69 percent), followed by asking for his opinion or advice on something (37 percent), approaching his friends without talking to him directly (26 percent) and asking for the time (23 percent). -- Nearly one-third (30 percent) of girls said guys blow the most opportunities with girls by not doing or saying anything. Inaction means no action, guys. Act fast and make a move while you can! BAD LUCK WITH THE LADIES? IF IT'S NOT YOUR M.O., IT COULD BE YOUR B.O. -- Nearly 9 out of 10 girls (89 percent) would turn a guy down because he smelled bad. No excuses, guys; be prepared with AXE Bullet! For an interview with dating expert Amy Spencer, who can shed light on these results and offer tips to help guys act fast, or for product information/samples, please contact: Dan Cohen, Edelman, at 312-240-2750 or Emily Zielinski, Edelman at 312-233-1293 or To view our hidden camera footage and see how real guys react when unexpected hook-up opportunities present themselves, please visit http://www.myspace.com/axe. * Survey conducted by StrategyOne Research, February 2008. National survey of 1,034 women aged 18-30 as well as a local market survey in 10 U.S. markets. ** Aged 21 and older About Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in more than 60 office and manufacturing sites in 24 states and Puerto Rico -- generating nearly $10 billion in sales in 2006. For more information, visit http://www.unileverusa.com/. DATASOURCE: Unilever CONTACT: Dan Cohen, +1-312-240-2750, , or Emily Zielinski, +1-312-233-1293, , both of Edelman for Unilever Web site: http://www.unileverusa.com/

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