--Alphabet Inc.'s Google is one of the main contenders to partner with Netflix Inc. on advertising, Ad Age reports, citing people familiar with negotiations.

--The streaming platform could partner with more than one advertising technology company to have a more open platform. Magnite Inc. has emerged as a key potential supply-side partner, the report says, citing people familiar with Netflix's considerations.

--People familiar with Netflix's strategy say the company would be talking with the ad world as it marks its first semi-official presence at the advertising portion of the Cannes Film Festival, Ad Age reports.

--In April, Netflix said it is exploring a lower priced ad-supported version of the platform to boost its subscriber base after its first quarterly subscriber loss in more than a decade.


Full story at https://adage.com/article/special-report-cannes-lions/netflix-meets-google-cannes-discuss-its-ad-business/2420911


Write to Denny Jacob at denny.jacob@wsj.com


(END) Dow Jones Newswires

June 21, 2022 13:38 ET (17:38 GMT)

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