AUSTIN, Texas, Oct. 11, 2017 /PRNewswire/ -- Paqui Chips,
part of Amplify Snack Brands, just announced the return of the
world's hottest tortilla chip, the Paqui Carolina Reaper Madness.
Unbelievably, this year's batch of Carolina
Reaper Peppers is 25 percent hotter than last year's,
meaning that Paqui just smashed its own record for the world's
hottest chip.
"People went absolutely crazy for the #OneChipChallenge last
year, so we knew we needed to bring it back bigger and better for
round two," said Jeff Day, Paqui
Brand Manager. "Paqui is all about pushing the boundaries of flavor
and spice, and we can't wait to see what people do for the second
year of Carolina Reaper Madness."
Paqui is also partnering with some of the NFL's toughest
competitors and friendly rivals, Pro Bowl tight ends Travis Kelce and Greg
Olsen, to take on the challenge.
"After witnessing the level of enthusiasm from people last year,
we wanted to embrace that challenge mentality even more in year
two," continued Day. "What better way to do that than to see how
two of the NFL's top athletes take on the #OneChipChallenge?"
After taking on the challenge, Travis
Kelce shared his thoughts, saying, "The #OneChipChallenge
was so intense, it was like eating lava and then just holding on
for dear life until the fire faded. Trust me, this chip will
show you how tough you really are."
Greg Olsen, having also taken the
challenge, noted "I can't believe I let Travis Kelce talk me into taking the Paqui
#OneChipChallenge, but I couldn't say no to a little competition.
It was like swallowing pure lava; I felt like the dragons from Game
of Thrones. Everyone should try this, just make sure to have plenty
of milk close by."
Back With a Vengeance
What makes the Carolina Reaper Madness chip so formidable is
that it's seasoned with real Carolina Reaper peppers, the Guinness
Book of World Records holder for World's Hottest Chili Pepper. The
chip delivers such a tidal wave of heat that Paqui only sells it
one at a time in a coffin-shaped box complete with warnings to wash
your hands and keep out of the reach of children. That's
right—these chips are sold just one at a time.
"The Carolina Reaper is bred for heat and heat alone. Last
year's batch came in at over 1.5MM Scovilles, the hottest ever
recorded by Guinness World Records," said Ed Currie of
PuckerButt Pepper Company. "Our latest crop upped the heat ante to
1.9MM Scovilles, making the Carolina Reaper challenging for even
the most daring of Pepperheads."
Take the #OneChipChallenge
Fans are encouraged to challenge their own friendly rivals and
see how they measure up against the best tight ends in the NFL by
posting their reactions to social media using the hashtags
#OneChipChallenge and #sweeps and tagging @PaquiChips to be
featured on Paqui's Wall of Infamy alongside Travis Kelce and Greg
Olsen. All participants are entered for the chance to win
one of 3 grand prizes of a lifetime supply of Paqui chips and a
custom "Paqui warrior" neon sign.
The Paqui Carolina Reaper Madness chip is available online at
Paqui.com for $4.99 (plus shipping),
while supplies last.
While the Paqui Carolina Reaper Madness Chip may be available
for only a limited time, fans can still get their hands on Paqui
chips long after the fire subsides. Paqui offers five bold chip
flavors year-round, each using spices from real ingredients.
Flavors include Nacho Cheese Especial, Cool Salsa Verde, Wild Wild
Ranch, Spicy Queso and Haunted Ghost Pepper. All of Paqui's chips,
including the Carolina Reaper Madness chip, are non-GMO certified,
gluten-free and contain no artificial flavors or preservatives.
About Amplify Snack Brands, Inc.
Headquartered in Austin, Texas,
Amplify Snack Brands, Inc. (NYSE: BETR) is a high-growth snack food
company focused on developing and marketing products that appeal to
consumers' growing preferences for Better-For-You (BFY) snacks. Our
brands SkinnyPop®, Tyrrells®, Paqui®, Oatmega®, Lisa's® Chips, The
Wholesome Food CompanyTM, and Thomas ChipmanTM embody our BFY
mission of "snacking without compromise®" and have amassed a loyal
customer base across a wide range of food distribution channels in
the United States, United Kingdom, Canada, Europe and Australia. For additional information, please
visit: http://amplifysnackbrands.com.
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SOURCE Amplify Snack Brands, Inc.