HP (NYSE: HPQ) today unveiled the industry's first enterprise-class
software-defined networking (SDN) open ecosystem with the HP SDN
Developer Kit (SDK) and the HP SDN App Store, creating new business
opportunities for partners, and providing a simple way for
customers to purchase and deploy network services.
Legacy network rollout typically requires months of extensive
'human middleware' and customization, delaying potential
application deployment while limiting agility. SDN promises to
automate network operations, however closed, proprietary SDN
technologies inhibit innovation, prevent interoperability and limit
creation of a marketplace. An open SDN ecosystem and application
development platform can unlock innovation as well as enable
collaboration.
"One of our biggest priorities is delivering new innovations
that keep pace with customer demands for new services," said
Ricardo Pedreti, data networking marketing manager, Telefonica|Vivo
Corporate Customers. "The simplicity and automation enabled by HP's
SDN solution, removes complexity and will allow us to accelerate
the delivery of next-generation services."
The HP SDN Developer Kit provides developers the essential tools
to create, test and validate SDN applications, leveraging HP's SDN
infrastructure and full complement of support services. The HP SDN
App Store lets customers browse, search, purchase and directly
download SDN applications onto their Virtual Application Networks
SDN controller, creating a new business model for how network
services are purchased and implemented.
"With SDN the networking industry has an opportunity to
disruptively innovate and is now primed for a monumental leap
forward," said Bethany Mayer, senior vice president and general
manager, Networking, HP. "HP has created the industry's most
comprehensive SDN product portfolio as well as an open SDN
ecosystem, which offers an environment for enterprises and partners
to rapidly tune the network to their business and application
needs."
Current SDN ecosystem partners registered for the HP SDN
Developer Kit include Aastra, Blue Coat Systems, BlueCat, Citrix
Systems, Ecode Networks, F5, Infoblox, Infranics, Intel, KT Cloud,
Microsoft, MIMOS, Mitel, NTT, PwC, Qosmos, Radware, Real Status,
Riverbed, RMIT University, ShoreTel Inc., Samsung, SAP, Tech
Mahindra, VMware, Versatile and Websense.
Fostering innovation through an open
ecosystem The HP SDN Developer Kit provides HP AllianceOne
partners, as well as independent software developers, access to the
tools necessary to develop, simulate and validate enterprise-grade
SDN applications to sell on the HP SDN App Store. These tools
enable partners to:
- Quickly develop new applications directly on the HP VAN SDN
controller using API documentation, developer guide and sample
code;
- Test application functionality and interoperability in a
ready-made environment that simulates user conditions, with the SDN
simulation suite and HP SDN Virtual Lab;
- Validate newly created applications to meet HP's
enterprise-grade standards through the HP SDN Validation Test.
Alongside these resources on HP.com are SDN developer forums
that encourage collaboration including creation of private working
groups and support services from HP.
"Applications are what will drive SDN technology into mainstream
networking prominence," said Rohit Mehra, vice president of network
infrastructure, IDC. "The catch 22 is that to innovate through
applications requires a large investment in infrastructure to
develop, which becomes prohibitive. The advent of an SDN App Store,
together with an SDN Developer Kit, makes this an accessible
alternative for developers."
Streamlining go-to-market through an open
marketplace HP SDN App Store creates an open marketplace for
ecosystem partners to sell SDN applications which customers can
deploy on their network with a few simple mouse clicks. The SDN App
Store will include applications developed by HP, applications
jointly-developed with partners, and partner-certified and
community-created applications.
The HP SDN App Store delivers the front- and back-end
infrastructure necessary for an online store, avoiding additional
investment for ecosystem partners. Every application sold through
the HP SDN App Store is approved by HP, ensuring they are
enterprise-grade SDN applications.
Enterprise customers create a secure, private portal accessible
only by employees to download and run the HP VAN SDN controller via
their private server environment for customers.
"We have been testing SDN applications on the HP VAN SDN
Controller to automate our network services, decrease complexity,
and lower operational costs across the various buildings comprising
the Electrical Engineering Department," said Charlie Orgish,
manager of distributed systems at Stanford University, Electrical
Engineering Department. "We are collaborating with HP to build more
innovative applications for our network as it expands into other
research networks."
To complement this open SDN ecosystem, HP has added OpenFlow
support to 10 new routers in the HP FlexNetwork portfolio,
including the HP MSR2000, 3000, 4000 and HP Virtual Services Router
(VSR) Series routers. These additions build on the existing
OpenFlow enabled portfolio of 50 switches, representing more than
25 million installed ports. View the full list of partners on the
HP SDN Ecosystem Partners web page.
SDN services focused on people, process and
technology HP Technology Services offers new design,
implementation and support services to help build and deploy
enterprise SDN solutions that address customer needs for agile,
flexible network services that are aligned with their organization.
The new offering, combined with HP SDN strategy services, delivers
a holistic, pragmatic approach to customers' software-defined
networking transformation. New services include:
- HP SDN Developer Support - offers 24x7 technical phone support
and priority knowledge forum response for best practices and
troubleshooting for SDN developers;
- HP SDN Apps Services and Support - helps customers improve
their experience and achieve desired outcomes with applications
such as Sentinel and unified communications and collaboration;
- Services and Support for HP OpenFlow products - offers a
comprehensive portfolio of services to incorporate OpenFlow enabled
products as part of a pragmatic approach to realize the benefits of
SDN.
Preparing IT staff to manage SDN
environments To prepare IT professionals to navigate the
changes in skill sets needed to handle the way SDN solutions are
changing how networks are built, programmed and managed, the
company is introducing an SDN Learning Journey curriculum and SDN
Certification, as part of the HP ExpertOne program.
The HP SDN Learning Journey curriculum has three defined steps
to prepare, engage and deliver SDN solutions. It combines
traditional networks with SDN architectures.
Through the HP SDN Certification IT architects, managers and
application developers are assured they meet HP's strict
performance standards for enterprise-grade SDN deployments.
HP at Interop New York 2013 HP will be
exhibiting at Interop New York, September 30 - October 4 at the
Javits Center, in booth 119. HP will demonstrate the HP SDN App
Store integrated with the Virtual Application Network SDN
controller. HP's networking products are also powering the
InteropNet Network Operations Center (NOC), a multivendor,
high-speed network that serves the exhibitors, conference rooms and
attendees at the event.
Pricing and availability
- HP SDN App Store will be available the first half of 2014
- HP SDN Developer Kit will be available in November 2013
- HP SDN Developer Support will be available in November 2013. HP
SDN Apps Services and Support, and Services and Support for the HP
OpenFlow products will be available in the first half of 2014.
- HP Virtual Application Network SDN Controller target pricing
starts at $495
- SDN Learning Journey curriculum is available now
- SDN Certification will be available starting in December
2013
- HP's MSR routers are available as of September 30, 2013 and
pricing starts at $1,000
- HP's Virtual Services Routers (VSR) are available as of
September 30, 2013 and pricing starts at $500
Additional information about HP Networking solutions is
available at www.hp.com/go/networking.
HP's premier EMEA client event, HP Discover, takes place
December 10-12 in Barcelona.
About HP HP creates new possibilities for
technology to have a meaningful impact on people, businesses,
governments and society. With the broadest technology portfolio
spanning printing, personal systems, software, services and IT
infrastructure, HP delivers solutions for customers' most complex
challenges in every region of the world. More information about HP
is available at http://www.hp.com.
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