Schawk's 'Packaging E-content' Helps Brands Control the Digital Shelf
26 Juni 2014 - 2:51PM
Marketwired
Schawk's 'Packaging E-content' Helps Brands Control the Digital
Shelf
Packaging E-content Solution Ensures Accurate Digital Brand
Assets for the Digital Shelf
DES PLAINES, IL--(Marketwired - Jun 26, 2014) - Schawk!, a
leading global brand deployment company that produces and protects
brand assets to drive brand profitability, announced today that its
packaging e-content for the digital shelf solution can help brands
ensure control of the digital shelf.
To gain brand share of a rapidly expanding e-commerce market,
marketers need to provide customers with an experience online
that's as true as possible to the product they choose at the store
shelf. A brand can and should look as flawless on the digital shelf
as it does on the physical shelf.
"Schawk is uniquely positioned to provide packaging e-content
imagery and digital brand content that meets the accuracy and
timing needs of brand owners," stated Matt Bennett, senior vice
president, growth strategies, product development & innovation,
at SGK. "The digital package can be elevated to the same high
standard by creating images directly from the final, approved
master artwork file for the physical package -- including complete
views of all required informational elements."
Bennett continued: "Only in this way can brands ensure the
product as it appears on the digital shelf is never preliminary,
incomplete, variable or untrustworthy. Without control of the
process you do not deliver value or reap the benefits of speed,
cost, efficiency, quality and regulatory compliance. Control the
process and you will control the benefits."
Schawk's packaging e-content service is a global, scalable
solution for brands seeking highly efficient and accurate
production of digital brand assets for the digital shelf. Asserting
control of the brand requires that brand owners gain control of the
process of e-content development and e-content management. An
inconsistent digital presentation of packaging can erode trust and
brand equity -- exactly what brands spend millions seeking to
build.
Schawk can help brands gain control of the digital shelf and
create a consistent brand experience for consumers at both points
of purchase -- on the digital shelf and on the physical shelf. The
ability of marketers to drive brand profitability requires
delivering a consistent brand experience. Delivering a consistent
brand experience, including accurate product information that
complies with governmental regulations, across shelves online and
in-store can be challenging.
Schawk's packaging e-content streamlines the packaging e-content
supply chain -- eliminating duplication of effort, reducing
vendor-management burdens, centralizing asset control and saving
money. And it takes brands to the digital market faster, with
e-commerce images of packaging that look as great online as they do
on the physical shelf.
"By bundling prepress artwork and e-content creation together,
you're always certain that both of them are getting done, and that
both of them match each other," said Bruce Miller, vice president,
product development, at SGK. "'Getting to market' on time is
critical of course, but the best deployment processes will deliver
far beyond that. They will protect a brand's equities and the way
it's presented in all marketing mediums around the world."
Miller concluded: "If brands are truly successful in creating a
singular brand experience, the online experience must mirror the
offline experience. The online shelf can no longer be relegated to
second place status. The opportunities are substantial for brands
that take control of their presence on the digital shelf -- now,
not later."
To learn more about Schawk's packaging e-content solution
and "How Your Brand Can Win on the Digital Shelf," please click the
following link:
http://www.schawk.com/resources/insights
To access "7 Must-Ask Questions To Gain Control Of Your
Brands On The Digital Shelf," please click the following link:
http://www.schawk.com/resources/insights
Schawk! produces brand assets and protects brand
equities to drive brand profitability. Leveraging its 60+ years of
industry leadership, Schawk! identifies and deploys scalable
solutions to address a brand's complex production and delivery
needs through proven expertise in workflow, resourcing, color
management and imaging. Schawk! is part of the brand deployment
group of SGK (NYSE: SGK), formerly marketed as
Schawk, Inc. For more information visit:
http://www.schawk.com
AT SGK: Matt Bennett SVP, Growth Strategies, Product Development
& Innovation +44 0 1132 460222 Email Contact Jennifer Adams
Corporate Media Relations Manager 513.562.3506 Email Contact
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