LOUISVILLE, Ky., July 13, 2012 /PRNewswire/ -- Early Times®
announces the launch of Early Times Fire Eater - a hot cinnamon
flavored spirit. A brand with a history dating back to 1860 and
known for its rich heritage, Early Times Kentucky Whisky has
released its first ever flavored spirit that is reminiscent of the
turn of the century carnival era.
(Photo: http://photos.prnewswire.com/prnh/20120713/CL38915)
Early Times Fire Eater combines the heat and spice of cinnamon
liqueur with aged Early Times whisky to craft a warm, inviting and
smooth whisky character. For enjoying as a shot, on the rocks or in
a variety of cocktails, Early Times Fire Eater offers cocktails
like the 'Elephant Man' and the 'Stilt Walker' to reflect various
carnival acts.
"With Early Times Fire Eater we wanted to deliver a level of
curiosity and fun while ensuring the taste consumers have come to
expect from Early Times," said Therese
McGuire, brand manager for Early Times. "One look at a
bottle of Early Times Fire Eater and you're taken back to a time
when carnivals would travel the country bringing astonishing acts
of amazement to the community."
As the bottle suggests, Early Times Fire Eater evokes an old
world carnival feel and an exciting flavor experience.
Additionally, the illustration of a big top carnival tent
encompasses the bottle with bold red and white stripes.
"Building on the theme of curiosity, vivid carnival imagery and
language are used on the packaging for Early Times Fire Eater,"
said McGuire. "A silhouette of a carnival barker with an uplifted
cane invites one to 'step right up' while the side panel warns 'it
is not for the timid' for a lighthearted approach to this exciting
product."
Early Times Fire Eater will initially be sold in select cities
of Kentucky, Indiana, Washington, Florida, Tennessee, South
Carolina, Wisconsin and
California with more to follow in
2012. Each bottle is presented at 66 proof with a suggested retail
price of $14.99-$15.99 for a 750ml
bottle.
Early Times Fire Eater Tasting Notes
Aroma: An aromatic blend of warm bakery cinnamon and
creamy brown sugar with a hint of cinnamon stick balanced with
delicate whisky notes.
Taste: Starts with an inviting blend of bakery cinnamon
and sweet brown notes that quickly escalates into a hot cinnamon
sensation.
Finish: Finishes with a blend of rich spices and smooth
whisky character.
Early Times Fire Eater Cocktails
Elephant Man
1 1/2 oz Early Times Fire Eater
1 oz orange juice
4 oz lemon lime soda
In a shaker filled with ice, add ingredients, roll to mix, and
transfer to serving glass.
Stilt Walker
1 oz Early Times Fire Eater
1/2 oz amaretto
1 oz orange juice
4 oz Sprite
In a shaker filled with ice, add ingredients, roll to mix, and
transfer to serving glass.
About Early Times
Early Times is enjoyed in 28 countries around the world and
the Early Times Mint Julep is the "Official Drink of the Kentucky
Derby™." For more information visit www.earlytimes.com or Facebook
at http://www.facebook.com/EarlyTimesWhisky. Brown-Forman
Corporation (NYSE: BF-B), Louisville,
Kentucky, is a diversified producer and marketer of fine
quality alcohol brands, including Jack
Daniel's, Southern Comfort, Finlandia Vodka, Woodford
Reserve, Tequila Herradura, el
Jimador Tequila, Canadian Mist, Old Forester and Korbel California
Champagnes.
Stay Cool. Drink Responsibly.
Early Times Distillery Co., Distilled Spirit Specialty, 33% Alc. by
Volume, Louisville, KY ©2012
SOURCE Early Times