Digimarc Powers New Consumer Engagement Capabilities and Insights
12 März 2024 - 1:00PM
Business Wire
Digimarc Engage revolutionizes consumer
communication in both the physical and digital domains while
simultaneously uniting these previously separate channels
Digimarc Corporation (NASDAQ: DMRC), the pioneer and global
leader in digital watermarking technologies, today announced
Digimarc Engage, a product for direct-to-consumer digital
communication, is transforming the way businesses, brands, and
consumers interact through new and incredibly advanced
consumer engagement capabilities. Digimarc Engage is the industry’s
first consumer engagement offering to deliver contextual and
differentiated experiences across both physical items and
digital media – powering integrated marketing campaigns with richer
consumer experiences while revealing never-before-available
omnichannel data insights to inform smarter campaigns.
“Our latest version of Digimarc Engage provides a seamless
experience between physical and digital domains that is not
possible with any other consumer engagement offering. Businesses
can now build holistic, fully integrated marketing campaigns using
a combination of the product and digital and physical promotional
assets to engage, inform, and motivate consumers to action more
quickly,” said Ken Sickles, Digimarc’s Chief Product Officer. “With
new analytics, companies can see which promotional materials
perform best based on consumers’ interactions with a product or any
of its promotional assets.”
An Evolving Omnichannel Landscape
Consumer trends are reshaping the landscape of digital, hybrid,
and physical sales channels. A critical element of this hybrid
landscape is omnichannel consumer engagement. Being omnichannel
goes beyond being accessible at every touchpoint. Instead, it
necessitates a seamless and unified experience.1 Seventy-four
percent of consumers use a combination of physical and digital to
research and buy products.2
Mixed communications channels such as brand-owned
direct-to-consumer, marketplaces, and social commerce have emerged
and continue to evolve, making it increasingly difficult for
companies to deliver consistent consumer experiences across all
consumer touchpoints. Exacerbating this challenge, consumers do not
think of themselves as digital or physical consumers. They expect
consistent experiences across channels.3
Revolutionizing Consumer Engagement Capabilities and
Insights
Digimarc makes omnichannel marketing easy by activating products
and physical and digital media to provide an interactive, fully
client-owned, cross-media communications platform for consumer
engagement. With unified QR codes and weblinks support, Digimarc
allows companies to deliver specified content and consistent web
experiences across both physical and digital assets.
Three new features of Digimarc Engage include industry firsts in
consumer engagement: support for consumer product variants
enabling companies to deliver different digital content from
variations of a product with the same Global Trade Item Number
(GTIN), such as seasonal packaging, retailer exclusives, or
in-market tests; the ability to extend contextual redirection of
digital content beyond simply products to physical and digital
promotional assets such as web display ads, social media posts,
printed materials, and signage, while easily tying the performance
of these promotional assets to the product itself; and support for
shortened “smart” uniform resource locators (URLs) that redirect to
a full web address, providing users with increased flexibility and
control when activating digital assets where no physical product or
printed QR code is involved.
Building on these revolutionary consumer engagement
capabilities, Digimarc also helps companies uncover valuable data
analytics about campaign performance by filtering data about
consumer engagements by a range of factors, such as country or
destination URL. As a result, companies now have a single dashboard
view of consumer engagement for digital and physical items,
enabling a seamless experience between the two domains and a full
360-degree view of consumer activity and campaign performance.
“Bridging the physical and digital realms is paramount to a
company progressing on its digital transformation journey while
addressing evolving consumer expectations. We deliver this
functionality while providing the ease and simplicity of working
with a single platform provider to ensure a seamless and secure
omnichannel experience,” added Sickles.
A Future-proofed Solution
With GS1 Digital Link at its core, Digimarc Engage adds dynamic
intelligence on top of this critical industry standard to create a
direct communication channel between companies and consumers via
the products they purchase and consume—a requirement of emerging
regulatory efforts such as the Digital Product Passport (DPP) in
Europe. As the co-chair of the GS1 Digital Link standard work
group, Digimarc led the way for
industry-wide adoption of GS1 Digital Link as the world prepares
for Sunrise 2027 when 2D barcodes—like QR codes encoded with GS1
Digital Link—will be accepted at point-of-sale.
And importantly, like all Digimarc products, Digimarc Engage is
built upon the Digimarc Illuminate platform, a secure and scalable
enterprise-grade platform endorsed by CIOs around the world. This
means Digimarc Engage customers benefit from the power of
Digimarc’s unique digital watermarks to provide the multifactor
authentication capabilities required for fraudulent-free customer
loyalty and rewards programs. It also makes Digimarc Engage a
straightforward way for forward-thinking companies to begin their
digital transformation journeys on a single platform that delivers
value across the entire organization.
Learn more about Digimarc Engage at Digimarc.com or contact us
at product@digimarc.com.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global
leader in digital watermarking technologies. For nearly 30 years,
Digimarc innovations and intellectual property in digital
watermarking have been deployed at a massive scale for the
identification and the authentication of physical and digital
items. A notable example is our partnership with a consortium of
the world’s central banks to deter counterfeiting of global
currency. Digimarc is also instrumental in supporting global
industry standards efforts spanning both the physical and digital
worlds. In 2023, Digimarc was named to the Fortune 2023 Change the
World list and honored as a 2023 Fast Company World Changing Ideas
finalist. Learn more at Digimarc.com.
1 Deloitte, “An Omnichannel Strategy for a Changing CPG
Landscape,” 2024. 2 YouGov, International omnichannel retail report
2021. 3 Deloitte, “An Omnichannel Strategy for a Changing CPG
Landscape,” 2024.
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version on businesswire.com: https://www.businesswire.com/news/home/20240312770475/en/
Susan Baldwin Digimarc Corporation 509-939-1137
PR@digimarc.com
Anneka Kumli Grove Partners 720-422-5258
anneka@thegrovepartners.com
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