Top results find that Latinos are concerned
about cost of living and inflation, jobs and the economy, and
housing costs
Entravision, in partnership with AltaMed Health Services and BSP
Research, has released the first set of findings from the 2024
National Latino Tracking Poll, providing exclusive, real-time
insights into its weekly findings of Latino voter priorities ahead
of the upcoming November election. The top findings from this
week’s results were economic concerns, such as cost of living, jobs
and the economy, and housing affordability.
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the full release here:
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Key Findings From Week 1:
Issue Salience: Quality of Life issues are top of mind
for Latino voters. When asked to name their three most important
issues that they’d like to see leaders address, the top responses
were:
- Cost of Living and Inflation 57%
- Jobs and the Economy 35%
- Housing Costs/Affordability 28%
- Abortion/Reproductive Rights 27%
- Gun Violence 26%
- Health Care costs 19%
- Immigration Reform for current immigrants 19%
- Border Issues 18%
Hot button social issues like abortion, guns, immigration reform
for current immigrants, and border policy filled out the next tier
of important issues.
Enthusiasm and Outreach: With seven weeks to go, overall
energy for participation is high. 87% of Latino voters indicate
they are either certain to vote (74%) or likely to (13%). Mean
Motivation (scale 0-10) was 8.01.
However, a majority of Hispanic voters—52%—have not been
contacted by anyone, either party, either candidate, or any
civic/non-profit, to register or vote. While 68% of respondents
felt informed enough to vote, 32% nationwide felt like they needed
more information, making the need for outreach from candidates and
parties even more acute.
Policy Action on Issue priorities:
- 87% favor allowing Medicare to negotiate prescription drug
prices.
- 83% favor a law to ban price gouging.
- 70% want a law to guarantee abortion access.
- 69% want a path to citizenship for undocumented immigrants who
have lived here for a long time.
- 66% want to expand Medicare and Medicaid access to Dreamers and
DACA recipients.
- 62% would ban assault rifles.
Health Care Concerns: Concerns over costs ranked among
the top issues for Hispanic voters, and this included drug costs.
In addition to 87% of respondents favoring allowing Medicare to
negotiate lower drug prices, when asked to identify their
healthcare concerns:
- 59% cited access to cheaper and more affordable services,
- 42% mentioned access to primary care, and
- 34% said access to services in their communities.
Candidates and Parties:
FAVORABILITY
VP Kamala Harris
60
35
+24 (difference due to
rounding)
President Joe Biden
49
45
+4
MN Gov Tim Walz
48
30
+18
Fmr Pres Donald Trump
37
57
-20
OH Sen JD Vance
31
49
-18
- Vice President Harris was viewed most favorably of any of the
national political figure, with 60% viewing her favorably and 35%
unfavorably.
- The difference in favorability between the Vice President and
President suggests this would be a very different election if the
President had persevered in his reelection effort.
- While VP candidates are often seen as less impactful on
presidential races, the 36 point favorability gap between Governor
Walz (+18) and Senator Vance (-18) is notable.
PARTY REPUTATIONS
When asked whether each political party is doing a good job
reaching out to Latinos, didn’t care much, or were hostile, the
results significantly favored Democrats. Half of all respondents
thought the Democrats did a good job, compared with just a third of
Republicans. By contrast, while 14% thought Democrats were hostile,
more than twice that number (29%) saw the GOP in that way.
Democrat
Republican
Good Job Reaching Out
50
33
Doesn’t Care Too Much
36
38
Hostile
14
29
DEBATE
Among respondents who reported seeing all or part of the debate
on Tuesday, (9/10), 66% felt that Vice President Harris had
prevailed in the debate, compared with 34% believing former
President Trump had won.
ELECTION INTENT
Among all voters, Harris leads Trump 55-33 (+22) with 12%
reporting indecision or a preference for another candidate. It is
too early to say how undecided voters will break. Among just voters
who say they have made up their mind regarding the presidential
race, the race stands at 63-37.
The generic congressional ballot was 54-34 (+20) favoring
Democratic nominees.
The 2024 National Latino Voter Tracking Poll topline report is
available here.
As the only weekly national poll focused specifically on Latino
voters, this survey tracks the opinions of 500 registered Latino
voters each week, offering a critical perspective on the
electorate’s concerns. The first set of results, collected between
September 11 and September 15, reveal significant trends shaping
the Latino electorate’s voting decisions. Respondents had the
option to complete the survey in either English or Spanish. With a
margin of error of +/- 4.4%, these findings shed light on the key
issues and political dynamics affecting Latino voters across the
nation.
For additional information, please visit:
entravision.com/political.
About Entravision Communications Corporation
Entravision (NYSE: EVC) is a media and advertising technology
company. Our broadcast properties include the largest television
affiliate group of the Univision and UniMás television networks and
one of the largest groups of primarily Spanish-language radio
stations in the United States, providing our customers with
substantial access and engagement opportunities in the top U.S.
Hispanic markets. Smadex, our programmatic ad purchasing platform
enables customers, primarily mobile app developers, to purchase
advertising electronically and manage data-driven advertising
campaigns. Learn more about our offerings at entravision.com.
About AltaMed Health Services
AltaMed understands that when people have health care that looks
at their individual health needs and respects their cultural
preferences; they grow healthy—and help their families do the same.
So we’re delivering complete medical services to communities across
Southern California. Since 1969, our team of qualified
multicultural and bilingual professionals—from these same
communities—has focused on eliminating barriers to primary care
services, senior care programs, and even essential community
services. With more than 60 accredited health centers and service
facilities, we remain committed and ready to help you grow healthy
at any age.
About AltaMed Health Services My Vote. My Health.
My Vote. My Health. is a campaign led by AltaMed Health
Services, one of the nation’s largest federally qualified community
health centers, to mobilize patients, families and residents in our
Southern California service areas to address the social and
political determinants of health. My Vote. My Health. partners with
other community healthcare providers and local civic engagement
organizations to help increase Latino civic participation to
improve the quality of life of underserved and underrepresented
communities locally and across California.
About BSP Research
BSP Research is a Latino-owned polling, research and analytics
firm headquartered in Los Angeles, California, and directed by four
PhD-holding political scientists.
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version on businesswire.com: https://www.businesswire.com/news/home/20240918200858/en/
Marcelo Gaete, EVP, Public and Government Relations, Entravision
mgaete@entravision.com
Christina Sanchez, Vice President, Public Affairs, AltaMed
chsanchez@altamed.org
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