H&R Block’s Latest Brand Campaign Encourages Hardworking Americans to Switch to the Winning Team by Showing Why ‘It’s Better With Block’
09 Januar 2024 - 1:00PM
With nearly 70 years of experience and more than 935 million
returns filed worldwide, H&R Block (NYSE: HRB) has a long
history of helping clients achieve the best possible outcomes at
tax time. Today the company unveiled its latest integrated brand
campaign, It’s Better With Block, to showcase the many reasons to
file with H&R Block and join the 5 million tax filers who
switched last year.
From easy-to-use DIY software featuring AI Tax Assist with
access to tax professionals included at no additional charge to
full-service tax filing assistance at an H&R Block office
located in every state and within five miles of the majority of the
U.S. population, H&R Block can support clients wherever they
are and however they prefer to file.
At the heart of the campaign, It’s Better With Block shows that
taxes don’t always have to be taxing. No matter the circumstance or
how complicated the situation, clients can rely on the experience
of H&R Block’s more than 60,000 tax professionals who are
backed by its world-class The Tax Institute to ensure 100% accuracy
and get their maximum refund, guaranteed.1
“H&R Block helped 20+ million clients file their taxes last
year with half of them in-person at one of our 10,000 offices. This
provides us with a deep understanding of Americans’ unique tax
situations and uniquely qualifies us to meet the needs of every
client,” said Jill Cress, Chief Marketing and Experience Officer at
H&R Block. “This campaign is perfectly suited to reflect how we
have evolved our company to enable individuals to file how they
want to file, with affordable and transparent pricing, and
unmatched care and value.”
Created and produced by Ogilvy New York, It’s Better with Block
officially launched in the U.S. on Dec. 30, 2023, with a TV spot
featuring Max, H&R Block’s mascot and champion of H&R Block
clients. As the first TaxCot, Max celebrates those who make a
switch to the winning team in taxes and showcases the many reasons
why filing taxes is better with Block.
“Tax season represents a big, personal moment each year –
encapsulating a year’s worth of hard work and financial
decision-making – and yet we never see it acknowledged that way in
culture. Until now,” said Liz Taylor, Global Chief Creative
Officer, Ogilvy. “It’s Better With Block shows how H&R Block
champions its client's individual journeys and delivers a better
tax experience and outcome through convenient, transparent,
personalized services.”
Why “It’s Better With
Block”
- Flexible Filing Options – File yourself online
any time and on any device with expert help if you need it, or file
with a tax pro virtually via chat, phone or video or
in-person.
- Upfront Transparent Pricing – Know before you
start filing exactly what you will pay. No need to waste time
preparing your return to find out the price.1
- No Upgrade Required – H&R Block AI Tax
Assist and Live Tax Pro support are included at no extra charge
when you file yourself with H&R Block Deluxe, Premium or
Self-Employed Online Editions. AI Tax Assist provides online DIY
tax filers instant, unlimited help with no extra fees or upgrade
required for live tax pro assistance. The new capability combines
nearly seven decades of trusted tax expertise with the latest
advancements in artificial intelligence technology to streamline
and simplify the tax preparation process.
- Our Guarantees – We are committed to making
tax prep less taxing, so we have a plethora of guarantees,
including a Maximum Refund Guarantee, a 100% Accuracy Guarantee, a
No Surprises Guarantee, an Audit Support Guarantee and a
Satisfaction Guarantee.1
H&R Block also offers a suite of services beyond tax
preparation to meet the ever-changing needs of clients,
including:
- Block Advisors provides expertise and care at
an affordable price for freelancers, contractors and small business
owners who need help with taxes, bookkeeping, payroll and business
formation.
- H&R Block Financial Services
- Refund Advance Loan2 – clients could get up to $3,500 the day
they file at 0% interest with no loan fees and no impact on credit
scores.
- Spruce3 – the mobile banking platform built by H&R Block
that includes a robust lineup of tools to empower individuals to
take control of their finances, including that clients who deposit
their federal tax refund to Spruce can get it up to six days
early.4
- Emerald Card®3 – a ready-to-use prepaid debit card that clients
can walk out of an office with a card in hand.
For more information on tax preparation services that will help
you get your maximum refund, head to hrblock.com, and follow us on
TikTok, Instagram, and Facebook for helpful tips and information
during tax season and beyond.
1 See hrblock.com/guarantees for complete
details. 2 This is an optional tax refund-related
loan from Pathward®, N.A.; it is not your tax refund. Loans are
offered in amounts of $250, $500, $750, $1,250 or $3,500. Approval
and loan amount based on expected refund amount, eligibility
criteria, and underwriting. If approved, funds will be disbursed as
directed to a prepaid card or checking account at Pathward. The
loan amount will be deducted from your tax refund, reducing the
refund amount paid directly to you. Tax returns may be e-filed
without applying for this loan. Fees for other optional products or
product features may apply. Limited time offer at participating
locations. HRB Maine License No. FRA2. OBTP#13696-BR. 3 Bank
products by Pathward, Member FDIC. 4 Does not change IRS
refund processing speed. Claim is based on making federal refunds
available when payment instruction is received, which may be
earlier than scheduled payment date. Depends on timing of the IRS's
payment file. Available only for federal refunds. May be changed or
discontinued at any time.
About H&R Block
H&R Block, Inc. (NYSE: HRB) provides help and
inspires confidence in its clients and communities everywhere
through global tax preparation services,
financial products, and small-business
solutions. The company blends digital innovation with
human expertise and care as it helps people get the best outcome at
tax time and also be better with money using its mobile banking
app, Spruce. Through Block
Advisors and Wave, the company helps
small-business owners thrive with year-round bookkeeping, payroll,
advisory, and payment processing solutions. For more information,
visit H&R Block News or follow
@HRBlockNews on X.
Media Contacts:
Media Relations: Shayla Wilkinson, (816) 718-1448 shayla.wilkinson@hrblock.com
Investor Relations: Michaella Gallina, (816) 854-3022, michaella.gallina@hrblock.com
Jordyn Eskijian, (816) 854-5674, jordyn.eskijian@hrblock.com
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