ElkCorp (NYSE:ELK) subsidiary Elk Composite Building Products, Inc., announced today that Elk has added a decking division to its Elk Peak Performance(SM) Contractor Program, an exclusive sales-incentive program designed to give qualified decking contractors a leverage boost over the competition. Contractors can earn rewards and build their business with enhanced product warranty options and rebates, acquiring points for selling Elk CrossTimbers(TM) brand composite decking, CrossTimbers Signature Railing and RailWays(TM) composite railing systems. Points can be redeemed for targeted marketing materials, personal rewards or even ElkCorp common stock. The program also provides its members with an online lead generation program, custom web page development, a homeowner financing program and other benefits to help close more sales. "Not only do we provide personal incentives for quality decking contractors to participate in our program, we also give them the necessary branding tools to help them grow their business," said ElkCorp Senior Vice President of Sales and Marketing Curt Barker. "Homeowners can be confident they've made the right choice with an Elk Peak Performance Contractor." Elk Peak Performance Contractors can provide homeowners additional value with either a 10- or 15-year limited warranty upgrade. The enhanced warranty upgrades are a win-win for everyone, giving contractors a competitive edge and the homeowner additional protection on their investment. Before accepting a decking contractor into the program, Elk conducts a background check and verifies a clean work history with the Better Business Bureau(R). Each Elk Peak Performance Contractor is required to carry liability insurance and workers compensation (if required locally). Above all, Elk Peak Performance Contractors must maintain a 90% satisfaction rate from customer follow-up surveys to keep their status in the program. To find out more about the Elk Peak Performance Contractor Program for decking contractors, call 1-877-ELK-PROS or visit the "Contractor" section of the company web site at www.elkcorp.com. About Elk: ElkCorp, through its subsidiaries, manufactures Elk(TM) brand roofing and building products (over 90% of consolidated revenue) and provides technologically advanced products and services to other industries. Each of ElkCorp's principal operating subsidiaries is a leader within its particular market. Its common stock is listed on the New York Stock Exchange (NYSE:ELK). See www.elkcorp.com for more information. (C) 2006. Elk Premium Building Products, Inc. All rights reserved. Better Business Bureau is a registered service mark of the Council of the Better Business Bureau, Inc. All other trademarks, (R), and service marks (SM), are trademarks of Elk Premium Building Products, Inc., an ElkCorp company (NYSE:ELK).
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