Statement re Rambler Media Appoints Mikhail Efimov as General Manager of Its Online Display Advertising Agency Index20 and Agree
05 Oktober 2007 - 9:00AM
UK Regulatory
Rambler Media Limited
Rambler Media Appoints Mikhail Efimov as General Manager of Its Online Display
Advertising Agency Index20 and Agrees Strategic Partnership with Video
International's Subsidiary IMHO
Rambler Media Ltd. ("Rambler" or "the Group"), a leading provider of internet
and media services to the global Russian-speaking community, is pleased to
announce the appointment with immediate effect of Mikhail Efimov as General
Manager of Index20, a full-service advertising agency within the Group which
currently handles all banner (display) advertising sales on Rambler Internet web
properties including Rambler.ru, Lenta.ru, ICQ, Price.ru and Ferra.ru.
Mikhail Efimov
Mikhail will report to Anna Znamenskaya, the Group's newly appointed Commercial
Director, and will focus on optimizing display advertising revenue generated by
Index20 for the Group. As part of his role, Mikhail will be involved in offering
advertisers innovative solutions to reach their target audiences.
Mikhail joins Rambler Media from Rasvero, one of the leading outdoor advertising
agencies in Russia, where his career evolved successfully between 1991 and 2007
from the position of Commercial Manager to Deputy General Director. Mikhail is a
graduate of Moscow Institute of Engineering and Physics and has a diploma in
nuclear physics.
Strategic Partnership
Rambler Media also announces that Index20 has agreed a strategic partnership
with ZAO IMHO VI ("IMHO"), a subsidiary of Video International Group, the
largest media advertising operator in Russia and Eastern Europe. Through this
partnership, Index20 authorizes IMHO to sell display adverts in close
cooperation with Index20 on Rambler's web properties in exchange for commissions
from Rambler Media. Under the agreement, IMHO will generate from 2008 a minimum
of US$14 million worth of advertising sales per year for Rambler Media. Index20
will also benefit from enhanced sales capabilities, systems and reach through
the use of IMHO's sales technology.
Mark Opzoomer, CEO of Rambler Media, commented: "We are delighted to welcome
Mikhail to Rambler Media. Mikhail is a very experienced sales manager who will
greatly contribute to our success. The advertising market in Russia is growing
very strongly, and internet advertising is growing twice as fast. Mikhail and
Anna, our Commercial Director, will work together to grow our advertising
revenues and capture a greater share of the emerging online advertising market
in Russia".
"We are also very pleased to announce our partnership between Index20 and IMHO,
a subsidiary of Video International, which is the leading media advertising
group in Russia. This cooperation reflects our ambition to attract a growing
number of online advertisers to Rambler".
For further information, please visit www.ramblermedia.com or contact:
Rambler Media Shared Value Limited
Mark Opzoomer Nicolas Duperrier
Tel. +7 495 500 3826 Tel. +44 (0) 20 7321 5010
rambler@sharedvalue.net
ING Wholesale Banking
Daniel Friedman / William Marle
Tel. +44 (0) 20 7767 1000
ABOUT RAMBLER MEDIA
Rambler Media is a diversified Russian language media and services group which
operates or has interests in leading internet properties including the oldest
Russian internet portal and search engine 'Rambler.ru', on-line newspaper
'Lenta.ru', price comparison website 'Price.ru', internet tracking system
'Rambler Top 100', instant messaging service 'Rambler-ICQ', high-tech portal
'Ferra.ru', interactive advertising Group 'Index20' and contextual advertising
company 'Begun'. Rambler Media's shares are traded on AIM, the junior market of
the London Stock Exchange under the symbol 'RMG'. For more information on
Rambler Media, visit our corporate website at www.ramblermedia.com.
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