National Vision Launches See Inside Collection to Highlight Mental Health Awareness
01 Mai 2023 - 3:00PM
Business Wire
Limited Edition Frame Line Celebrates Mental
Health Awareness Month Alongside $25K Donation
National Vision, Inc., the nation’s second largest optical
retailer and provider of quality, affordable eye care and eyewear,
recognized the start of Mental Health Awareness Month with the
launch of its new limited edition See Inside frame collection
designed to bring attention to the importance of mental health.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230501005130/en/
National Vision's new See Inside frame
collection was designed to bring attention to the importance of
mental health. (Photo: Business Wire)
“Our objective with this collection is to help people to look
and feel their best, while supporting a very important cause,” said
Megan Molony, Senior Vice President, Chief Merchandising and
Managed Care Officer. “It’s a reminder that what you see on the
outside is not always how people are feeling on the inside, and to
therefore treat each other with kindness.”
In conjunction with the launch, National Vision’s philanthropic
foundation, 20/20 Quest, is making a $25,000 donation to the
National Alliance on Mental Illness, the nation’s largest
grassroots mental health organization dedicated to building better
lives for the millions of Americans affected by mental illness.
“A pair of glasses can change the way a person sees the world,
but also the way they see themselves,” said Jacqueline Grove,
Senior Vice President, Talent and Development; Diversity, Equity
and Inclusion; Culture; and Philanthropy. “The See Inside
collection is about honoring mental health as a critically
important issue that deserves to be seen. This commitment is
reflected in our support of the National Alliance on Mental
Illness.”
The See Inside collection features 24 frames, each named for a
feeling that contributes to mental wellness, such as Accepted,
Capable, Confident, Empowered, Inspired, Understood and more. The
collection includes a range of colors, frame shapes and two-tone
designs reflecting the many different forms mental health can take.
The frames also feature a green ribbon icon, showing the wearer's
support for mental health awareness.
The collection was created in partnership with Match Eyewear, a
leading eyewear company known for its fashion collaborations and
commitment to social responsibility. Ethan Goodman, President of
Match Eyewear, emphasized the importance of mental health
awareness. "We believe that eyewear should not only look great but
also serve a greater purpose, so we are proud to create a
collection of frames in partnership with National Vision that
advocates for mental health and provides a fashionable way for
people to show their support."
Customers can purchase See Inside frames at America’s Best
Contacts & Eyeglasses, select Vision Centers brought to you by
Walmart and online at
www.americasbest.com/mental-health-awareness.
About National Vision Holdings, Inc.
National Vision Holdings, Inc. (NASDAQ: EYE) is the second
largest optical retail company (by sales) in the United States with
over 1,300 stores in 44 states and Puerto Rico. With a mission of
helping people by making quality eye care and eyewear more
affordable and accessible, the company operates five retail brands:
America’s Best Contacts & Eyeglasses, Eyeglass World, Vision
Centers inside select Walmart stores, and Vista Opticals inside
select Fred Meyer stores and on select military bases, and several
e-commerce websites, offering a variety of products and services
for customers’ eye care needs. For more information, please visit
www.nationalvision.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230501005130/en/
Racheal Peters media@nationalvision.com (470) 448-2303
National Vision (NASDAQ:EYE)
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