LOUISVILLE, Ky., April 3, 2012 /PRNewswire/ -- El Jimador
tequilas received prominent medals at the 2012 Ultimate Spirits
Challenge and the 2012 San Francisco World Spirits Competition. El
Jimador Reposado earned a double gold medal and el Jimador Anejo
earned a gold medal in the San Francisco World Spirits Competition.
The Ultimate Spirits Challenge bestowed top scores to el Jimador
Reposado and Anejo, each receiving a 92 (excellent, highly
recommended).
For the 2nd consecutive year, el Jimador tequilas earned
prominent awards from prestigious spirits competitions. El Jimador
tequilas continue to be carefully crafted using traditional
methods, such as cooking the agave in clay ovens and fermenting
naturally with wild yeast.
"I'm very pleased that year after year our tequila products are
being singled out and continue to receive outstanding accolades
from experts in the spirits industry," said Salvador Alvarez, managing director for
Brown-Forman's Tequilas. "To receive such validation from the
judging panel at these competitions encourages us to continue
bringing excellent and superior quality products to our tequila
aficionados."
The San Francisco World Spirits Competition is the first
comprehensive, international spirits judging ever held in
the United States on an annual
basis. Judging is based on a blind, consensual procedure ensuring
competitive integrity, making this annual competition the most
reputable and recognized competition in the spirits industry.
During the 2012 competition, a record number of entries, 1215
products from 61 countries, were evaluated by 34 of the finest
palates from the spirits industry including twelve new judges.
These judging panels were comprised of spirits experts from noted
restaurants and hotels, well-known spirits journalists from major
national media, spirits buyers for large purveyors, and spirits
consultants. Bronze, silver or gold medals are given to most
entries from the tasting panel. However, brands that are judged as
unanimous gold medalists by the panel are given the distinction of
a "double-gold" medal.
Ultimate Spirits Challenge (USC)
offers spirits producers, importers and marketers the opportunity
to gain an unbiased evaluation and authoritative endorsement for
their products. Their mission is to ascertain which spirit products
are of the highest quality when matched up against their
categorical peers. Entries exceeded 650 (up 15% from 2011) from
more than 70 companies and 30 countries. Fourteen of the world's
foremost distilled spirits experts, including authors, spirits
buyers, educators, and bar owners rated the entries using their
innovative multilevel system.
About el Jimador Tequila
From Casa Herradura, established in 1870, el Jimador is a
premium, authentic 100 percent agave tequila that captures the
spirit of real tequila. The name el Jimador honors the men who
harvest the locally grown agave with great pride and care. Since
its introduction in 1994, el Jimador has become the No. 1 selling
tequila in Mexico*. To learn more
about el Jimador, visit www.eljimador.com.
About Brown-Forman
Brown-Forman Corporation (NYSE: BF-B) is a
diversified producer and marketer of fine quality beverage alcohol
brands, including Jack Daniel's,
Southern Comfort, Finlandia Vodka, Tequila
Herradura, el Jimador Tequila, Canadian Mist, Korbel
California Champagnes, and Sonoma-Cutrer wines. Brown-Forman
reminds you to drink responsibly.
Please enjoy our handcrafted tequila responsibly.
Alc. 40% by Vol. (80 proof) Tequila imported by Brown-Forman,
Louisville, KY ©2012
*Nielsen/ISCAM Nov/Dec. 2010
SOURCE el Jimador Tequila