CHICAGO, Jan. 6, 2020 /PRNewswire/ -- Contigo®, a leading
innovator of water bottles, travel mugs and kids bottles, today
announced a partnership with Coachella to become the festival's
official reusable bottle partner in 2020. The collaboration brings
together two passionate brands in an effort to reduce single-use
PET plastic and encourage reusability throughout the festival and
beyond.
As part of the partnership, the Coachella x Contigo
AUTOSEAL® Limited Edition Festival Water Bottle becomes the
official reusable bottle of Coachella 2020. The BPA-free bottle
offers attendees another sustainable drinking option.
"We're thrilled to team up with Coachella and bring our
initiative to reduce single-use plastic bottles to one of the
country's most culturally relevant music and arts events," said
Dave Lew, Vice President of
Marketing, Contigo. "This partnership provides an unprecedented
incredible opportunity to champion reusability and encourage people
to make a change that positively impacts our environment."
In addition to lessening single-use plastics at Coachella,
Contigo® embarked on the partnership to raise awareness of the
environmental impact every person leaves on the planet. With the
purchase of the Coachella x Contigo AUTOSEAL® Limited Edition
Festival Water Bottle, festival goers can not only help reduce
single-use PET plastic at Coachella but can reduce their mark long
after the festival is over.
The Coachella x Contigo AUTOSEAL® Limited Edition Festival Water
Bottle is the official reusable bottle of Coachella 2020. The
Coachella x Contigo AUTOSEAL® spill-proof water bottle features
premium AUTOSEAL® technology creating a leak and spill-proof
drinking experience at the festival. The AUTOSEAL® technology
allows for easy one-handed drinking and automatically seals between
sips. The lid also features a spout cover to protect against germs
and a carry handle for easy transport.
People attending the festival can purchase the Coachella x
Contigo AUTOSEAL® Limited Edition Festival Water Bottle at the
festival or at coachella.com. Those who are not attending but still
would like to do their part by reducing on-the-go beverage waste
can purchase the limited-edition festival bottle on
GoContigo.com.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®,
Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby
Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and
Yankee Candle®. For hundreds of millions of consumers, Newell
Brands makes life better every day, where they live, learn, work
and play.
This press release and additional information about Newell Brands are available on the company's
website, www.newellbrands.com.
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SOURCE Contigo