Campaign aims to increase understanding of the role of
biomarker testing to complete a lung cancer diagnosis
WASHINGTON, April 4,
2022 /PRNewswire/ -- Jason
Day, pro-golfer and PGA Champion, joins AstraZeneca to
launch the Getting Out of the Rough campaign, aimed to
educate lung cancer patients and their caregivers about biomarker
testing and the importance of completing a lung cancer diagnosis
through this approach. The Getting Out of the Rough campaign
features a six-episode video series, where Jason is joined by
friends from the worlds of medicine and entertainment to discuss
and learn about adapting after you or someone you love has been
diagnosed with lung cancer. Among the group is Modern Family
star Julie Bowen, whose series
episode premiered today, as well as actors Anthony Anderson and Bellamy Young, happiness expert Shawn Achor, oncologist Dr. Mark Socinski and Jason's wife, Ellie Day.
Jason Day,
pro-golfer and PGA Champion, joins AstraZeneca to launch the
Getting Out of the Rough campaign.
Jason's mother, Dening, was diagnosed with Stage IV non-small
cell lung cancer (NSCLC), in 2017. Jason immediately stepped into
the roles of caregiver and advocate to ensure that she received the
best care possible—which for Dening included access to
comprehensive biomarker testing. Biomarker testing can help reveal
information about your specific type of lung cancer. This will help
you and your healthcare team determine your treatment plan.
Although Dening passed away in March
2022, she was able to spend extended time with her family—
the extra time that Jason's wife Ellie refers to as a "silver
lining."
"I'm honored to be launching the Getting Out of the Rough
campaign. The issue of lung cancer and biomarker testing is deeply
personal to me. When my mother was diagnosed with Stage IV lung
cancer, we felt hopeless and did not know what kinds of treatment
options existed at the time, nor what would work best for her,"
said Jason Day. "It wasn't until her
healthcare team suggested comprehensive biomarker testing that
suddenly new treatment options quickly became possible. Before my
mom's diagnosis, I had never heard of biomarker testing or targeted
therapy."
To help share information about Getting Out of the Rough,
Jason is joined by medical oncologist and lung cancer specialist,
Dr. Mark Socinski, who specializes
in non-small cell and small-cell lung cancer. In their episode, Dr.
Socinski speaks with Jason on the importance of having a
well-thought-out treatment plan and how to work with your
healthcare team to discuss all your options when faced with a lung
cancer diagnosis.
"Just like golf is about aiming for a specific target,
comprehensive biomarker testing can help you and your doctor get a
complete diagnosis and determine the best path forward for
treatment of lung cancer," said Dr. Socinski. "Today, we have
several drugs that target these biomarkers, but you can't use the
drugs appropriately unless you find the target. That's why I
encourage all my patients to consider comprehensive biomarker
testing."
To learn more about Getting Out of the Rough and watch
episode 1, please visit www.diagnosisstories.com.
About Getting Out of the Rough
Getting Out of the Rough encourages lung cancer
patients and caregivers to obtain a complete diagnosis through
comprehensive biomarker testing. For more information on Getting
Out of the Rough, visit www.diagnosisstories.com.
About AstraZeneca
AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led
biopharmaceutical company that focuses on the discovery,
development, and commercialization of prescription medicines in
Oncology, Rare Diseases, and BioPharmaceuticals, including
Cardiovascular, Renal & Metabolism, and Respiratory &
Immunology. Based in Cambridge,
UK, AstraZeneca operates in over 100 countries and its
innovative medicines are used by millions of patients worldwide.
Please visit astrazeneca.com and follow the Company on Twitter
@AstraZeneca.
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SOURCE AstraZeneca