REACH: non-regulatory announcement*
12 December 2024
SEEEN plc
("SEEEN", the
"Group" or the
"Company")
Partnership with US Club
Lacrosse
SEEEN plc (AIM: SEEN), the global
media and technology platform that delivers AI-led Key Video
Moments and Shoppable Video Prompts to drive Video Commerce and
Interactivity, announces a partnership with US Club Lacrosse
("USCL") for its new On-Demand Video Platform to drive increased
revenues for the US Club Lacrosse. USCL is the go-to site for the
lacrosse community to obtain information on tournaments, rankings,
tryouts, clinics, and further details on Club teams with its
primary website driving more than 10 million annual
views.
SEEEN is providing USCL with its Key
Video Moments and Shoppable Video Prompts technology to drive
USCL's video on-demand offering on: https://www.usclublax.tv.
This site will bring players, coaches and families all the best
matches, highlights and interviews in one easily accessible place
where they can find what they want to see quickly. Whilst watching
these videos, USCL will be able to engage viewers directly to learn
more about players and drive increased participation in future
lacrosse tournaments and sales of USCL merchandise. Additionally,
USCL will now have more access to the data regarding which content
is most interesting and drives the greatest return from both
merchandising and advertising.
SEEEN's CEO,
Adrian Hargrave, commented: "We are excited to
launch this new video-led partnership with US Club Lacrosse, which
continues our momentum with sports organisations in the US and the
UK. Together we will bring multiple benefits to the US Club
Lacrosse community, including extra engagement, more access to
highlights and interviews from players and coaches. This will more
easily allow players, coaches and families to access all matches
and relevant highlights, using our Key Video Moments technology, as
well as driving additional revenues and sign ups for the
organisation and associated events through advertising and our
Shoppable Video Prompts."
Denis Noonan,
CEO at USCL, said: "SEEEN has been a great
partner with whom to launch this new site to take USCL to the next
stage of our development. More and more fans want to consume video
content, as well as the statistics and information that has been
available for a long time. This also enables us to both monetise
more efficiently and drive better data from our content than on
social platforms. We look forward to engaging with our viewers and
participants to drive further development of the site, including
direct video contributions from fans and athletes and we are
excited for the potential to drive further success and development
with SEEEN."
For
further information please contact:
|
SEEEN plc
Adrian Hargrave, CEO
|
Tel: +44
(0)7775 701 838
|
|
Dowgate
Capital Limited - Joint Broker
Stephen Norcross
|
Tel: +44 (0)20 3903
7721
|
|
|
|
|
Capital Plus
Partners Limited - Joint Broker
Jonathan Critchley
|
Tel: +44 (0)20 3821
6167
|
|
Allenby
Capital (Nominated Adviser)
|
Tel: +44 (0)20 3328
5656
|
|
Alex Brearley/George Payne (Corporate
Finance)
|
|
Focus IR
(Investor Relations)
|
Tel: +44 (0)7866 384
707
|
|
Paul Cornelius / Kat Perez
|
seeen@focusir.com
|
|
|
|
*
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Reach.
About USCL:
U.S. Club Lacrosse is the go-to site
for the lacrosse community to obtain information on tournaments,
rankings, tryouts, clinics, and further details on Club teams.
USCLUBLAX.com is simple to use and provides a forum for Club and
Tournament Directors to keep their information up to date with the
rest of the lacrosse community. By providing options, each player
and team will be able to find the best fit for them, resulting in
more competitive and fun lacrosse experience played across the
nation.
About SEEEN:
SEEEN is a global media and
technology platform that delivers AI-led Key Video Moments ("KVMs")
and Shoppable Video Prompts ("SVPs") to drive Video Commerce and
Interactivity. Using SEEEN's technology, customers can derive KVMs
within videos where viewers are most likely to be inspired to learn
more, take actions or purchase products and overlay Shoppable Video
Prompts to allow the viewer to take the relevant action. This
drives a better viewer experience, longer dwell time and greater
monetisation, whilst offering a differentiated experience versus
viewing videos on social media platforms. SEEEN's current customer
base includes sports clubs, major publishers, e-commerce and home
services businesses.