Sajan Amps Up Localization Program for Fender's Global Brand
26 Juni 2013 - 1:00PM
Marketwired
Sajan, Inc. (OTCQB: SAJA), a leading language services and
technology provider, has been Fender's partner in localization
since 2010. As the world's leading guitar manufacturer, Fender
Instruments Music Corporation is well-known as an iconic global
brand. Sajan has been a trusted partner in upholding Fender's brand
identity in the localization process for international markets.
Before beginning the partnership with Sajan, Fender® had
previously been searching for a technically savvy language service
provider. Their comparison of providers pointed to Sajan as the
stand-out company due to the superiority of Sajan's expertise, its
emphasis on long-term strategy and its technology-driven approach.
Since then, Sajan has launched an initiative to translate Fender's
marketing content, including the localization of the company's
newly redesigned website.
Since Sajan centralized Fender's translation program within
Sajan's translation management system, Fender has seen increased
cost savings year over year.
According to Brian McConnon, who oversees International
Marketing and Communications at Fender: "We have been delighted
with not only the financial savings we've seen, but also the level
of customer service that we always get from Sajan. Localization is
challenging for any organization, and we appreciate the fast
response we get from Sajan. They listen and are a true
partner."
"Fender matches Sajan's own spirit of vivacity, and we also have
a similar drive to sustain our respective global reputations for
unsurpassed quality. We are very proud to have topped the charts
when it comes to Fender's selection of language service providers,"
stated Shannon Zimmerman, CEO of Sajan. "We look forward to growing
our relationship with Fender while showcasing our localization
expertise and advanced technical capabilities."
About Sajan Sajan is a leading provider of
global language translation and localization services, helping
clients around the world expand seamlessly into any global market.
The foundation of our solution is our industry-leading language
translation management system technology, Sajan Transplicity, which
provides process automation and innovative multilingual content
reuse to ensure schedule predictability, higher quality and cost
efficiencies for our clients. By working closely with our clients,
Sajan's experienced team of localization professionals develops
tailored solutions that lend flexibility to any large or small
business that truly desires to "think globally, but act locally."
Based in the United States, we also have offices in Ireland, Spain
and Singapore. Visit us online at www.sajan.com.
About Fender® Fender is the world's
leading guitar and musical instrument amplifier brand and a name
that is synonymous with popular music since its inception in
Southern California in 1946. Fender instruments, such as the
Telecaster®, Precision Bass®, Stratocaster® and Jazz Bass® guitars,
and Bassman®, Twin Reverb® and Deluxe Reverb® amplifiers, are known
worldwide as the instruments that started the rock 'n' roll
revolution, and they continue to be highly prized by today's
musicians and collectors alike. For more information, visit
www.fender.com.
Contact: Courtney Huber email: chuber@sajan.com phone:
715-426-9505
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