Discover the heritage story of the iconic
riveted aluminum travel trailers and its enduring impact on the
industry
JACKSON
CENTER, Ohio, Nov. 14,
2023 /PRNewswire/ -- Airstream, manufacturer of the iconic
Airstream® travel trailer, will now be presented on the
big screen with the official release of ALUMINATION.
Narrated by Kate Pierson of The
B-52s, ALUMINATION is an independently produced, 69-minute
documentary that will undoubtedly stir the age-old desire to pack
up and discover what lies beyond the next range of hills.
Discover the heritage story of the iconic
aluminum Airstream travel trailers and its enduring impact on the
industry.
Now officially available on VIMEO, ALUMINATION chronicles
the origins of Airstream and the importance of travel and
exploration to Airstream's founder, Wally
Byam. Presented by Silverstream Filmworks and produced by
Lisa Hughes and Allison Light, with Eric
Bricker as the director, ALUMINATION is poised to captivate
audiences by celebrating the essence of travel. It transcends the
mere destination, emphasizing the profound significance of the
journey itself, all while drawing inspiration from Airstream's
storied history as the manufacturer of the "iconic riveted aluminum
travel trailers."
"This film presents an unparalleled opportunity to explore the
evolution of Airstream and the brand's immense impact on
modern-day travel," said Bob
Wheeler, President and CEO of Airstream. "We couldn't be
more proud to be a part of this film and to celebrate our rich
heritage as we continue to ignite the spirit of exploration,
encouraging travelers to go beyond the ordinary
with Airstream."
"After pouring a decade of heart and soul into bringing this
film into the world, we're thrilled to share the spirit of
wanderlust and adventure as we officially
release ALUMINATION," said producer and director Eric Bricker. "We're grateful to Airstream for
opening their archives and helping us connect the dots ensuring
that their extraordinary narrative and storied history receive the
recognition they rightfully deserve."
While watching this film, viewers will gain a more comprehensive
understanding of the 92-year-old company. From Wally Byam building his first travel trailer in
1929 and founding Airstream in 1931, to the founder journeying
across the world on adventures with the comforts of home in the
1950s, Airstream continues to keep Wally's memory alive in every
vehicle and was built for the traveler and adventurous spirit in
everyone.
To access the ALUMINATION film, please visit
https://vimeo.com/ondemand/alumination.
For more information, please
visit www.aluminationmovie.com. For more information on
Airstream, please visit https://www.airstream.com/.
Airstream granted access to their film and photogenic archives,
but was not involved in the production of this documentary.
About Airstream
Airstream, manufacturer of the iconic
"silver bullet" Airstream® travel trailer, is one of the
longest-tenured recreational vehicle manufacturers in the world.
The company's mission, as set forth by founder Wally Byam, is to create well-designed,
high-quality products that allow people to follow their dreams and
explore the world in home-like comfort. A steadfast commitment to
Byam's creed, "Let's not make changes, let's only make
improvements," has made the aluminum Airstream travel trailer a
timeless classic. An unwavering focus on innovation keeps the
company at the forefront of technology and customer experience in
both the towable and motorized sectors. Airstream is based in
Jackson Center, Ohio, where a team
of skilled craftspeople hand builds each travel trailer and upfits
every Mercedes-Benz® and RAM® touring coach,
adding daily to the brand's reputation for quality and innovation.
Learn more about Airstream, our dealers, and current travel trailer
and touring coach models at airstream.com. For the latest news on
Airstream, like us on Facebook and follow us on Twitter and
Instagram. Airstream, Inc. is an operating company of Elkhart, IN-based THOR Industries, Inc. (NYSE:
THO). THOR is the sole owner of operating companies which,
combined, represent the world's largest manufacturer of
recreational vehicles. For more information on THOR Industries and
its products, please visit thorindustries.com.
About ALUMINATION
Narrated by Kate Pierson of The B-52s, ALUMINATION, an
independently produced, feature-length documentary will undoubtedly
stir the age-old desire to pack up and discover what lies beyond
the next range of hills. In 1929 Airstream founder Wally Byam built his first travel trailer in the
backyard of his California home.
Nearly a century later Airstream continues as one of the oldest
travel trailer companies in the United
States and an iconic brand. For many, the word "Airstream"
signifies more than just the image of an aerodynamic silver bullet
gliding down the highway; it also evokes the spirit of innovation,
adventure, resilience, and dynamism. Byam didn't just create a tool
for travel — he created a blueprint for modern nomadic living.
MEDIA CONTACT:
TURNER PR
airstream@turnerpr.com
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SOURCE Airstream, Inc.