SHELTON, Conn., Sept. 11, 2017 /PRNewswire/ -- SSI, a
premier global provider of data solutions and technology for
consumer and business-to-business survey research, today announced
a relationship with LiveRamp®, an Acxiom® company (NASDAQ: ACXM)
and leading provider of omnichannel identity resolution. This
partnership will facilitate better insights and more accurate
targeting for digital ad campaigns, resulting in more
effective campaigns and higher return on investment. As a result of
this partnership, consumers will benefit from more relevant
engagement that better serves their needs.
This partnership allows marketers to combine the power of
survey-based research with people-based marketing initiatives,
giving them access to capabilities that include:
- Targeted surveys based on commercially available segments or
other data activated through LiveRamp for people based
marketing;
- The ability to create highly accurate segments by directly
collecting the most relevant data for a seed list, and making
these segments available via LiveRamp's IdentityLink Data
Store feature; and
- Access to rich audience profiles for improved measurement
and reporting.
LiveRamp's IdentityLink solution allows marketers to create an
omnichannel view of the consumer, resolving multiple sources of
data to a privacy-compliant identifier that can then be utilized in
partnership with SSI to power people-based marketing
initiatives.
"For 40 years, SSI has been building an extensive global
audience and a deep understanding of people's buying habits and
behaviors. LiveRamp's IdentityLink solution enables the platform to
connect this rich data to many new and exciting marketing and
insight applications," said Bob
Fawson, SSI's chief product officer. "The SSI/LiveRamp
partnership offers a way to converge big data with targeted
research and segmentation to deliver a better, more relevant
customer experience."
"Through this partnership, brands will now be able to engage
consumers using self-reported data collected via surveys," said
Paul Turner, LiveRamp's vice
president of platforms. "This will further improve the people-based
targeting, personalization, and measurement marketers can engage
in."
"We know what these consumers might buy in the future. Because
we ask lots of questions, our data is multi-dimensional across
time," added Fawson. "More importantly, our permissioned
relationships with consumers allow us to collect relevant data
where other sources are limited. By surveying the consumer, we
offer the ability to market products and services based on actual
behavior."
About LiveRamp
LiveRamp offers brands and the companies they work with identity
resolution that is integrated throughout the digital ecosystem, and
provides the foundation for omnichannel marketing. IdentityLink
transforms the technology platforms used by its clients into
people-based marketing channels that improve the relevancy of
marketing, and ultimately allow consumers to better connect with
the brands and products they love. LiveRamp is an Acxiom company
(Nasdaq: ACXM), delivering privacy-safe solutions to market and
honoring the best practices of leading associations including the
Digital Advertising Alliance's (DAA) ICON and App Choices programs.
For more information, visit www.LiveRamp.com.
About SSI
Celebrating 40 years in business, SSI is the premier global
provider of data solutions and technology for consumer and
business-to-business survey research. SSI reaches participants in
90+ sample countries via internet, telephone, mobile/wireless and
mixed-access offerings. SSI staff operates from 40 offices and
remote staff in more than 20 countries, offering sample, data
collection, CATI, questionnaire design consultation, programming
and hosting, online custom reporting and data processing. SSI's
employees serve more than 3,500 customers worldwide. Visit SSI at
www.surveysampling.com.
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SOURCE SSI (Survey Sampling International)