GLIDDEN paint by PPG brings expanded DIY product assortment to independent dealer network
11 April 2023 - 3:32PM
Business Wire
Dealer partners to benefit from new addition, expanded color
offerings in product lineup
PPG (NYSE: PPG) today announced an expansion of its paint
assortment of GLIDDEN® paint by PPG products for independent dealer
partners. The reimagined program strengthens the lineup of Glidden
DIY paint offerings to this key retail channel, highlighting PPG’s
commitment to the dealer network.
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GLIDDEN paint by PPG is expanding its DIY
product assortment for independent dealer partners. The reimagined
program strengthens the lineup of DIY product offerings for this
key retail channel and further highlights PPG’s commitment to the
dealer network. (Photo: Business Wire)
“This expanded program will provide our independent dealer
network with a paint assortment that further enables them to drive
growth in the DIY customer segment,” said Todd Gatesy, PPG general
manager, U.S. Dealer. “This offering is the perfect complement to
the pro product lineup they are currently retailing and brings a
broader selection of our leading national DIY brand to their
shelves.”
Launching on May 1, the full Glidden assortment will now include
GLIDDEN® FUNDAMENTALS™ exterior paint – a new offering bringing
exterior hide, coverage, and washability to DIYers. This product
addition also expands dealers’ offerings at the entry price point,
bolstering appeal to price-conscious shoppers entering the paint
market.
Along with a breadth of options at tiered price points, the
Glidden lineup will be expanded to include a broader assortment of
GLIDDEN® GRAB-N-GO™ ready-mixed paints. Now available in an
expanded palette of popular colors, these ready-to-use offerings
appeal to customers looking for a convenient way to add color to
their space. For those who prefer more personalization and
customization, the assortment will continue to include the full
Glidden color palette, which can be tinted into any interior or
exterior product.
Both Glidden Grab-N-Go ready mixed paints and tintable options
are available across the product lineup, which now includes:
- Glidden Fundamentals interior and exterior paint provides good
hide, coverage, and washability at an opening price point.
- GLIDDEN® SPRED™ interior multipurpose paint plus primer**
offers a mildew-resistant coating while also providing very good
hide, coverage, and washability.
- GLIDDEN® WONDER-PRO™ interior/exterior paint is the DIY option
trusted by pros for its versatility and provides a high-coverage,
durable finish along with multi-surface use.
- GLIDDEN® TOTAL™ interior and exterior paint plus primer**
offers excellent performance, including extreme durability and
resistance to wear and tear, all backed by a lifetime
guarantee.
- GLIDDEN® ONE COAT™ paint is a premium interior and exterior
offering featuring one-coat coverage*, exceptional hide, and
excellent scrubbability, perfect for ceilings, bedrooms, and
low-traffic areas.
Glidden products sold at independent dealers are low-odor,
low-VOC offerings. All interior paint formulas in the assortment
are GREENGUARD Gold certified, reflecting PPG’s commitment to the
health and wellness of its customers and the environment.
The expanded product assortment also includes specialty products
for use on porches and floors, ceilings, and metal and wooden
surfaces.
PPG: WE PROTECT AND BEAUTIFY THE WORLD® At PPG
(NYSE:PPG), we work every day to develop and deliver the paints,
coatings and specialty materials that our customers have trusted
for 140 years. Through dedication and creativity, we solve our
customers’ biggest challenges, collaborating closely to find the
right path forward. With headquarters in Pittsburgh, we operate and
innovate in more than 70 countries and reported net sales of $17.7
billion in 2022. We serve customers in construction, consumer
products, industrial and transportation markets and aftermarkets.
To learn more, visit www.ppg.com.
The PPG Logo and We protect and beautify the world are
registered trademarks of PPG Industries Ohio, Inc. Glidden
Fundamentals, Glidden One Coat, Grab-N-Go, and Spred are trademarks
and Glidden, and the Glidden Logo are registered trademarks of PPG
Architectural Finishes, Inc. UL Greenguard is a registered
certification mark of UL LLC
*One-coat coverage guaranteed only when tinted to designated
colors from the Glidden One Coat collection. Multiple coats may be
required for some surfaces. **Separate primer or multiple coats may
be required.
CATEGORY Architectural Coatings Americas and Asia Pacific
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version on businesswire.com: https://www.businesswire.com/news/home/20230411005303/en/
PPG Media Contact: Kaitlyn Craig Architectural Coatings
+1 412 377 7456 kcraig@ppg.com www.ppg.com
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