New AI-powered digital experience practice area offers
businesses end-to-end solutions for intelligent experience
orchestration along the customer journey.
TEANECK,
N.J., July 29, 2024 /PRNewswire/ -- Cognizant
announced the launch of Cognizant Moment™, the next evolution of
the company's digital experience practice area, designed to help
clients leverage the power of artificial intelligence (AI) to
reimagine customer experience and engineer innovative strategies
aimed at driving growth.
The new practice builds on the digital experience expertise and
solutions Cognizant has delivered for clients over the last 20+
years, and advanced through a series of key acquisitions in the
digital experience space. Now, as the ways consumers interact with
technology are shifting to include multi-modal experiences,
Cognizant aims to give clients the tools and insights they need to
drive differentiation, cultivate customer loyalty and become
future-ready.
Cognizant Moment™ is built on the foundation of intelligent
ecosystem orchestration, a strategy that connects experiences as
well as the underlying data, technology and operations across the
entire enterprise ecosystem. This approach enables clients to
leverage generative AI's content generation capabilities, along
with human ingenuity, to innovate, differentiate and drive growth
by informing and automating processes, and creating dynamic,
hyper-personalized experiences for their customers.
"Every experience comes down to a series of moments, seamlessly
enabled by intuitive strategy, human-centered design and curated
technology," said Ravi Kumar S, CEO, Cognizant. "Cognizant research
shows that a majority of G2000 business decision makers believe
that generative AI will help them create new products and services,
and many of them are already using the technology to design or
deliver them. We aim to meet the moment, as enterprises move to
differentiate through experience, and enable them to implement a
data and technology-driven approach to shape the customer journey,
rather than relying on traditional marketing agencies."
Cognizant Moment aims to address these challenges directly, with
a suite of capabilities across multiple workstreams, including:
- Intelligent Ecosystem Orchestration: Connecting data,
technology and operations to create a dynamic experience
ecosystem;
- Business Transformation: Innovating and reimagining
operations to assist clients in generating new growth and economic
value;
- Digital Products & Platforms: Using human-centric
agile methods to deliver products that resonate with customers and
employees;
- Marketing & Content: Transitioning from manual
management to AI-driven personalized marketing, supported by
comprehensive content services;
- Commerce: Moving beyond transactions to create immersive
commerce experiences;
- Learning: Crafting interactive experiences to enable
behavior change and skill-based performance.
"Cognizant Moment is one of the few modern experience
practices that can deliver at scale, globally, and with the
cutting-edge technical expertise required to effect the needed
change," said Ben Wiener, global
head of Cognizant Moment. "As experience leaders grapple with
a confluence of technological and behavioral forces, we aim to help
clients change the game and equip them to grow and thrive
competitively, backed by Cognizant's long heritage of digital
experience domain knowledge, technology and industry
expertise."
"The effectiveness of technology implementations must be
measured by the experiences of both customers and employees," said
Phil Fersht, CEO and Chief Analyst,
HFS Research. "Cognizant Moment brings the firm's best assets and
talent together to maximize AI impact and people value."
According to New Work, New World, a research report published by
Cognizant analyzing data from Oxford Economics, generative AI could
inject an additional 3.5% of productivity growth to the US economy
by 2032, estimated at $1 trillion per
year. Additionally, by the same year, up to 90 percent of jobs
could be disrupted in some way by generative AI, from
administrative assistants to CXOs.1 By helping
clients drive productivity gains with generative AI and changing
the way marketers connect with customers, Cognizant Moment aims to
play a central role in shaping the future of customer
experience.
To learn more about Cognizant Moment, visit this page.
About Cognizant
Cognizant (Nasdaq: CTSH) engineers
modern businesses. We help our clients modernize technology,
reimagine processes and transform experiences so they can stay
ahead in our fast-changing world. Together, we're improving
everyday life. See how at www.cognizant.com or
@cognizant.
For more
information, contact:
|
|
U.S.
Name Ben
Gorelick
Email
benjamin.gorelick@cognizant.com
|
|
Europe /
APAC
Name Christina
Schneider
Email
christina.schneider@cognizant.com
|
|
India
Name Rashmi
Vasisht
Email
rashmi.vasisht@cognizant.com
|
Forward-Looking Statements
This press release includes statements that may constitute
forward-looking statements made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995,
the accuracy of which are necessarily subject to risks,
uncertainties and assumptions as to future events that may not
prove to be accurate. These statements include, but are not limited
to, express or implied forward-looking statements relating to the
adoption of generative artificial intelligence and the effects of
generative artificial intelligence on the workforce, businesses and
economy. These statements are neither promises nor guarantees but
are the findings of the study discussed above and remain subject to
a variety of risks and uncertainties, many of which are beyond our
control, which could cause actual results to differ materially from
those contemplated in these forward-looking statements. Existing
and prospective investors are cautioned not to place undue reliance
on these forward-looking statements, which speak only as of the
date hereof. Factors that could cause outcomes to differ materially
from those expressed or implied include general economic
conditions, the impact of technological development and
competition, the competitive and rapidly changing nature of the
markets we compete in, the competitive marketplace for talent and
its impact on employee recruitment and retention, and the other
factors discussed in our most recent Annual Report on Form 10-K and
other filings with the Securities and Exchange Commission.
Cognizant undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events, or otherwise, except as may be required under
applicable securities law.
1 Cognizant and Oxford Economics. (2023). New Work,
New World, pg. 3-5.
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SOURCE Cognizant