Super Bowl Ad for Inspiration4 Invites Viewers to Join World’s First All-Civilian Mission to Space
03 Februar 2021 - 3:00PM
Business Wire
Directed by Bryce Dallas Howard and fueled by
Celeste’s ‘twinkling’ take on a classic lullaby, the spot features
an inspiring opportunity to support St. Jude Children’s Research
Hospital®
Inspiration4, scheduled to become the world's first all-civilian
mission to space later this year, will introduce itself to the
public and extend an invitation to the stars this Sunday on one of
the biggest stages Earth has to offer – the broadcast of Super Bowl
LV.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210203005282/en/
The Inspiration4 Super Bowl commercial
ends with an invitation for viewers to go to space, and to visit
the mission’s website, www.inspiration4.com, to learn more. (Photo:
Business Wire)
A 30-second commercial, which highlights the milestone event in
human space exploration and announces the opportunity for two
people to join the four-person crew, will run during the first
quarter of CBS's national broadcast of the game. The release of the
spot today follows Monday’s announcement of the Inspiration4
mission at SpaceX headquarters and the humanitarian and charitable
message Inspiration4 intends to deliver.
Entitled "Join Us" and expected to reach a viewing audience in
excess of 100 million people, the ad revolves around simple but
elegant close-up shots of an authentic SpaceX Suit, adorned with a
patch representing the mission’s four pillars – Leadership, Hope,
Generosity and Prosperity. As the camera moves across the suit, the
voice-over intones, “This fall Inspiration4 launches as the first
all-civilian mission to space, and you could be on board.” The
commercial ends with an invitation for viewers to go to space, and
to visit the mission’s website, www.inspiration4.com, to learn
more.
The commercial was fittingly directed by the actress, producer
and director Bryce Dallas Howard, for whom space has held a
personal fascination since childhood. She is the eldest daughter of
actor and filmmaker Ron Howard, who directed the iconic and Academy
Award®-winning film “Apollo 13,” a profile in courage of the
ill-fated third lunar landing in 1970. In addition to her acting
credits, Howard has also directed episodes of “The
Mandalorian.”
Howard’s direction of “Join Us” is accentuated by unexpected and
inviting music and voice-over. A fresh and enchanting take on the
timeless lullaby “Twinkle, Twinkle, Little Star” is provided by
Celeste, a British-Jamaican singer and songwriter who won the BBC’s
“Sound of 2020” poll and the BRIT Awards’ “Rising Star” prize last
year. Her debut album, “Not Your Muse,” was released last week via
Interscope Records. Voice-over was provided by Academy
Award-winning actress Octavia Spencer.
Regarding her role in directing the commercial, Bryce Dallas
Howard said: “To me, this was an undeniable opportunity to present
the ultimate Golden Ticket. This mission represents just how much
humanity has to offer, and it was essential to capture that in
everything from the photography of the SpaceX suit to Celeste’s
beautiful soundtrack. I got to reunite with some longtime
collaborators to make this happen: John Schwartzman behind the
camera, Octavia Spencer as our voice, and ILM in the edit. And
working with SpaceX, Shift4, and Known, it was like we were kids
again re-discovering the awe and wonder of the cosmos. Many times
throughout this process I had to remind myself, as I’m sure many
folks will do while watching the spot, that yes, this is real and
this is happening.”
The Inspiration4 commercial was created by Emmy Award®-winning
marketing agency Known, the agency of record for Shift4 Payments
and Shift4Shop. The team that collaborated on the spot includes the
Academy Award-winning crew from Industrial Light and Magic as well
as Academy Award-winning Director of Photography John Schwartzman,
whose credits include “Jurassic World,” “The Amazing Spider-Man,”
and “Seabiscuit.”
As announced earlier this week, the Inspiration4 mission will be
commanded by Jared Isaacman, the 37-year-old founder and chief
executive officer of Shift4 Payments and an accomplished pilot,
philanthropist and adventurer. Shift4 Payments will be donating a
crew seat to a deserving entrepreneur demonstrating innovation and
ingenuity using the new Shift4Shop platform. Isaacman has committed
to give $100 million to St. Jude Children’s Research Hospital and
is inviting everyone to join him in attempting to raise upwards of
$200 million or more in support of St. Jude’s multi-billion-dollar
expansion aimed to accelerate research advancements and save more
children worldwide.
“The Inspiration4 mission gives us a historic opportunity to not
only explore space but assemble a crew that represents the best of
humankind’s ideals,” said Isaacman. “It’s our intention to build a
crew that reflects humanity and the diversity inherent in our
society while giving back to those who need it. I want to use this
moment to bring humanity together and remind people that inspiring
ourselves and each other can change the course of our future.”
To learn more about Inspiration4 and see additional details on
how to join this historic journey to space, visit
www.Inspiration4.com and find us on Facebook
(@inspiration4mission), Instagram (@inspiration4), Twitter
(@inspiration4x) and YouTube (@Inspiration4) to receive the latest
news on mission training and preparation. Terms and conditions
apply.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210203005282/en/
Madison LaRoche BCW for Inspiration4 media@inspiration4.com
Additional media assets available via Electronic Press Kit
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