Who Covered 85? You Decide.
10 September 2007 - 11:51PM
PR Newswire (US)
CINCINNATI, Sept. 10 /PRNewswire/ -- Football superstar Chad
Johnson is known for taking risks. This season he'll take another
one by letting fans decide which way he checks his celebrated
cornerback checklist. As part of a new interactive campaign powered
by Degree Men, fans will have unprecedented access to "85,"
including the new fan-driven cornerback checklist, as well as
personalized trash-talk messages, behind-the-scenes videos and
interactive TV. CHECKLIST FOR CHARITY Johnson's cornerback
checklist has received much fanfare in the last two seasons. This
season, Johnson is taking a risk by letting fans decide which way
he checks his checklist after each of his 16 regular season games.
To give fans an extra incentive to vote each week, Degree Men is
making an 8.5 cent donation to Feed the Children, an international
non-profit hunger relief organization, for each vote made online at
TrashTalk85.com. Johnson hopes to raise $85,000 for Feed the
Children this season through the checklist. "My checklist has
always given me extra motivation," said Johnson. "But the
opportunity to help needy kids around the world increases my drive.
I had the unique opportunity to tour Kenya in the spring and it
really opened my eyes. I hope the fans will get behind the
checklist this season because Degree Men has made it so simple to
help these kids." TALK TRASH WITH YOUR FRIENDS ... OR FOES Johnson
is so confident that he'll eventually wind up in the end zone that
he regularly calls out his opponents. This year Johnson is letting
fans get in on the fun, and he's doing all the talking. Fans can
log onto TrashTalk85.com to create personalized trash talking
messages from Chad that can be sent to a cell phone of their
choice. Each message features customized names, favorite team,
work, hobbies and home state. Fans can also take a page from "85"
and taunt their fantasy football opponents throughout the season.
OCHO CINCO COMES TO A LIVING ROOM NEAR YOU Johnson also plans to
offer fans an all-access pass to his life off the football field
through a series of online videos called the Risk Cam. The Risk Cam
will feature unscripted videos produced by Johnson that showcase
"85" in a series of situations throughout the season. The Risk Cam
videos will be posted at TrashTalk85.com. "Chad is the league's
consummate risk taker and we're proud to partner with him again
this season," said Sam Chadha, marketing director, deodorants,
Unilever. "Degree Men always protects men like Chad who take
calculated risks -- and we're excited to give fans exclusive
content they want around one of football's most popular
superstars." The campaign also marks the first time that a
cause-related initiative will reach interactive TV viewers. Chad's
channel will deliver remote control access to all elements of the
campaign; interactive TV viewers can cast votes on Chad's checklist
that will raise donations for "Feed the Children", watch Risk Cam
videos and preview personalized trash-talk messages from Chad. The
channel will be supported by :15-second spots and run across both
Dish Network and DirecTV, reaching approximately 25MM interactive
TV homes. BrightLine iTV Marketing Specialists designed the
interactive TV components of the campaign. Visit
http://www.trashtalk85.com/ for exclusive content including Chad's
virtual checklist, trash-talking messages and the Risk Cam videos.
About Unilever Unilever (NYSE:ULNYSE:UN), one of the world's
largest consumer products companies, aims to add vitality to life
by meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 160 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Knorr,
Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle,
Suave, Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000
people in more than 60 office and manufacturing sites in 24 states
and Puerto Rico - generating nearly $10 billion in sales in 2006.
For more information, visit http://www.unileverusa.com/. About Feed
The Children Founded in 1979 by Larry and Frances Jones, Feed The
Children is the 9th largest international charity in the U.S.,
based on private, non-government support. The mission of Feed The
Children is to deliver food, medicine, clothing and other
necessities to families who lack these essentials due to famine,
war, poverty or natural disaster. In FY 2005, Feed The Children
shipped more than 183 million pounds of food and other essentials
to children and their families in all 50 states and
internationally, supplementing more than 1,463,065 meals each day.
Since its founding, the organization has reached out to help those
in need in 118 countries around the globe. For more information,
please visit http://www.feedthechildren.org/. DATASOURCE: Unilever
CONTACT: Chad Kersman, +1-312-988-2354 or Jerry Gleason,
+1-312-988-2277, both of Weber Shandwick, for Unilever; or Heather
Mitchell of Unilever, +1-312-661-2326 Web site:
http://www.trashtalk85.com/ http://www.unileverusa.com/
http://www.feedthechildren.org/
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