The Zebra Extends and Expands Exclusive Paid Listings Agreement With MediaAlpha
23 Mai 2022 - 1:00PM
Business Wire
MediaAlpha will continue to power auto and home
insurance comparison ads for the next four years, providing
valuable monetization for The Zebra, while giving carriers in the
MediaAlpha marketplace access to The Zebra’s vast audience of
insurance shoppers
MediaAlpha, Inc. (NYSE: MAX), the insurance industry’s largest
customer acquisition marketplace, today announced a four-year
extension of its agreement with The Zebra, the nation’s leading
insurance comparison site. As part of the agreement, MediaAlpha
also expands its exclusivity across all paid auto and home
insurance listings. This new deal reflects the success of the two
companies’ relationship, which dates back to 2015, and gives auto
and home insurance carriers advertising in the MediaAlpha
marketplace exclusive access to The Zebra’s audience of millions of
monthly users, who are looking for the best deals on insurance. The
Zebra maintains access to MediaAlpha’s industry-leading marketplace
for insurance carrier demand, in addition to the industry’s most
sophisticated publisher tools and capabilities, to maximize value
for their supply inventory.
The Zebra enables consumers to quickly and easily compare quotes
from multiple insurance carriers simultaneously, simplifying the
insurance shopping process and helping consumers save time and
money. By working with MediaAlpha, The Zebra is able to complement
the insurance comparison shopping information it already provides
with targeted listings from the nation’s top carriers, enhancing
the overall consumer experience while driving revenue.
“As the leading online destination for insurance comparison
shopping, The Zebra offers the insurance advertisers on our
platform the quality and volume they look for when deciding where
to spend their customer acquisition dollars,” said MediaAlpha SVP,
Supply Partnerships, Keith Cramer. “We work with more of the
nation’s leading carriers than any other technology provider, and
our platform provides the best-in-class tools and control that
publishers need to maximize revenue from paid listings, making this
an ideal partnership of industry leaders.”
"The MediaAlpha platform provides an exceptional technical
integration that ensures our users have the easiest possible path
to quote and buy auto and home insurance," said Jeff Smith, VP of
Sales and Account Management for The Zebra. "Their open exchange
gives The Zebra a substantial variety of carrier options to share
with our customers and the ability to test multiple strategies at
scale to optimize our business. We're looking forward to continuing
working with their team of experts that enable us to be at the
forefront of a rapidly changing landscape.”
About MediaAlpha
MediaAlpha provides the leading marketplace solutions for buyers
and sellers of vertical media, with more than 375 million consumer
searches annually and over 1,900 active advertisers and publishers
on our platform. Our programmatic advertising technology powers
330+ million transactions annually, representing over $1 billion in
spend on brand, comparison, and metasearch sites across insurance,
travel and other industries.
For more information, visit www.mediaalpha.com.
About The Zebra
The Zebra is the nation's leading, independent insurance
comparison site. With its dynamic, real-time quote comparison tool,
consumers can identify insurance companies with the coverage,
service level, and pricing to suit their unique needs. The Zebra
compares more than 100 auto and home insurance companies and
provides agent support and educational resources to ensure
consumers are equipped to make the most informed decisions about
their insurance. Headquartered in Austin, Texas, The Zebra has
sought to bring transparency and simplicity to insurance shopping
since 2012 — it's "insurance in black and white."
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995, including without limitation statements regarding our
expectations regarding the new agreement with The Zebra and the
expected benefits to the companies and their users. These
forward-looking statements reflect our current views with respect
to, among other things, future events and our financial
performance. These statements are often, but not always, made
through the use of words or phrases such as “may,” “should,”
“could,” “predict,” “potential,” “believe,” “will likely result,”
“expect,” “continue,” “will,” “anticipate,” “seek,” “estimate,”
“intend,” “plan,” “projection,” “would,” and “outlook,” or the
negative version of those words or other comparable words or
phrases of a future or forward-looking nature. These
forward-looking statements are not historical facts, and are based
on current expectations, estimates and projections about our
industry, management’s beliefs and certain assumptions made by
management, many of which, by their nature, are inherently
uncertain and beyond our control. Accordingly, we caution you that
any such forward-looking statements are not guarantees of future
performance and are subject to risks, assumptions and uncertainties
that are difficult to predict. Although we believe that the
expectations reflected in these forward-looking statements are
reasonable as of the date made, actual results may prove to be
materially different from the results expressed or implied by the
forward-looking statements.
There are or will be important factors that could cause our
actual results to differ materially from those indicated in these
forward-looking statements, including those more fully described in
MediaAlpha’s filings with the Securities and Exchange Commission
(“SEC”), including the Form 10-K filed on February 28, 2022. These
factors should not be construed as exhaustive. MediaAlpha disclaims
any obligation to update any forward-looking statements to reflect
events or circumstances that occur after the date of this press
release.
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version on businesswire.com: https://www.businesswire.com/news/home/20220523005278/en/
Kristen Morquecho Digennaro Communications
mediaalpha@digennaro-usa.com
The Zebra press@thezebra.com
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