BARCELONA--U.K.-based publisher Pearson PLC (PSO) said Wednesday it has no plans to sell its flagship newspaper the Financial Times.

"There is no change on that front," financial chief Robin Freestone said when asked about a possible sale.

"The Financial Times is a valuable asset" and " something we are very proud of," he added.

Rumors of a sale have circulated for years and speculation has increased since news broke last month that Chief Executive Marjorie Scardino will stand down at the end of the year. Ms. Scardino has long championed the Financial Times as a cornerstone of the company.

Mr Freestone was speaking at the Morgan Stanley TMT conference in Barcelona.

Write to Archibald Preuschat at archibald.preuschat@dowjones.com

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