Rocco DiSpirito Joins Bertolli to Inspire Home Cooks With Simple, Flavorful Ideas for Making Mediterranean Meals
01 August 2007 - 12:00PM
PR Newswire (US)
Cooking Demo Webisodes Launch Bertolli's New Mediterranean Style
Frozen Dinners - Naturally Lighter-Tasting Cuisine of the Southern
Italian Coast Ready in Less Than 10 Minutes ENGLEWOOD CLIFFS, N.J.,
Aug. 1 /PRNewswire/ -- Bertolli, a brand known for its Italian
origins of culinary craftsmanship and trademark values of
guaranteed quality, consistency and authenticity is partnering with
celebrity chef Rocco DiSpirito to empower the home cook with ideas
for making restaurant-quality Mediterranean-inspired dinners at
home - the simple and accessible way. With its new line of
Mediterranean Style pasta dishes, Bertolli wants to inspire people
to reconnect with loved ones over a simply delicious, lighter-
tasting Italian dinner at home. According to DiSpirito, "Food is
meant to be enjoyed and shared; to comfort, nourish and delight us
- it's an interpersonal connector. Bertolli really 'gets it,' by
helping empower the home cook with easy-to-prepare dinners that are
fresh-tasting even though they're frozen. These meals are so quick
and easy there's more time to spend enjoying the meal with someone
- rather than making it!" Prepared with ingredients like extra
virgin olive oil and wholesome sun- ripened vegetables, succulent
shrimp or chicken, each Bertolli Mediterranean Style variety
captures the essence of cuisine from the sun-kissed coast of
Southern Italy. Bertolli Mediterranean Style(TM) comes in four
chef-inspired varieties: Chicken, Rigatoni & Broccoli; Rosemary
Chicken Linguine & Cherry Tomatoes; Garlic Shrimp, Penne &
Cherry Tomatoes; and Shrimp & Penne Primavera. As part of the
launch of its Mediterranean Style line, Bertolli and DiSpirito are
inviting food lovers to enter a contest to win a chance to co- host
an online cooking show with him. By submitting a video
demonstrating "why you would make a great co-host" and "what
Mediterranean Style means to you", a lucky winner will be able to
show off his or her skills cooking alongside DiSpirito. The
centerpiece of the online site will be cooking webisodes where
DiSpirito gives tips on how to easily make great Mediterranean
dishes, while weaving in personal anecdotes from his life. Some of
his tips include how to use "flavor detonators" - like herbs,
pastes and jarred items like marinated artichokes - simple and
delicious ways to pump up flavor without adding a lot of fat or
calories to a Mediterranean meal. He also recommends ways to save
time with pre-made ingredients like garlic puree in a tube.
DiSpirito's main message is that making great-tasting food does not
need to be intimidating, complicated or preparation-intensive - it
can be done easily and quickly so that you can enjoy what really
matters: the company. On the web site, DiSpirito will also be
hosting a blog, which will build off of his webisode topics and
highlight simple recipes that can be made easily at home. Contest
information, DiSpirito's webisodes and blog, are found on
http://www.whatsyourmedstyle.com/. In 1999, DiSpirito was named
Food & Wine's Best New Chef, and in 2000, Gourmet magazine
called him "America's Most Exciting Young Chef." He also authored
three top selling cookbooks and sells his own cook wear line. His
upcoming book, entitled "Real Life Recipes," is due out in November
2007. "By dedicating his efforts and activities toward empowering
the home cook, DiSpirito is the perfect partner for Bertolli," said
Brian Manning, Senior Marketing Director at Unilever. "With his
great ideas and passion for Mediterranean cuisine, he truly
inspires you to want to cook." About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and
Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs approximately 13,000 people
in more than 60 office and manufacturing sites in 24 states and
Puerto Rico - generating nearly $10 billion in sales in 2006. For
more information, visit http://www.unileverusa.com/. DATASOURCE:
Bertolli CONTACT: Gina DeCandia of Ogilvy PR Worldwide,
+1-212-880-5317, Web site: http://www.whatsyourmedstyle.com/
http://www.unileverusa.com/
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