Emmy(R)-Award Winning Actress Debra Messing stars in 'THE STARTER WIFE'
10 Januar 2007 - 10:05PM
PR Newswire (US)
POND'S(R) Face Care Brand Sponsors USA Network Television Event
Celebrating Grown-Up Beauty NEW YORK, Jan. 10 /PRNewswire/ -- The
POND'S(R), the anti-aging skin care line has teamed up with USA
Network for THE STARTER WIFE, a major television event that
celebrates the sexiness, sassiness and confidence of the
40-something woman. Starring Debra Messing, and chronicling the
life and times of the newly single and utterly fabulous Molly
Kagan, the six-hour television event premieres on Thursday, May 31
at 9pm/8c and runs through Thursday, June 28 on USA Network. With a
lineup of anti-aging products that gives women the beauty "edge,"
POND'S and THE STARTER WIFE are perfectly aligned: both celebrate
the grown-up beauty of women who are full of life and life's
experience. In fact, according to a recent POND'S survey, 80
percent of 40-something women say that they are more self-confident
now than their former 20-something selves. Nationwide Search for
Fabulous 40-somethings To encourage women to tune in, POND'S is
unleashing a coast-to-coast search for the five 40-something women
who best embody the POND'S brand of grown-up beauty. "These women
know exactly what their assets are and know how to play them up
because when you look good, you feel good and the confidence
shows," said Srini Sripada, Unilever, marketing director. To enter
The Starter Wife 40s and Fabulous Contest presented by POND'S,
women can log onto http://www.ponds-thestarterwife.com/ from
Wednesday, February 7 to Friday, March 16 to share how their
sassiness and confidence shines through in their own lives. Each of
the five winners will be featured in separate on-air vignettes
highlighting their unique stories and beauty philosophies, which
will air during THE STARTER WIFE. Along with the vignettes, the
five winners also will receive the "star treatment" with a weekend
of glitz, glamour and grown-up beauty in Los Angeles. From their
red carpet Hollywood "debut" at the exclusive, star-studded THE
STARTER WIFE premiere party in May to a hair, make-up and clothing
makeover with a stylist, the winners will have an action-packed
three-day, two-night experience with POND'S. Gigi Levangie Grazer,
author of THE STARTER WIFE and executive producer, will be one of
four judges. Saying "I do" to Grown-Up Beauty POND'S also is giving
THE STARTER WIFE viewers the chance to win dazzling right hand
diamond rings -- the ultimate symbol of empowerment and confidence
for 40+ women. Starting in May, consumers can look for specially
marked packages of POND'S products featuring a sticker with a
unique game code. One winning code will be revealed each week
during THE STARTER WIFE on USA Network (May 31-June 28). THE
STARTER WIFE also stars Tony(R) winner and Emmy(R) nominee Joe
Mantegna ("Joan of Arcadia"), Golden Globe(R) winner, Emmy Award
winner and Academy Award(R) nominee Judy Davis ("Life with Judy
Garland: Me and My Shadow"), Tony winner Anika Noni Rose
("Dreamgirls"), Miranda Otto ("Lord of the Rings") and Emmy winner
Peter Jacobson ("As Good As It Gets"), Stephen Moyer ("Quills"),
Aden Young ("The Crocodile Hunter: Collision Course") and Chris
Diamantopoulos ("Boston Legal") and is directed by Jon Avnet
("Fried Green Tomatoes"). Sara Parriott and Josann McGibbon
("Runaway Bride") penned the project which is produced by NBC
Universal Television Studio in association with 3 Arts
Entertainment. Stephanie Davis ("The Caveman's Valentine") and
Howard Klein ("The Office," "Carnivale") serve as executive
producers for 3 Arts, with Jon Avnet, Gigi Levangie Grazer, Josann
McGibbon and Sara Parriott also serving as executive producers.
Jeff Hayes serves as co-executive producer. About POND'S(R): With a
rich heritage for more than 100 years, POND'S(R), a Unilever
trusted face care brand, was first made famous for its classic Cold
Cream. Today, the POND'S product line consists of anti-aging
cleansers and moisturizers as well as several classics that meet
the needs of women whose faces have begun to show signs of aging.
POND'S keeps skin looking its best and helps women feel confident
by delivering significant and noticeable skin benefits through
innovative and effective ingredients. POND'S products are available
at drug, mass merchandisers, club stores and supermarkets
nationwide. Suggested retail price ranges from $3.99 to $19.99. For
more information and skin care tips on POND'S products, visit
http://www.ponds.com/. About Unilever: Unilever (NYSE:ULNYSE:UN),
one of the world's largest consumer products companies, aims to add
vitality to life by meeting everyday needs for nutrition, hygiene
and personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs approximately 15,000 people in 66 office and
manufacturing sites in 24 states and Puerto Rico- generating more
than $9 billion in sales in 2005. For more information visit
http://www.unileverusa.com/. About USA Network: USA Network is
cable television's leading provider of original series and feature
movies, sports and entertainment events, off-net television shows,
and blockbuster theatrical films. The #1 basic cable network across
the board for 2006, USA Network is seen in 90 million U.S. homes.
The USA Network Web site is located at http://www.usanetwork.com/.
Characters Welcome. USA Network is a program service of NBC
Universal Cable a division of NBC Universal, one of the world's
leading media and entertainment companies in the development,
production, and marketing of entertainment, news, and information
to a global audience. DATASOURCE: USA Network CONTACT: Lynn Weiss,
+1-818-777-6682, , or Andrea Epstein, +1-818-777-6679, , both of
USA Network; or Katy Gray, +1-212-445-8176, , or Stacie Bright,
+1-203-625-1130, , both for POND'S Web site:
http://www.usanetwork.com/ http://www.ponds-thestarterwife.com/
http://www.ponds.com/ http://www.unileverusa.com/
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