With support from corporate partners, the
inaugural season concluded with Curry Cup, naming Ashley Shaw and Roman
Solomon the UNDERRATED Golf tour champions
In April, the inspiring lifestyle brand
evolved its work to include the sport of golf, to empower
underrated and underrepresented individuals in one of the most
inaccessible sports
SAN
FRANCISCO, Dec. 5, 2022 /PRNewswire/ -- Stephen
Curry, the four-time NBA champion and two-time MVP, and his
UNDERRATED brand wrapped up the inaugural season of UNDERRATED Golf
on August 30, with the Curry Cup, a
championship game that brought together twelve of the best boys and
girls athletes across the country to play golf. The final
tournament, held at TPC Harding Park in San Francisco, CA, named Ashley Shaw and Roman
Solomon the respective winners of the girls' and boys' Curry
Cup titles, and were crowned the UNDERRATED Golf tour
champions.

Over the last few months, the mission-based enterprise has
created opportunities for young athletes who may not otherwise have
the chance to gain access to the sport and adjacent skills, by
working with corporate partners and sponsors to provide training,
equipment, networking events and more. This endeavor also allows
young golfers to play on courses they would never have access to,
all the while addressing the gender inequity within the sport of
golf and beyond, ensuring young female players are given the same
opportunities as their male counterparts.
"Golf has always been one of the most powerful vehicles to spark
professional and social conversations," said Stephen Curry. "We've designed UNDERRATED Golf
to do the same for underrepresented individuals who have never had
true access to the sport, or the opportunity to receive the
benefits that come with it. However, UNDERRATED Golf is so much
more than just the sport. This special program is prioritizing
off-course endeavors including special seminars that focus on a
multitude of disciplines, with an emphasis on business ethics and
various career opportunities across the golf industry and far
beyond. Furthermore, our corporate partners have had a large hand
in making the golf program all the more impactful for these
athletes."
UNDERRATED Golf kicked-off its inaugural season in April with
136 junior golfers to compete in regional tournaments. In support
of the tour, like-minded corporations poured time, money and
resources into making this experience all the more worthwhile for
these athletes. Best-in-class equipment for the golfers was
provided by Callaway Golf, while transportation to the various golf
clubs, including the final tournament at Curry Cup, was facilitated
by United Airlines, and other impactful donations were made by CDW,
Cisco, Google, 2K Foundations and
Stephen's own Curry Brand with Under
Armour.
Off the field, UNDERRATED Golf is advancing the lives of
underrepresented communities outside of the sport, by creating an
off-season curriculum for these same young athletes to take part in
educational and career-building courses via Stephen's soon to be
launched "Curry Academy." Beyond Curry Cup, all brand partners and
sponsors will have a stake in the curriculum, whether it be through
mentorships, internships, teaching seminars or experiential
activations. Wiz Kid Learning, one of North America's leading coding & STEM
education providers, will assist in developing a handful of these
educational programs.
"Every single one of our brand partners has had an integral role
in the success of this program, whether behind the scenes or
first-hand," said Will Lowery,
UNDERRATED Golf Professional and Tour Ambassador. "We wouldn't be
able to accomplish nearly as much with the tour, and certainly not
the curriculum that's happening postseason, without their financial
and in-kind support, resources and overall guidance."
Looking ahead, UNDERRATED Golf will grow the participant pool
each year, ultimately having a global footprint with the world's
best prospects and building on the success of UNDERRATED as a
whole.
UNDERRATED is a culmination of Curry's inspiring journey to the
top as he defied the odds, breaking basketball stereotypes and
reminding people that being the best is not about being the
strongest, fastest and tallest, but about being grounded in your
potential, committed to your craft and, ultimately, undeterred.
Please click here for the quote bank provided by UNDERRATED
Golf's corporate partners.
About UNDERRATED
UNDERRATED is an inspiring lifestyle brand with a mission to
empower underrated and underrepresented individuals all over the
world. With a passion for celebrating the underdog, UNDERRATED
echoes this message across three main categories including
experiences, media and physical product. The brand, which was
established by Stephen Curry in
2019, draws on the revered NBA Champion's personal story as an
underappreciated three-star athlete in high school who always stood
in the shadows of his peers. As a powerful culmination of this
inspiring journey to the top, UNDERRATED is committed to opening
doors for often-overlooked student-athletes by developing impactful
basketball programming, and fostering a platform for visibility
through the UNDERRATED Championships, which create opportunities
for players to be recognized by key figures. Based in the Bay Area,
UNDERRATED is a mindset, a motivation, a calling, a compliment. For
more information, please visit www.stayunderrated.com, and
connect on social media via Instagram, Twitter
and Facebook.
