NEW
YORK, July 20, 2022 /PRNewswire/ -- Leading
communications consultancy Ketchum today announced the
appointment of Jim Joseph to global
chief marketing and integration officer, the first in the company's
history. Joseph will collaborate with teams worldwide, drawing on
his extensive experience leading global client and agency brands to
help shepherd and define the Ketchum brand as both trusted
counselor to clients and prospective clients and destination of
choice for current and future colleagues. In addition to leading
global marketing and communications, Joseph will partner with
his colleagues from across Omnicom Public Relations Group and the
entire Omnicom network to unleash creative solutions for clients
and to drive thought leadership for Ketchum. He joins the
company from IPG Health, where he served as chief customer
solutions officer.
"Jim is a world-class leader and counselor, and an all-around
exceptional human being," said Mike
Doyle, Ketchum president and CEO. "The deep experience he
brings in client relationship building, agency leadership and
expertise in so many of our consultancy's growth categories is
clear. And importantly, his values and commitment to people,
relationships and inclusion are aligned with Ketchum's."
Joseph has experience leading virtually every discipline within
the marketing mix. Prior to his role at IPH Health, Joseph spent
eight years at BCW, starting out at Cohn & Wolfe in a variety
of global roles and then as a BCW global president, where he was
instrumental in the successful merger of Burson Marsteller and Cohn & Wolfe. Joseph
also has extensive experience leading smaller specialty agencies
and began his career client-side with brand management stints at
Church and Dwight, Co. (Arm & Hammer) and Johnson &
Johnson.
Chris Foster, CEO of Omnicom
Public Relations Group, said of the appointment, "I've known
Jim for years, and he is one of the best in the business. I'm
looking forward to seeing him thrive at Ketchum and to working with
him on programs across Omnicom Public Relations Group and
Omnicom."
"Having been an integrated marketer from the very beginning of
my career, I am inspired by both the legacy and future potential of
Ketchum and quite simply, want to be a part of it and help to shape
it," commented Joseph. "The agency's future matches my own goals,
but it's the Ketchum culture, spirit, and values that made me come
running to the door."
Agency of the Year, Global Agency of the Year, Most Awarded
Agency and Network of the Year, and Creative Agency of the Year are
just a few of the accolades won under Joseph's past agency
leadership. In his "spare time," Jim is training the next
generation of marketing and public relations professionals in his
role as adjunct professor at NYU's School of
Professional Studies and has been an avid blogger and author
since 2009, receiving honors from the Nonfiction Authors
Association, Axiom Book Awards and Reader Views for his most recent
book, The Conscious Marketer: Inspiring a Deeper and More
Conscious Brand Experience, which explores the need for brands
to be aware of socio-political, public health, and cultural
issues as consumer mindsets and behaviors evolve.
About Ketchum
The winner of 135 Cannes Lions, Ketchum is the most creatively
awarded firm in our industry. We're equal parts human-centered and
business-focused, empathetic and intelligent. As a global
communications consultancy, we combine the deep industry and
specialty expertise of boutique firms with global reach to find
unexpected connections that lead to lasting relationships and work
that matters. For more information on Ketchum, a part of Omnicom
Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three
of the top global public relations agencies worldwide and
specialist agencies in areas including public affairs, language
strategy, global health strategy and change management. As the
largest group of communications professionals in the world, our
employees provide expertise to companies, government agencies, NGOs
and nonprofits across a wide range of industries. Omnicom Public
Relations Group delivers for clients through a relentless focus on
talent, continuous pursuit of innovation and a culture steeped in
collaboration. Omnicom Public Relations Group is part of the
Communications Consultancy Network, a division of Omnicom Group
Inc. (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading
global marketing and corporate communications company. Omnicom's
branded networks and numerous specialty firms provide advertising,
strategic media planning and buying, digital and interactive
marketing, direct and promotional marketing, public relations and
other specialty communications services to over 5,000 clients in
more than 70 countries. Follow us on Twitter for the
latest news.
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SOURCE Ketchum Inc