Gray Media Partners with Harlem Globetrotters for their Historic Return to Live Television Across the Nation for First Time in 40 Years
18 Juli 2024 - 10:15PM
The Harlem Globetrotters and Gray Media (NYSE:GTN) proudly announce
the live broadcast of a Harlem Globetrotters game from their
historic sports residency at American Dream in New Jersey on August
18, 2024. The event tips off at 7pm ET on local television stations
owned by Gray, including Peachtree TV (WPCH) in Atlanta, and more
than ninety other markets.
“Our history making residency continues to attract partners who
want to help amplify the moment,” said Keith Dawkins, President,
Harlem Globetrotters and Herschend Entertainment Studios. “It’s
been over 40 years since audiences have seen the Globetrotters LIVE
on TV, and we are thankful that Gray Media is helping us revitalize
our brand for an entirely new generation.”
The broadcast will be produced by Gray’s Raycom Sports, a
national leader in sports production and syndication with deep
roots in college basketball, football, and pro sports. On-air
talent for the broadcast will be announced soon.
“We’re fired up to work with the world-famous Harlem
Globetrotters! Over the last 45 years, we’ve produced over
10,000 events, including college basketball, football, NFL, NBA,
NHL, and MLS games,” said Raycom Sports CEO Hunter Nickell. “Now,
we’re honored to showcase the Globetrotters on Gray stations across
the country.”
Raycom Sports currently syndicates ACC Football and Basketball
games throughout the year on CW affiliates nationwide, and is the
broadcast partner for the PWHL, a first-of-its-kind women’s hockey
league that debuted in 2024.
Peachtree TV has served the Atlanta market since
1967, making it one of the longest running stations in the region.
Peachtree Sports Network launched in October 2023 and focuses on
live, local sports programming all year long.
ABOUT THE WORLD-FAMOUS HARLEM
GLOBETROTTERS™ / HERSCHEND ENTERTAINMENT STUDIOS
The Harlem Globetrotters™
are THE originators of basketball style; captured by
their dynamic athleticism, unique skill and historical influence on
the modern game of basketball. Since 1926, the Globetrotters,
proud members of the Naismith Memorial Basketball Hall of Fame,
have used their legendary global tour to showcase their iconic
brand of basketball to tens of millions in over 124 countries and
territories across six continents.
They have expanded the brand by coming back to
network television for the first time in 40 years with their Emmy
nominated NBC series “Harlem Globetrotters: Play it Forward” which
also airs on Telemundo as “Harlem Globetrotters: Ganando Con
La Comunidad.” Content partners include Hidden Pictures,
Atmosphere TV, and Hearts Media Production Group; consumer
partnerships include, Sprayground, Undercrwn, Macys, Hybrid; and
additional partnerships include our official tour partner Jersey
Mikes, official ball partner, Spalding, Viral Nation, Hoopculture,
and Citi.
Coined by the U.S. State Department in 1951 as
Ambassadors of Goodwill, the team leverages their moniker to drive
its Corporate Social Responsibility (CSR) efforts around their
strategic pillars of Health & Wellness, Education, and
Community Empowerment. These efforts have yielded partnership
with the likes of Microsoft, U.S. State Department Sports
Diplomacy, The National Archives, ‘Great Assist’ in partnership
with Jersey Mike’s Subs, Campus Multimedia Court of Creativity, and
Comic Relief Red Nose Day.
For more information about the Harlem
Globetrotters™ and the Tour, visit the Globetrotters' official
website: www.harlemglobetrotters.com. The Harlem
Globetrotters™ is a subsidiary of Herschend, the largest
family-owned themed attractions company.
About Gray Media:
Gray Media, or Gray,
is a multimedia company headquartered in Atlanta, Georgia,
formally known as Gray Television, Inc. The company
is
the nation’s largest owner of top-rated local television stations and
digital assets serving 113 television markets that
collectively reach approximately 36 percent of US television
households. The portfolio includes 77 markets
with the top-rated television station and 100 markets
with the first and/or second highest rated television station, as
well as the largest Telemundo Affiliate group with 43 markets
totaling nearly 1.5 million Hispanic TV Households. The
company also owns Gray Digital Media, a full-service digital agency
offering national and local clients digital marketing strategies
with the most advanced digital products and
services. Gray’s additional media properties include
video production companies Raycom Sports, Tupelo Media Group, and
PowerNation Studios, and studio production facilities Assembly
Atlanta and Third Rail Studios. Gray owns a
majority interest in Swirl Films. For more information,
please visit www.graymedia.com.HARLEM GLOBETROTTERS MEDIA
CONTACT: Mirian AriasHead of Corporate Communications |
(917) 834-6293 • Mirian.Arias@harlemglobetrotters.com
WPCH MEDIA CONTACT: Erik SchraderWANF &
WPCH Vice President/General Manager | (404) 325-4646 •
Erik.Schrader@wanf.com
RAYCOM SPORTS MEDIA CONTACT: Hunter NickellCEO
Raycom Sports | PowerNation Studios | (704) 378-4426 •
hunter.nickell@raycomsports.com
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