Photo: Celebrity Chef Dave Lieberman Hosts Web-based Series and Tours America 'In Search Of Real Food'
28 Juni 2007 - 2:00PM
PR Newswire (US)
Hellmann's Partners with Yahoo! Food to Find Real Food Across the
U.S. ENGLEWOOD CLIFFS, N.J., June 28 /PRNewswire-FirstCall/ --
Unilever U.S., one of the world's largest consumer products
companies, announced today that Hellmann's(R), also known as Best
Foods(R) West of the Rockies, has partnered with Yahoo! Food to
launch the online campaign, In Search of Real Food, with the help
of Food Network chef Dave Lieberman. To view the Multimedia News
Release, go to: http://www.prnewswire.com/mnr/hellmanns/28595/ In
Search of Real Food is a unique online experience for food lovers
everywhere -- an interactive platform for everyday cooks to share
recipes and stories of their favorite REAL foods. The site allows
consumers to be the stars of their own cooking videos by uploading
content with original recipes and the inspiration behind them. The
goal of In Search of Real Food is to show consumers how simple and
nutritious it is to make food that's REAL to them, with familiar
ingredients, great flavor and flair. Starting today, In Search of
Real Food host, Dave Lieberman, is calling on food lovers
everywhere to join the conversation and submit video, photos and
stories of their favorite REAL food recipes and memories, by
visiting Yahoo! Food (http://food.yahoo.com/realfood). Submissions
will be showcased on Yahoo! Food along with other REAL food cooks
and their regional and cultural specialties. In addition to
consumer generated content, the Web site will feature an original
Web-based 12-episode series hosted by Dave Lieberman. Dave will be
cooking alongside everyday consumers, top chefs, and in unexpected
locations around the country. From the legendary Jacques-Imo's Cafe
of uptown New Orleans to a clambake in New York City and a Gospel
Brunch in Austin, food enthusiasts will have the opportunity to
follow Dave's cooking adventures as he travels the country In
Search of Real Food. A new episode of the series will air each
week, beginning on June 28. "We've always been about what's simple
and real. Whether it's the quality ingredients in our jar or the
real experiences people have when they share food made with our
Mayonnaise," said Brian Orlando, Sr. Brand Manager for Hellmann's/
Best Foods. "This campaign leverages available technology to have a
conversation about real food with consumers, offering recipe ideas
and a forum to share a point of view about food that is relevant to
everyday cooks, including moms trying to decide what to feed their
family." With its strong social media and programming capabilities
and a highly engaged audience of millions, Yahoo! Food was a
natural choice as a partner for the campaign. "In Search of Real
Food further connects the Yahoo! audience to their passion for
food. This innovative experience combines the best of Yahoo!'s
community offerings and video with Hellmann's commitment to real
food," said Amy Iorio, general manager of Yahoo! Lifestyles. The
site is interactive and educational, offering multi-media content,
including the ability to watch the series, view, save and
contribute recipes, read Dave's blog posts, and ask questions about
food topics. For more information please visit
http://food.yahoo.com/realfood. About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United
States, these brands include recognized names such as: Axe, "all,"
Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Hellmann's, Knorr, Lipton,
Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave,
Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000
people in more than 60 office and manufacturing sites in 24 states
and Puerto Rico -- generating nearly $10 billion in sales in 2006.
For more information, visit http://www.unileverusa.com/.
http://www.prnewswire.com/mnr/hellmanns/28595DATASOURCE: Unilever
U.S. CONTACT: Danielle Perrone of Ogilvy Public Relations
Worldwide, +1-212-880-5219, Web site: http://www.unileverusa.com/
http://food.yahoo.com/realfood
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