About Stephen Curry
Stephen Curry's on and off court
legacy is underscored by transformation and innovation. Widely
regarded as the greatest shooter in NBA history, Stephen is point
guard for the Golden State Warriors where his 13-year career is
marked by many firsts. He was the first person to be named Most
Valuable Player by unanimous vote in NBA history, the first player
to hit 100 3-pointers in the NBA Finals, one of a select few to win
MVP awards two years in a row, remains the all-time leading scorer
in Golden State Warriors history and recently surpassed former
record-holder Ray Allen for most
3-pointers made in NBA history. He holds eight NBA All-Star
selections and three NBA Championships. Beyond the game of
basketball, Stephen is an emerging figure in Silicon Valley,
investing in innovative consumer and enterprise tech companies. He
is the CEO of SC30 Inc. (SC30), a purpose-driven company which
focuses on the athlete's off-court endeavors spanning brand
partnerships, media, investments and philanthropy. In 2020,
he launched Curry Brand, a purpose-driven legacy brand powered by
Under Armour, with a mission to open doors for underrepresented
youth and increase access for sports across the country. In 2019,
Stephen and Ayesha Curry launched
Eat. Learn. Play. Foundation (ELP) an organization dedicated to
unleashing the potential of every child and making a positive
impact for generations to come. Rooted in three of the most vital
pillars for a healthy childhood—nutrition, education and physical
activity—ELP is designed to ensure an equal road to success for all
kids. Additionally, Stephen co-founded Unanimous Media with a goal
to elevate diverse voices and shine a light on compelling
narratives focused on family, sports and faith-based content for
all platforms.
About 2K Foundations
2K Foundations, the philanthropic
arm of 2K that supports and
inspires underserved communities by directly investing in local
enrichment programs, has unveiled its latest project. Over the last
year, 2K Foundations has grown its
efforts to support a number of projects, representing communities
around the globe and showcasing the program's expansion to include
career and learning initiatives, expanded access to sports through
golf clinics and tournaments, community enrichment opportunities
through music and upgraded studios, and much more. Recent projects
include a refurbished and redesigned basketball court at Sojourner
Truth Academy in Minneapolis,
Minnesota with 3x NBA All-Star and 2022 3-point contest
champion Karl-Anthony Towns of the
Minnesota Timberwolves. In the coming years, 2K Foundations will continue supporting
international projects and investing in local communities by
renovating fields in partnership with world-class artists and
athletes. For more information on 2K
Foundations, including current and upcoming projects, please visit
the group's official website.
About Callaway Golf
Topgolf Callaway Brands Corp. is an unrivaled tech-enabled
Modern Golf and active lifestyle company delivering leading golf
equipment, apparel, and entertainment, with a portfolio of global
brands including Topgolf, Callaway Golf, TravisMathew, Toptracer,
Odyssey, OGIO, Jack Wolfskin, and World Golf Tour ("WGT"). "Modern
Golf" is the dynamic and inclusive ecosystem that includes both
on-course and off-course golf. For more information, please
visit ir.callawaygolf.com.
About CDW
CDW Corporation (Nasdaq: CDW) is a leading multi-brand provider
of information technology solutions to business, government,
education and healthcare customers in the
United States, the United
Kingdom and Canada. A
Fortune 500 company and member of the S&P 500 Index, CDW was
founded in 1984 and employs approximately 15,000 coworkers. For the
trailing twelve months ended September 30,
2022, CDW generated Net sales of approximately $24 billion. For more information about CDW,
please visit www.CDW.com.
About CISCO
Cisco (NASDAQ: CSCO) is the worldwide leader in technology that
powers the Internet. Cisco inspires new possibilities by
reimagining your applications, securing your data, transforming
your infrastructure, and empowering your teams for a global and
inclusive future. Discover more on The Newsroom and follow us
on Twitter at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks
of Cisco and/or its affiliates in the U.S. and other countries. A
listing of Cisco's trademarks can be found
at www.cisco.com/go/trademarks. Third-party trademarks
mentioned are the property of their respective owners. The use of
the word partner does not imply a partnership relationship between
Cisco and any other company.
About Curry Brand
A partnership between Stephen
Curry and Under Armour, Curry Brand is a purpose-led
performance brand with a mission to ensure every young person has
equitable access to sport, providing solutions that positively
impact youth sports in under-resourced communities. It aims to
provide youth with new apparel and equipment, access to mentors and
coaches, and safe places to play. Curry Brand features footwear,
apparel, and accessories across multiple categories including
basketball and golf. Learn more at currybrand.com.
About United Airlines
United's shared purpose is "Connecting People. Uniting the
World." From our U.S. hubs in Chicago, Denver, Houston, Los
Angeles, Newark/New York,
San Francisco and Washington, D.C., United operates the most
comprehensive global route network among North American carriers.
United is bringing back our customers' favorite destinations and
adding new ones on its way to becoming the world's best airline.
For more about how to join the United team, please
visit www.united.com/careers and more information about
the company is at www.united.com. United Airlines Holdings, Inc.,
the parent company of United Airlines, Inc., is traded on the
Nasdaq under the symbol "UAL".
About Wiz Kid Learning
Wiz Kid Learning helps children everywhere pursue their goals
and passions by equipping them with key technical and
future-focused skills - all while having fun, learning from
experts, and becoming part of a global community of like-minded
learners. Wiz Kid Learning's online platform and community provides
children with immersive, social, and interest-based live-online
courses covering topics like coding, game design, 3D animation,
entrepreneurship, and more. Through providing at-home learning
experiences to families and partnering with forward-thinking and
impact-driven organizations and brands, Wiz Kid Learning strives to
give children everywhere access to inspiring educational
experiences that expand their opportunities to succeed now and in
the future. For more information, visit wizkidlearning.com or
contact info@wizkidlearning.com.
Media
Contacts
UNDERRATED
Tom Dietz, ID-PR
SC30@id-pr.com
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