Yes, Chef! KRAFT Unveils New Line of Restaurant-Worthy Creamy Sauces
03 April 2024 - 1:00PM
Business Wire
Creamy Sauces marks first innovation line to
launch under the newly unified KRAFT Sauces brand
Today, the iconic KRAFT brand adds five delicious aiolis and
sauces to its diverse product portfolio with the new Creamy
Sauces line. Creamy Sauces marks the first innovation line to
launch under the new KRAFT Sauces rebrand, which consolidates all
sauces, spreads, and salad dressings under one family for the first
time. Alongside the new product line, KRAFT Sauces launches its
first logo change in ten years, boldly redesigned packaging, and a
first-ever unified brand platform.
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KRAFT Sauces adds five delicious aiolis
and sauces to its diverse product portfolio with the new Creamy
Sauces line including new Smoky Hickory Bacon Flavored Aioli,
Chipotle Aioli, Garlic Aioli, Burger Aioli, and Buffalo Style
Mayonnaise Dressing. (Photo: Business Wire)
Aiolis have taken the restaurant and culinary scene by storm,
with 77 percent of consumers expressing interest in trying new
aioli flavors.1 The KRAFT Creamy Sauces line brings this
fan-favorite sauce to home kitchens across the country, adding a
punch of rich flavor to culinary classics, from French fries and
sandwiches to onion rings and more. The line-up includes new Smoky
Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger
Aioli, and Buffalo Style Mayonnaise Dressing.
“In today’s world, we know the kitchen can be daunting for
at-home cooks as culture holds them to impossibly high standards,”
says Kaitlin Roe, Brand Director, KRAFT. “KRAFT Sauces aims to show
the world that you don’t have to be a professional chef to make
delicious food that feels good. With our new Creamy Sauces line,
alongside our beloved existing offerings, KRAFT Sauces brings
restaurant-quality depth, tang, and spice right to the refrigerator
– empowering fans to be more adventurous in the kitchen.”
In addition to the new Creamy Sauces line, the brand refresh
includes the first changes to KRAFT’s iconic logo in more than ten
years, along with new packaging, social channels, and its
first-ever unified creative platform – “It’s not art. It’s KRAFT.”
The decision to refresh and rebrand comes as many shoppers are
already purchasing KRAFT condiments in two or more categories.2 The
bold new packaging brings to life the unique and mouthwatering
combination of flavors and food KRAFT encourages its fans to
experiment with. Across all elements of the brand’s refresh, KRAFT
Sauces is here to playfully convey that fancy doesn’t always mean
better.
KRAFT serves as a key growth driver for The Kraft Heinz
Company’s Taste Elevation platform. With Taste Elevation
representing 41 percent of the company’s global portfolio and the
number one player in condiments worldwide, KRAFT Sauces is uniquely
positioned to provide new options for the 92 percent of consumers
that are interested in trying a variety of new flavors to meet
their evolving needs.3
To learn more about the new KRAFT Creamy Sauces line and KRAFT
Sauces brand, follow @KraftSauces on TikTok.
1KHC Dipping Synthesis 2023, Datassential Bacon Profile Jan
2023, Datassential SNAP food profile 08-02-23 2Circana Scan Panel,
Buyers Overlap Analysis – KRAFT Sauces, 52 Wks Ending 12-31-23
3Kraft Heinz Foresights & Trends Exploratory Research 2023
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2023 net
sales of approximately $27 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240403373956/en/
Nicolette Stern Zeno Group Nicolette.stern@zenogroup.com
Alexandra Lieberman The Kraft Heinz Company
Alexandra.Lieberman@KraftHeinz.com
Kraft Heinz (NASDAQ:KHC)
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