Benefitfocus Enhances Engagement Capabilities to Help Drive Better Outcomes and Reduce Administrative Burden
30 August 2022 - 3:00PM
Benefitfocus, Inc. (NASDAQ: BNFT), a cloud-based benefits
administration technology company committed to helping customers
and the people they serve get the most out of their health care and
benefit programs, today announced Advanced Engagement Services, a
personalized and action-oriented communications solution that helps
employers and health plans create a more connected and engaging
benefits experience.
Benefitfocus’ Advanced Engagement Services leverage artificial
intelligence to provide a multichannel experience for helping
people better engage with their benefits and navigate the health
care system. The solution is the first of its kind in that it
enables highly secure communications and sharing of information
without requiring individuals to download or log in to a portal,
which can act as a barrier to engagement. Benefitfocus estimates
that customers can achieve engagement rates two-to-three times
higher than through typical communications and digital engagement
tactics.
“Employers and health plans invest significantly to provide
robust benefit programs to help individuals and their families with
their health and wellbeing, but with so many different programs,
portals and point solutions at play, it’s easy to see why people
get overwhelmed – and disengaged,” said Tina Provancal, Chief
Product and Strategy Officer at Benefitfocus. “Advanced Engagement
Services is designed to change behavior by delivering personalized
benefits information in an easily actionable and highly engaging
way.”
Some of the ways employers and health plans can leverage
Advanced Engagement Services include:
- Onboarding – Advanced Engagement Services
streamlines the onboarding process by using targeted messages to
highlight the unique benefits valuable to an individual. It will
notify individuals of their initial enrollment window, efficiently
capture communication preferences and consent for digital
engagement and automatically direct them to the location to take
action.
- Adopting and engaging with benefit program offerings
– Advanced Engagement Services enables the display of
personalized digital content and deploys targeted campaigns to
drive greater awareness and utilization of a range of total rewards
programs. These programs may include, but are not limited to,
voluntary benefits, disease management resources, retirement plans
and digital health tools such as telemedicine.
- Enhancing transactional experiences – Advanced
Engagement Services makes it easier and faster for employees and
members to complete many of the transactional and often cumbersome
tasks associated with managing their benefits plans. For example,
the ability to reply to a text or email with beneficiary or
evidence of insurability information or even add a dependent by
simply taking a picture of a birth certificate or marriage license
directly from their mobile phone.
“Benefitfocus is committed to changing the game on how employees
and their families engage with their health care,” added Provancal.
“Advanced Engagement Services is another example of how we are
building on our strong heritage of technology to bring
differentiated value to our customers.”
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About BenefitfocusBenefitfocus (NASDAQ: BNFT)
is a cloud-based benefits administration technology company
committed to helping our customers, and the people they serve, get
the most out of their health care and benefit programs. Through
exceptional service and innovative SaaS solutions, we aim to be the
safest set of hands for our customers helping to simplify the
complexity of benefits administration while delivering an
experience that engages people and unlocks the potential for better
health and improved outcomes. Our mission is simple: to improve
lives with benefits. Learn more
at www.benefitfocus.com, LinkedIn and Twitter.
Media
Contact:
pr@benefitfocus.com
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