GLIDDEN paint by PPG becomes primary paint brand at Walmart in the U.S.
05 April 2023 - 3:02PM
Business Wire
PPG (NYSE: PPG) today announced that GLIDDEN® paint by PPG will
become the primary paint brand at Walmart. The multiyear agreement
significantly expands PPG’s current relationship with Walmart,
providing shoppers with a well recognized, high quality and
convenient do-it-yourself (DIY) paint and stain assortment.
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“We’re incredibly excited to bring the high-quality Glidden
product lineup to Walmart,” said Jaime Irick, PPG vice president,
Architectural Coatings, U.S. and Canada. “We’re confident that this
expanded offering gives customers breadth and flexibility, and will
make shopping for paint and woodcare an excellent experience for
the Walmart customer.”
Beginning this month, Walmart customers at more than 3,800
stores in the U.S. can shop the new, expanded lineup of GLIDDEN
GRAB-N-GO® ready-to-use paint options available in 25 premixed,
top-selling colors. For DIYers looking for customization, a curated
palette featuring 132 of Glidden paint’s in-demand colors can also
be tinted in the Glidden product of their choice, giving shoppers
the perfect amount of the most popular options. Both interior and
exterior paint will be available in premixed and customizable
options.
The Glidden assortment provides Walmart shoppers with a breadth
of options at all price points, offering DIYers their choice of
product and performance, including:
- Premium: GLIDDEN® ONE COAT interior paint is super-premium
paint offering one coat coverage to save time and money. It has
exceptional hide and stain blocking with excellent scrubability
perfect for high traffic areas. This top-tier product is available
for Walmart exclusively online.
- Best: GLIDDEN® HIGH ENDURANCE PLUS® 100% acrylic paint and
primer in one, this product offers outstanding hide, coverage,
washability and mildew resistance and is available in both interior
and exterior applications.
- Better: GLIDDEN® SPRED® interior latex paint and primer in one
provides very good hide, coverage and washability.
- Good: GLIDDEN® FUNDAMENTALS® interior latex paint, ideal for
low-traffic areas, this cost-effective product boasts easy-to-wash
coverage, along with good hide and washability.
- Value: GLIDDEN® QUICK COVER® interior paint is ideal for quick
refreshes of indoor spaces at a value price. Its low, flat sheen
helps hide minor surface imperfections on walls and ceilings.
Glidden products sold at Walmart are low-odor, low-VOC offerings
and several offerings in the assortment are GREENGUARD Gold
certified, which verifies that these products aim to contribute to
safer, cleaner air.
“We are thrilled to expand our partnership with the Glidden
brand and offer our customers a high quality product with the
convenience and accessibility they’ve come to know and expect from
Walmart,” said Joey Huerta, vice president, merchandising – Walmart
U.S. “I know all of our customers – from the experienced DIY’ers to
those who are trying out their first project – will really love the
innovation and simplicity of their shopping experience.”
The expanded product assortment available at Walmart will
continue to include OLYMPIC® stain products that cater to woodcare
enthusiasts. Similar to the Glidden product lineup, Olympic options
will be available at tiered price points, with OLYMPIC QUICK
COVER®, OLYMPIC WATER GUARD® and OLYMPIC WOOD PROTECTOR® rounding
out the lineup.
PPG: WE PROTECT AND BEAUTIFY THE WORLD®
At PPG (NYSE:PPG), we work every day to develop and deliver the
paints, coatings and specialty materials that our customers have
trusted for 140 years. Through dedication and creativity, we solve
our customers’ biggest challenges, collaborating closely to find
the right path forward. With headquarters in Pittsburgh, we operate
and innovate in more than 70 countries and reported net sales of
$17.7 billion in 2022. We serve customers in construction, consumer
products, industrial and transportation markets and aftermarkets.
To learn more, visit www.ppg.com
The PPG Logo and We protect and beautify the world are
registered trademarks of PPG Industries Ohio, Inc. The Glidden
Logo, Glidden, Glidden One Coat, Glidden Spred, Glidden
Fundamentals, Quick Cover and Grab-N-Go are registered trademarks
of PPG Architectural Finishes, Inc. Endurance and High Endurance
are registered trademarks of AkzoNobel. Olympic, Olympic Quick
Cover, WaterGuard, Wood Protector are registered trademarks of PPG
Architectural Finishes, Inc.
CATEGORY Architectural Coatings Americas and Asia
Pacific
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version on businesswire.com: https://www.businesswire.com/news/home/20230405005252/en/
PPG PG Media Contact: Britney Sage Architectural Coatings
+1 412 709 9473 bsage@ppg.com www.ppg.com
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